Air Tattoo to introduce service stations to improve customer experience

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RIATThe organiser of the Royal International Air Tattoo has revealed new measures for the 2013 event – RAF Charitable Trust Enterprises has signaled that the event will feature new visitor service stations, as it looks to deliver an increased customer experience.

Three service stations will be at the event from July 20-21, and will feature food courts, free Wi-Fi hubs, information booths, toilets, official merchandise outlets, banking services, street entertainment, seating and a shaded area providing cover – everything the organisers say that is needed for a great day out, and grouped together for ease of use.

Tim Prince, chief executive of the Air Tattoo said that many of the initiatives have been introduced in response to feedback from visitors who said that with so much happening in the air and on the ground during the day it was a challenge to take in all that was happening and where everything was.

Organisers believe improved signage on the showground, greater access to aircraft, participating pilots/aircrew and new enclosure opportunities will add further to people’s enjoyment whilst at RAF Fairford.

Added Prince: “Of course the aircraft are the stars of the show but we also recognise that the showground’s a big area and there’s lots going on over the weekend so it can be a bit daunting. We started by gathering together many of the facilities people use during the day into three strategically-located Service Stations.

“We’ve also extended the range of catering options in these areas so visitors can now enjoy vegetarian and Asian cuisine – plus deli bars – alongside the traditional burger and fish and chip options.

“We’ve looked at everything we do in terms of delivering customer satisfaction from the journey to the airshow, the event itself and the departure phase. We’re confident visitors will welcome the enhancements we’ve introduced.”

July will also see the Air Tattoo unveil three new entertainment zones on the showground: the Techno Zone, the Toys For Boys Zone and the Vintage Village each offering a range of exciting ground-based attractions and hands’ on activities courtesy of leading brands such as Caterham and Animal.

“Most people know that our event is one of the greatest aviation spectacles in the world but there is so much more to the Air Tattoo experience than just that – and this summer we’re going to prove it,” Prince concluded.