Audience and LS Events will deliver the St Patrick’s Day Parade and Festival in Trafalgar Square for the Mayor of London.

Audience, the brand experience agency, has contracted LS Events to deliver event management and operations for the St Patrick’s Day Parade and Festival, specifically event management, site management, supplier management and F&B Management.

London’s St Patrick’s Day Festival will take place on March 12 in Trafalgar Square, London. There’ll be the best of Irish arts, culture, food, music to enjoy, and more, including the spectacular annual parade. Now in its 20th year, the Mayor of London’s St. Patrick’s Day Parade and Festival is the largest celebration of Irish culture and community in London.

More than 50,000 people are expected to join the annual procession of Irish marching bands, dance troupes and pageantry. The parade starts at Hyde Park Corner, then travels through Piccadilly, St James’s Street, Pall Mall, Cockspur Street and Whitehall.

Ian Nolan, senior projects manager at LS Events, said of the appointment: “LS Events have been engaged to deliver site, operations and event management excellent for St Patrick’s Day. LS Events have a longstanding relationship with the Mayor’s Office and we’re delighted to be supporting this community celebration.”

Alexander Bright, managing director of Audience, said: “One of the keys to our success, and long standing relationship with the Mayor’s Office, comes down to the joint vision of bringing people together. The St Patrick’s Day Parade and Festival is a prime example of that – celebrating everything Irish from food and music, to art and culture. We’re excited and proud to be a part of this community event. Ian has previously worked with us as head of live, and we’re delighted to continue to draw upon his expertise in delivering event excellence through this new relationship with LS Events.”