Artem create moving Scottish advertisement for Lord Mayor’s Show

Scottish Development International paraded through the streets of London last weekend, as it took to the streets for the Lord Mayor’s Show with a state of the art float.

Artem Glasgow and Artem London – the company responsible for creating a 20-metre high puppet of J K Rowling’s villain Voldemort, a grinning Cruella de Ville, Alice in Wonderland’s maniacal Queen of Hearts, and Captain Hook for the London 2012 opening ceremony – transformed over 13-metres of flatbed truck into a moving Scottish advertisement.

Rolling Scottish hillsides, landmark buildings and Edinburgh Castle all featured. Sitting atop the hillside was an artistic representation of Edinburgh’s historic castle, while behind it a setting moon resembled a golf ball. A 21st century incarnation of the infamous Nessie – a USB cable – swam through the loch, while a giant bionic hand clasped a tumbler of whiskey, marrying two internationally-renowned Scottish products.

The project was commissioned by Scottish Development International and the event was transmitted live on BBC1.