Olympia London ASM Global

ASM Global appointed to run Olympia London

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ASM Global has been appointed to run operations at Olympia London, the exhibition centre in central London.

The announcement is a further step forward in the redevelopment of Olympia London and will see ASM Global take management responsibility for the exhibitions and events business. The move expands ASM’s footprint in Europe with a London venue and brings global knowledge-sharing to enable Olympia London to compete harder in international markets.

ASM Global and Olympia London’s management teams have already been working collectively on a venue enhancement plan for world-class conference and hospitality facilities, with further details to follow in due course. The senior management team and all Olympia London staff will move to ASM Global under TUPE regulations.

Ron Bension, president and CEO of ASM Global, said: “We are proud to partner with Olympia London, Yoo Capital and Deutsche Finance International on this amazing and historic venue, positioning it at the forefront of the industry for the next 100 years. Our commitment to guest and partner satisfaction aligns with the reputation of Olympia London and we look forward to continuing to serve existing and new clients’ event schedules at Olympia London and developing the programme with other signature events.”

ASM Global has an unrivalled track record working with major cultural and entertainment districts and venues, including LA Live in Los Angeles, Darling Harbour in Sydney, OVO Arena Wembley in London and AO Arena Manchester. ASM will leverage its global relationships in content, programming, planning, technology, sustainability and guest safety to further enhance the visitor experience at Olympia London.

Olympia London joins ASM Global’s network of more than 300 venues around the world, which host 20,000 events, and welcome 165 million guests every year.

Having been part of the team who appointed ASM Global, managing director Nigel Nathan will now gradually transition to a new role as chairman over the coming months once ASM appoints a replacement managing director to lead the day-to-day running of the Olympia London business.

Nathan commented: “This is a truly exciting chapter in the history of Olympia London – a partnership with a global venue management company with far wider business reach and resources than we could have ever imagined. The future for Olympia London and the events we host has never been brighter as we benefit from the £1.3bn investment to create an outstanding destination for London. I decided some time ago to transition from Managing Director to Chairman and now is the perfect time to begin that process knowing that the business is in the best position to benefit from the globalisation of events in partnership with ASM Global.”

Tom Lynch, group commercial director and senior vice president (Europe) at ASM Global, said:“We’re delighted to be collaborating with owners of Olympia and their management team at Olympia London, during such an exciting and pivotal time for the venue, and for our industry. We’re already working together on innovative plans for the venue, to add value to existing clients of Olympia London and new opportunities for London as an event destination. Olympia completes the jigsaw for our international convention and exhibition portfolio and adds an iconic new platform for our global client base.”

The £1.3bn redevelopment of Olympia – which will be completed in 2024 – includes a 4,400 capacity live music venue; a 1,575-seat performing arts theatre; a school for the creative arts; 100,000 sq ft of restaurants, bars and eateries; two globally renowned hotels; 550,000 sq ft of offices and 2.5 acres of new public realm.