ADI, the LED screen specialist, supplied a venue-wide solution for the 20^th edition of the LEN European Short Course Swimming Championships. Hosted over five days at Glasgow’s Tollcross International Swimming Centre, ADI delivered a number of elements for the sporting event.

ADI created a super-wide 77 square metre modular screen with recessed doorway for the athletes’ entry to the pool. The giant 6mm digital wall allowed each swimmer to have their name, national flag and profile creatively displayed in a 32:9 cinematic format as they entered the poolside through a cut-out in the screen. The display supported full-screen graphics or zoned content for broadcast of multiple feeds for timings, stats and results which could be shown simultaneously. The high-resolution canvas also acted as a backdrop to the podium and prize-giving, with sponsors and event branding highlighted in front of TV and venue audiences.

Further amplification of partner brands came through an eight metre stretch of 6mm digiBOARD. Branding for companies including TYR and Lumie featured along the full length of the poolside facing the broadcast cameras for TV exposure.

Graeme Ironside, events overlay manager for Glasgow Life, commented: “Following the incredible services ADI delivered at Tollcross and many other venues as official large video display provider for the 2018 Glasgow European Championships, we were confident in their ability to supply an equally stunning solution for this event. Once again they have delivered a custom LED project that creates a world-class environment for live sport.”