Bassetts appoint agency to roll-out bigger campaignFollowing the success of last October’s experiential campaign for Bassetts Soft & Chewy Daily Energiser, agency iblinkworld is to create another, bigger live marketing campaign as the brand’s well-received UK roll-out continues. To address a consumer described as ‘Work hard, play hard Penny’, last year’s activity was targeted at office workers in London while the new campaign – appearing nationwide in major shopping centres – will reach the same target consumer during her down-time. Beginning on March 20, the brand experience is headlined by four-strong troupes of professional dancers performing to music on mini trampolines while wearing t-shirts emblazoned with a "Jump out of the slump" message. As the dancers gain the attention of shoppers, other "Team Energiser" brand ambassadors will distribute product samples and leaflets that include a £1 money off voucher and an invitation to win a Wii Fit Plus. The campaign will appear at the Bullring in Birmingham, Meadowhall in Sheffield, Bluewater in Kent, Cabot Circus in Bristol and the Arndale Centre, Manchester.
Icon has announced its acquisition of event production company, MEI.
Both companies have well established reputations in their respective fields – Icon in branding and signage and MEI in event production - and this new development will give clients access to some of the best creative and technological expertise available in these highly competitive markets.
Commenting on the acquisition, John Francis, managing director of Icon, said: “We are delighted to welcome the MEI team to Icon. There is an obvious synergy between our two businesses and there is no doubt that this new arrangement will bring real benefit to both existing and new customers in terms of the depth of experience and breadth of knowledge we are now able to offer.”
The acquisition comes exactly a year after Icon’s MBO and sees the company fulfilling its promise to look for new opportunities in products and services that will strengthen its offerings to both existing and prospective clients. MEI has already moved its operations and all staff to Icon’s headquarters in Sidcup, Kent, and work is already underway on the redevelopment of a building on this site. This will provide additional design and production facilities to complement those already utilised by Icon for the signage side of its business
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Vodka brand chooses apres-ski experiential campaign
Capitalize has been appointed by Eristoff, the Georgian vodka brand, to implement a new experiential après-ski festivals campaign for 2010. The campaign draws on Eristoff’s association with alpine culture and will promote its layered drink, The Eristoff Icy Black, as the après-ski drink of choice for skiers. Kicking off with the Eristoff Après Stage at The Brits festival from March 21-28 in Laxx, Switzerland, the campaign moves onto Snowbombing for The Eristoff Party in the Forest in Mayrhofen, Austria from April 5-10. The campaign follows Capitalize’s activity with Eristoff at both the Metro Ski & Snowboard Show and Freeze in London.
Outdoors Show co-locates with International Boat Show
VOS Media's Outdoors Show is to co-locate with the Tullett Prebon London International Boat Show to create the largest outdoors pursuits consumer exhibition, its organiser suggests. The show's move from Birmingham to the South has been prompted says VOS Media by feedback from sponsors, exhibitors and consumers, who recognise the demand for such an event in the capital and the extensive commercial opportunities that it presents. The event, which will take place at ExCeL, will see London International Boat Show open its doors on January 7, and The Outdoors Show, with the newly incorporated London Bike Show, opening on January 13. Both shows will close on January 16. Andrew Williams, managing director of National Boat Shows, said: “We are delighted to welcome The Outdoors Show alongside the 2011 Tullett Prebon London International Boat Show. This forms a significant part of our development for the London show, but it doesn’t end there with a whole host of other enhancements planned. The 2011 show will be an immersive, engaging, educational day out for our visitors, with the added benefit of visiting The Outdoors Show over the last four days of the show.” David Pegler, managing director, ExCeL London, also commented: “We are delighted to be working with VOS Media and National Boat Shows to create the largest consumer show in the UK. This new show showcases our strategy on how we are working with organisers to occupy the entire venue and co-locate shows which add value to the organisers, visitors and exhibitors. This unique event also forms a key part of our preparations as a 2012 Olympic venue, inspiring visitors to become involved in a wide range of active and healthy pursuits."
drpgroup has become the first communication and events agency in the world to achieve accredited certification against the combined ISO 14001 (International Standard in Environmental Management) and BS 8901 (the recently launched British Standard for a Sustainable Event Management System).
drpgroup worked closely with EcoEvents, which specialise in sustainable management solutions designed specifically for the events industry.
Dale Parmenter, drpgroup managing directort: “Without a doubt, sustainability is one of the most important challenges our industry faces.
"As the recession comes to an end and businesses begin to focus on the bigger picture again, sustainability will not only start to become as important as health and safety is, but it will get to the stage where businesses will need to account for their environmental impacts in much the same way as they are required to meet their fiscal responsibilities. Above all, we as an industry have a moral obligation to reduce any damaging effects to the environment our operations may cause."
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