Acer appoints new agency, Agent42, for experiential campaign

An experiential agency has launched and has revealed technology giant Acer UK as a client. Agent42 is headed by Lauren Tauben, managing director, who has more than 10 years experience in working with brands and agencies in experiential and retail marketing.

Having previously worked with big brands such as GAP, Topshop, Nintendo, adidas and PlayStation, Tauben’s new agency has already accrued clients such as Acer UK, Gemini Devices, Nabi and BEM Wireless. Agent42 will activate all of Acer’s experiential campaigns.

Explained Tauben: “Agent42 is dedicated to our clients, endeavouring to make project management feel effortless, our focus is to translate our passion and creativity into unforgettable campaigns converting into engagement with consumers, guiding consumers along a path that is both intelligent and intuitive ultimately driving sales for brands.

Added Linda Hassall, head of marketing for the UK and Ireland at Acer: “In the current economic climate when people are time starved, as a controller of budgets I need to trust and have transparency with all of my agencies; I need them to be commercial, understand the requirements of a marketing activity undertaken with clear ROI which is key. Agent42 encapsulates these key attributes; integrity, commercially minded, trustworthy, transparent and conscientious to deliver an excellent job every time. Complacency is not part of the relationship.”