Arena secures £16.5m investment

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The Arena Group has secured £16.5 million of outside investment from specialist sports fund, Sports Investment Partners (SIP) and growth capital investor, MML Capital. The two investing companies will together take a significant minority stake in the business, supporting the existing management structure with its plans to develop the global business. The deal comes at the start of a busy year for Arena which will be designing and delivering overlay services to create a number of iconic venues in London and elsewhere in 2012. Arena Group CEO, Greg Lawless (pictured) plans to use this new investment as a catalyst for further global expansion. He explained: “It gives us great flexibility at a time when we are looking to expand beyond our current bases in the UK, Portugal, Abu Dhabi, Singapore and Dubai to reach excellent new opportunities in the Far East. “Arena will be looking to leverage both investment partners’ significant experience and expertise to help develop and deliver ambitious international growth strategies for our business.” The deal provides Arena with both equity and expertise as Matthew Wheeler, a senior figure in the sports marketing industry and managing partner of SIP, takes over as chairman. Bal Johal and Luke Jones led the deal for MML, which is taking a significant minority interest. Johal will join the Arena board.