Julie Coates-Walker Arena Racing Company

Arena Racing Company appoints new group head of sales

Julie Coates-Walker has been appointed as group head of sales for conferences, events, and hospitality at Arena Racing Company (ARC), which comprises 21 venues, including 16 horse racing venues.

Coates-Walker brings with her a breadth of knowledge, with more than 25 years’ experience in the hospitality and events industry and with recent senior roles at Levy Restaurants, ExCeL London, and Lime Venue Portfolio, part of the Compass Group.

In the new role, Coates-Walker will oversee indoor and outdoor experiences, conferences, exhibitions, and hospitality sales, bolstering ARC’s events and hospitality brand, YourVenue. Plus, she will establish and maximise a line-up of new industry partnerships with major industry agencies and associations, including agiito, Calder, The Meetings Industry Association (mia), Venues of Excellence, and Green Tourism.

Arena Racing Company will also launch a series of campaigns highlighting the wide range of outdoor spaces and experiences available at the venues. The aim is to encourage event planners to embrace outdoor experiences, connect with nature, and discover each ARC venue’s rich heritage and history.

Coates-Walker commented: “ARC is on a drive to work collaboratively with event organisers to provide exciting environments for businesses to host clients, hold impactful meetings and conferences, and enjoy an array of exciting live events and festivals. I am excited to lead on this and will implement a wide range of exciting initiatives to drive business success this year and beyond.”