People first: Caring for the teams who bring events to life
The hidden side of a spectacular industry
By Pedro Magalhães, CEO and founder of Europalco
Audiences see the brilliance of a well-produced event: the lights, the sound, the smooth transitions, the precision. What they rarely see is the human effort required to make it happen. In the events and AV world, teams work under intense pressure. Schedules shift, builds run late, rehearsals stretch for hours, and the work does not end when the show does. As industry reports have highlighted, event professionals consistently rank among those with the highest stress levels in creative and technical fields.
This reality has always existed, but today it’s impossible to ignore. Expectations are rising, technical complexity is advancing quickly, and the pace of productions leaves little room to breathe. The conversation about well-being is not a trend; it is essential for the future of our sector.
When I’m asked about the biggest challenge facing the events sector, I rarely begin with equipment or logistics. I start with people. Not because we lack talent, on the contrary, our field is full of passionate, skilled professionals, but because the demands placed on them can be overwhelming if companies fail to acknowledge the human cost of the work.
The momentum of the industry in recent years has created a different kind of pressure. Projects follow one another with little downtime, schedules have become tighter, and clients expect fast, reliable execution. What once felt like an intense sprint now often stretches into a marathon of continuous productions.
The human reality behind every event
Before a stage comes to life, people are lifting, adjusting, testing, solving, improvising, and doing everything they can to make things work. They often arrive before sunrise and leave long after the last guest has gone home. Their work requires physical strength, mental focus, emotional balance, and a deep sense of responsibility, because in this industry, details matter and mistakes can have real consequences.
Yet most of this work remains invisible. The audience applauds the show, not the people behind it. And that is precisely why, as leaders, we must put those individuals at the center of our decisions.
At Europalco, we have always believed that caring for our teams is not only the right thing to do, it is the foundation of our long-term success. I am often asked how we maintain consistency across productions of all sizes. My answer is simple: we invest in people long before we invest in technology.
One of our most meaningful daily practices is recognizing every member of the company, no matter their role. On social media and inside the organization, we regularly highlight technicians, designers, drivers, warehouse staff, logistics teams, apprentices, and administrative colleagues. If you are part of Europalco, your work is seen and valued. Visibility builds pride, and pride elevates performance.
Recognition alone is not enough. Our teams benefit from health insurance, ongoing training, yoga and meditation sessions, sports activities, and access to concerts and cultural events. These initiatives have been part of Europalco’s identity for years. They are not perks; they are part of how we choose to operate.
One of the most comprehensive examples is our internal well-being program, Pulso, an Employee Assistance Program (EAP) designed to support our people and their families. Through Pulso, team members can access videos and articles on topics like nutrition, financial health, and mental wellness. The program also includes a number of free consultations per year with professionals in these areas, available not just to employees but also to their household members. It’s one of the ways we turn our values into daily practice.
As we look ahead, we are taking another meaningful step: Europalco is in the process of adding a Chief Happiness Officer to our team. This role will help us deepen our commitment to well-being, strengthen internal support mechanisms, and ensure that our people continue to grow in an environment designed with their needs at the center.
Creating spaces to grow and connect
Every year, we bring the entire company together for a multi-day trip to celebrate achievements and set direction for the year ahead. In 2023, for example, we traveled to Madeira for four days, sharing activities, exploring the island, and reinforcing our sense of belonging. In the past we visited Disneyland Paris and the Azores. These experiences create bonds that no meeting room could ever replicate.
We are currently preparing what will become our future headquarters, a project built around well-being and sustainability. The space will include landscaped outdoor areas, places to relax and socialize, open-air gym equipment, a cycling track, and even a small stage for internal gatherings. It follows the same intention we bring to every event: to inspire people and give them room to thrive.
I often say that technical excellence begins with human well-being. A recent industry case study supports this: organizations that prioritize employee welfare report higher motivation, lower turnover, and better overall performance. This aligns perfectly with what we experience on the ground. When people feel supported, they show up with energy, focus, and pride. They deliver their best, and in our industry that makes all the difference.
A call to the industry
This is a moment for reflection across the events sector. We all rely on skilled teams who carry on their shoulders the pressure, the long hours, and the expectations of clients and audiences alike. If we want a sustainable future for our industry, we must treat their well-being as a central priority, not an afterthought.
The people who work in events are extraordinary. They solve problems no one else sees, they adapt to challenges in real time, and they give their best even when they are tired, stressed, or under pressure. They deserve recognition, support, and an environment where they can grow and feel safe.
Our success is built on the shoulders of these professionals, and caring for them is the most important choice we make every day.
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Pedro Magalhães named one of the 50 most influential event technology professionals of 2025
Europalco, the largest provider of solutions for events and shows in Southern Europe, proudly announces that its CEO, Pedro Magalhães, has been included in the Eventex Powerlist 2025 as one of the 50 most influential professionals in the Event Technology category.
This recognition celebrates professionals who are shaping the future of the event industry with their ideas, creativity, and leadership. The final list was determined through a public nomination and voting process, which this year brought in over 21,000 votes for 2,250 nominees from 79 countries.
“It is an honor to be included in the Eventex Powerlist 2025. For me, this is not just a personal distinction; it reflects the journey that Europalco has followed, the passion with which we work, the constant drive to do better, and the innovative spirit that defines our team. I am very proud of what we have built together and believe this recognition shows the strength and ambition of our work. We will continue to focus on excellence and creativity to take Europalco’s name even further,” said Pedro Magalhães, CEO of Europalco, who was recently honored at The Eventeers 2025, the Portuguese event industry awards, for exceptional problem-solving.
Ovanes Ovanessian, co-founder of Eventex Awards, commented: “The Eventex Powerlist honors the people who make the global events industry extraordinary — the visionaries, innovators, and leaders. Shaped entirely by the industry, for the industry, it is a true celebration of those whose creativity and drive connect and inspire us all. Congratulations to everyone included in the list!”
With more than 25 years in the industry, Europalco continues to deliver high-impact events that combine creative design with advanced technology. In 2025 alone, the company has produced major corporate and tech gatherings such as Web Summit, SBC Summit, DIY-Summit, Millennium BCP Management Meeting, and Fidelidade Pensar Maior, among many others. Europalco offers a fully integrated range of services, from video, lighting, audio, and staging to special effects, furniture, and tailor-made solutions, all adapted to the specific needs of each project. This recognition reflects not only Pedro Magalhães’ leadership but also the dedication of a team committed to delivering outstanding experiences at every level.
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Europalco to showcase immersive event solutions at IBTM World 2025
Europalco, the largest provider of solutions for events and shows in Southern Europe, will once again take part in IBTM World, from November 18 to 20 at Fira Barcelona - Gran Via. At stand D90, the company, renowned for delivering large-scale corporate, institutional, and live experiences, will present a selection of immersive technologies and creative tools designed to support agencies, planners, and brands in creating impactful events.
With the theme “Innovation and technical excellence in the service of creativity”, Europalco aims to reinforce its role as a strategic partner for event production across Europe. Its track record includes major projects such as Best of Belron, the Deloitte IRG Awards, and Web Summit, demonstrating its capability to design and deliver both complex international productions and smaller, highly tailored events such as product launches and internal meetings.
This year, attendees can experience AV solutions such as holographic projections, immersive environments, and interactive installations, ideal for product launches, brand storytelling, and high-level institutional presentations where impact matters. A key highlight will be the company’s new line of holographic boxes, compact displays that bring digital content to life in a visually striking way.
Visitors to the stand will discover a range of services, including custom stage design and construction, integrated event logistics, and technical consultancy, ensuring consistent quality, local compliance, and smooth delivery across multiple destinations. Europalco will also present live streaming and hybrid solutions that respond to the evolving needs of both in-person and remote audiences.
Europalco expects to welcome professionals from international agencies, DMCs, corporations, and associations, as well as marketing and communication executives looking for original solutions for their upcoming events. The company’s presence at IBTM reflects its commitment to international growth and strengthens its position as a reference in technical production for premium events of all sizes.
Representing Europalco at stand D90 will be Francisco Capote, sales director; Liliana Bandeira, head of international market; and Filipa Carvalheira, account manager, all ready to connect with visitors and share how Europalco can support their next event.
The popular Cocktail Moment returns on Wednesday, November 19 at 5:30 PM, offering visitors a relaxed setting to connect with the Europalco team and other industry peers.
Francisco Capote, sales director at Europalco, shared: “At IBTM 2025, we want planners and brands to challenge us with their most ambitious ideas and see how our team blends creativity, engineering, and experience to make them feasible.”
Europalco will also collaborate with Turismo de Portugal at stand D60, right next to its own space. From this joint area, the company will highlight its role in promoting Portugal as a destination for business tourism, providing solutions that enhance attendee experiences and support the success of tourism-focused events.
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Pedro Magalhães of Europalco honoured at The Eventeers 2025 for exceptional problem-solving
Pedro Magalhães, founder and CEO of Europalco, the largest provider of solutions for events and shows in Southern Europe, has been awarded the Ingenuity Award (“Engenho” category) at The Eventeers 2025. The award ceremony took place during Reinvent the Event, Portugal’s main annual forum for meetings and events professionals, at the Centro de Congressos do Estoril.
The Engenho category celebrates professionals for whom “the impossible does not exist,” recognising those who consistently find solutions through creativity, perseverance and technical mastery.
Reflecting on the recognition, Pedro Magalhães said: “It is with great pride and satisfaction that I receive this award at Reinvent, organised by Event Point. I see it as a tribute to a 39-year journey driven by the desire to innovate, to do things differently, and to create what hasn’t yet been done.
"To innovate is to take risks – and in our sector, those risks happen live, without rehearsals. The pressure is immense. There are moments when I tell myself, ‘That’s enough, I can’t keep taking these kinds of risks'. But when it all comes together and I see everyone’s satisfaction, I forget the stress and immediately start thinking about the next challenge.
"It’s a cycle that never ends. When you love what you do, it’s impossible to stop. Still, as the years go by, I sometimes ask myself how much longer I can keep doing this—but the desire to create always speaks louder. Continuing to innovate is, and always will be, my greatest challenge.
"I thank the clients who trust us, the Europalco team who share every adventure with me, and all the other nominees—each of you is a winner.”
The Eventeers jury selected Magalhães from a strong field of professionals known for their ability to solve complex challenges in real time. Nélio Lima, Europalco’s Technical Director, and João Cardoso, Managing Partner and Business Development at New Audiovisuais, were also finalists in the Technology category, underscoring the company’s depth of expertise and commitment to innovation.
This recognition further consolidates Europalco’s position as a benchmark in the live events industry, renowned for its technical excellence, creative vision and reliability in the most demanding projects.
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Europalco appoints Francisco Capote da Silva as sales director
Europalco, the largest provider of solutions for events and shows in Southern Europe, has appointed Francisco Capote da Silva as its new sales director. With a strong background in international MICE sales and a passion for innovation, Capote da Silva steps into this role to strengthen client relationships and support the Lisbon based company’s continued expansion in key markets.
“Throughout my career, I have always sought challenges that allow me to grow, learn, and, most importantly, make a meaningful contribution to the projects and teams I work with,” said Capote da Silva. “Joining Europalco marks the beginning of an exciting new chapter, both personally and professionally.”
Before joining the firm, Capote da Silva held senior sales roles at W Algarve, a luxury resort in southern Portugal, as Senior Sales Manager, and at Discovery Hotel Management as Head of Sales MICE International. His experience in the hospitality and event industries positions him well to support Europalco’s clients in delivering high-impact, memorable experiences.
“We are delighted to welcome Francisco to Europalco,” said Pedro Magalhães, CEO of Europalco. “His proven experience in the MICE and hospitality sectors, combined with his international outlook, will help us strengthen relationships with our clients and partners and continue driving our growth in Portugal and abroad.”
Capote da Silva added: “This new challenge represents an opportunity to apply my commercial experience in a dynamic and innovative environment. Europalco is more than just an audiovisual and scenic solutions provider; it is a reference in the events industry, and I’m proud to be part of a team that values creativity, quality, and trust.”
The executive also highlighted what makes Europalco different in the market: “This organization doesn’t just provide technical services, it creates customized experiences. Its integration of advanced technology with a highly specialized and creative team makes every event unique. That level of personalization and flexibility is key to its strong positioning.”
Looking ahead, he sees his role evolving in line with new client demands and market dynamics: “My focus will be on proactively identifying opportunities and staying close to clients in an increasingly competitive landscape. Immersive and sustainable experiences are trends I find particularly relevant, and I believe Europalco is well-positioned to lead in this space.”
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Europalco maps 192 tables in large-scale production for Generali Tranquilidade
Europalco, the largest provider of solutions for events and shows in Southern Europe, achieved one of its most ambitious feats to date by projection mapping 192 round tables during Generali Tranquilidade’s (one of the largest non-life insurers in the Portuguese market) annual gathering, transforming the dining setup into a synchronized visual display that set the tone for a fully immersive experience.
Held at Lisbon’s MEO Arena, the largest indoor multi-purpose stadium in Portugal, and produced by the agency 2 Inspire, this year’s edition brought together nearly 2,000 attendees for a technically ambitious event built around a central football theme.
Over 55 Europalco specialists were involved in the project, which required more than 1,700 cubic meters of equipment transported in 20 trucks, along with a month of planning and system preparation. The company’s scope of work included audio, lighting, video, rigging, staging, motor control, custom scenic, projection mapping, streaming, camera systems, and furniture.
One of the highlights of the event was the synchronized video projection mapped across 192 round tables, each 1.8 meters in diameter. To ensure projection uniformity and clarity, the surfaces were vinyl-wrapped in-house. The complex visual was achieved using 14 Christie 20K and 16 16K projectors, coordinated to create a cohesive effect throughout the dining area.
Audience entry was staged through the MEO Arena’s tunnels, culminating in a reveal moment where motorized screens lifted via movecats, opening access to the main event space. The transition was designed to mark a clear shift from arrival to experience.
Scenic execution aligned closely with the event’s football concept. The Portuguese company designed and built a custom stage featuring carpentry elements and textile prints, supported by branded visuals and lighting accents to maintain thematic consistency.
The main visual display included two 37m x 10m projection surfaces and two additional 30m x 10m screens. Video content was powered by eight Christie 30K projectors, ensuring high-resolution playback and uniform brightness across all surfaces.
The event featured the largest indoor drone light show ever performed, produced by external partner Ignition Concept. The show included 100 drones and was seamlessly integrated into a broader visual narrative that connected technology, emotion, and the brand’s identity.
The audio system utilized L-Acoustics’ L2 line array, owned and operated exclusively by Europalco, the only company in Portugal with this system, to deliver consistent, high-quality sound coverage throughout the venue. Lighting, featured Zonda 9 FX, BMFL Blade, Wildsun 500, and Ayrton Diablo fixtures, selected for their flexibility in shaping both ambient and dynamic looks throughout the show. In addition, the company delivered the entire rigging system, variable-speed motors, streaming setup, and camera configuration for both live and remote viewing.
While the scale of the event presented logistical challenges, particularly around setup, calibration, and rehearsal time, Europalco’s integrated teams ensured precise execution through pre-event testing, tight coordination, and on-site system verification.
Feedback from 2 Inspire and Generali Tranquilidade confirmed the success of the approach, highlighting the overall coherence of the event and the quality of execution across technical areas.
Pedro Magalhães, Founder and CEO of Europalco, commented, “Our focus is always on designing environments that align with the client’s message and objectives. This event combined visual storytelling with technical integration at scale, and that’s where our team excels. We’re pleased to have delivered another solid edition of this long-standing collaboration.”
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Europalco brings its event expertise to The Meetings Show 2025
Europalco, the largest provider of solutions for events and shows in Southern Europe, will be present at The Meetings Show 2025 in London on June 25–26. Visitors can meet the team at Stand B21, within the Visit Portugal Pavilion, to explore how the company helps international clients bring their events to life, whether in Portugal or Spain.
With 28 years of experience working alongside global brands, Europalco offers a flexible and fully integrated service model that covers all aspects of event planning, from custom set design to audiovisual production, technical setup, and on-site support. This end-to-end approach enables clients, regardless of event size or complexity, to focus on content and experience while Europalco handles the rest.
At this edition, the company’s presence will be centred around direct conversations. A member of the Europalco team will be on hand throughout the show to listen, advise, and present tailored solutions to event professionals looking for reliable support in the Iberian Peninsula.
“Our goal is to connect personally with each visitor and show how we can adapt to their specific needs,” says Liliana Bandeira, Head of International Market at Europalco. “Whether someone is planning a large international meeting or a more intimate corporate gathering, we’re here to simplify the process and offer dependable, creative support on the ground.”
Europalco’s stand will highlight its full range of audiovisual and scenic services, including immersive technologies, video systems, and custom-built environments. The team will also share how the company integrates sustainability, accessibility, and attendee well-being into its day-to-day operations, key themes at this year’s event.
Unlike broader trade shows, The Meetings Show offers a space for more intimate, meaningful conversations with hosted buyers and planners. Europalco views this as an opportunity to build long-term relationships and reaffirm its commitment to service, adaptability, and trust.
Whether visitors are planning their first event abroad or seeking a long-term partner in Portugal or Spain, Europalco is ready to help, always with a personal touch and a focus on what matters.
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ON delivers full AVL system for Portugal Pavilion at Expo 2025 Osaka
ON, an international provider of audiovisual solutions with operational hubs in Brazil and Portugal, was entrusted with the full AV integration and daily operation of the Portugal Pavilion at Expo 2025 Osaka, a standout cultural and technological space, which has already welcomed over 500,000 visitors. The Pavilion, designed by internationally acclaimed architect Kengo Kuma, explores the theme “The Ocean: The Blue Dialogue” through immersive storytelling, interactive installations, and large-scale projections.
ON was contracted by Rimond SRL, the general contractor for the project, to deliver the complete AVL infrastructure for the Portugal Pavilion — covering everything from equipment acquisition and system design to installation, integration, and daily operation throughout the six-month event. Their scope included projection systems (walls, floors, interactive surfaces, and a custom-built minidome), architectural and scenic lighting, multichannel sound systems, LED installations, touchscreen displays, and centralized control automation.
As the Pavilion is entirely driven by audiovisual content, the seamless integration and reliability of these systems were critical. A team of 8 professionals from ON worked on-site in Osaka, collaborating closely with local Japanese teams and Portuguese partners to meet tight deadlines and navigate challenges. The conceptual development and exhibition design were led by MUSE – Museums & Expos, a company specialized in curating museum and cultural projects.
The Pavilion spans 1,836 m² and combines open-air architecture with a carefully orchestrated interior flow, where audiovisual technology acts as an invisible guide, shaping atmosphere, rhythm, interaction, and emotional impact at every step. From the first moment outside to the final immersive space, the visitor journey is a seamless traversal of history, culture, sustainability, and maritime exploration—all narrated through AVL.
Inside the Pavilion, the experience begins in the Waiting Area, where a multichannel soundscape envelops visitors in the sonic atmosphere of ocean waves and winds, created by composer Diogo Alvim. This ambient audio, delivered through discreet weatherproof loudspeakers, marks the first act of a journey where AVL becomes storytelling.
The next space, known as Room 1, is a darkened environment organized around five thematic “islands,” each offering a different layer of interpretation through light, projection, image, and sound.
A highlight is the Minidome installation, featuring a hemispherical projection surface animated with navigational maps and animated cartography. To achieve this, ON commissioned a custom fisheye lens manufactured with a bespoke optical solution that allows a single Epson EB-L730U projector to cover the entire dome with uniform image quality and no visible distortion. The lens ensures image fidelity from every angle and eliminates the need for complex multi-projector setups. The result is a continuous, realistic visual experience that reinforces Portugal’s maritime legacy through innovative AV engineering.
Other islands include interactive 86” multi-touchscreen displays (Sharp PN-LA862) with content on marine biodiversity and technology; embedded Iiyama monitors designed to mimic Japanese byōbu screens; and an audio-light installation that explores linguistic parallels between Portuguese and Japanese using LED-synced words and directional sound. The system also incorporates Brightsign XD4 players to drive synchronized video playback.
Five Optoma ZK708T 4K DLP laser projectors provide ambient environmental visuals throughout Room 1. All of Room 1 is tied together by a LED ribbon integrated within the islands and a surround audio system built with Audac loudspeakers and Prolights fixtures, creating a cohesive audiovisual envelope. The technical rack includes GrandMA3 lighting controllers and Watchout 6 media servers, forming the backbone of the control system.
The journey continues into Room 2, the Pavilion’s immersive climax. Here, 16 Barco G62-W9 laser projectors, combined with a Watchout 3D-modeled content engine, create a fully enveloping animated underwater landscape across curved walls and floor. This room, with surround sound and kinetic lighting, invites the visitor to sit on the ground and absorb a sensory narrative about sustainability and the future. It is a contemplative, emotionally resonant experience that many visitors repeat. AVL here acts as both guide and narrator, seamlessly integrating visual, auditory, and spatial cues.
Beyond the exhibition, ON also equipped the restaurant, terrace, shop, and multipurpose room, providing ambient audio and versatile AV setups for concerts, film screenings, diplomatic receptions, and cultural events. The Multipurpose Room includes dual Barco projectors, Shure microphone systems, live streaming equipment, simultaneous interpretation infrastructure, Panasonic PTZ cameras, and Bose L1 Pro 16 sound systems, as well as Roland V-60 and Behringer X32 mixers, and laptops running Resolume and Vmix software for video control and real-time projection.
All audiovisual equipment was acquired brand-new in Portugal specifically for the Expo and shipped to Japan in more than 20 pallets, totaling around 4 tons. The entire system was customized and built to meet both Portuguese and Japanese technical standards.
Sustainability was a guiding principle throughout the AV system design. All lighting systems use high-efficiency LED technology, and projection relies on laser-based systems that consume significantly less energy than traditional lamps. Equipment such as Audac amplifiers and Epson and Barco projectors were selected for energy efficiency and long lifecycle, reducing waste and power demand. Modular mounts and racks were chosen for future reuse, and Japanese recycling protocols were followed for packaging and installation waste.
Throughout the project, ON had to respond to challenges well beyond AVL: adapting mounting structures, modifying scenography, handling equipment delays, and communicating across three languages and cultures. Their team remained on-site for final commissioning and continues to operate and maintain all systems daily.
The Portugal Pavilion’s AVL system is not just a support mechanism—it is the spine of the experience. Technology flows intuitively with the visitor’s path, engaging the senses and transforming the Pavilion into a fluid emotional narrative. The AVL system becomes an active agent of storytelling, guiding each phase of the visit as a symbolic navigation through culture, memory, and innovation.
“This project was not only a technical challenge, but also a defining moment for us as a company,” said Hugo Rodrigues, CEO of ON. “It validated our ability to deliver highly customized, complex AV solutions in an international environment, working hand in hand with foreign teams under demanding operational and cultural standards. We’re proud not only of what we delivered, but of how we earned trust, solved problems, and became a trusted part of a multicultural team delivering an ambitious and impactful experience.”
ON collaborated directly with Rimond SRL to ensure that the audiovisual systems not only met technical requirements but were also seamlessly integrated into Kuma’s architectural vision. The result is a cohesive, sensorial experience where technology and space are fully aligned.
Since opening, the Portugal Pavilion has been visited by more than 500,000 people, drawing praise for its immersive design and unique sensory narrative. The success of the Pavilion has already led to ON being entrusted with additional live support duties and invited to collaborate on other future international efforts. With Expo 2025 as a milestone, the company now looks ahead with confidence to new global projects, backed by proven experience in innovation, collaboration, and delivery at the highest level.
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Europalco brings Portugal’s event excellence to IMEX Frankfurt 2025
Europalco, the largest provider of solutions for events and shows in Southern Europe, will participate in IMEX Frankfurt 2025 (May 20-22). Visitors will find the company at the Visit Portugal pavilion, Hall 8, Stand D100, where it will present its fully integrated range of services for international clients.
Europalco is a trusted partner in delivering immersive events in Portugal, one of Europe’s most captivating destinations. Specializing in high-quality technical and audiovisual solutions, it ensures seamless project execution through services that include custom set design, audiovisual production, technical setup, and on-site operational support. This service simplifies event management for international clients wishing to have an event in Portugal. By combining in-house resources with extensive local expertise, the Portuguese provider ensures each event proceeds smoothly, meeting client objectives and the highest quality standards.
Over nearly three decades, the company has partnered with the most recognized brands and agencies worldwide, earning a reputation as a trusted resource for organizations planning conferences, product launches, corporate gatherings, and institutional meetings in Portugal. Europalco tailors its services to each project’s requirements, streamlining vendor relationships and delivering reliable, stress-free, tailored event solutions that meet the needs of global professionals.
Whether it’s an ambitious international gathering or a more intimate event, Europalco’s flexible approach and wide-ranging capabilities allow it to adapt to the scale and vision of each client.
“Please join us at the Visit Portugal pavilion at Stand D100 in Hall 8,” said Liliana Bandeira, Head of International Market at Europalco. “We look forward to showing you how our expertise and resources can simplify your event management and deliver outstanding results. See you soon!”
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Europalco’s automated solutions enhance Renault Group convention
Europalco, the largest provider of solutions for events and shows in Southern Europe, demonstrated its vast experience in event production with the successful execution of the Renault Group Convention, hosted at the MH Atlantic Hotel in Peniche, Portugal. In close partnership with agency Prestígio for Brands, the convention brought together around 300 participants for two distinct programs, a press presentation and an internal meeting, under the unifying theme “Shaping the Future Together.”
Europalco, celebrating its 28th anniversary this year, provided a comprehensive range of production services during the event. The company delivered AV solutions, provided carefully selected furniture, executed a refined stage design, and implemented automation systems. A central feature of the production was the impressive display setup. Secondary screens complemented the main mobile screens, each a Ledwall P3,9 with dimensions of 6m by 4m, designed to enhance the viewing experience for all attendees.
The highlight of the Renault Group Convention was the stunning stage entrance. Europalco created an immersive experience by implementing LEDWall panels with automated horizontal movement that opened to reveal the speakers and, of course, the stars of the convention, the impressive Renault models. This portal of light and technology brought dynamism and surprise, capturing attention during every presentation.
The video processing and show control were managed through the Analogway Pulse 2 system, ensuring reliable performance throughout the proceedings. This technical setup supported the event's seamless execution and reinforced the company's commitment to delivering high-quality production solutions.
Another notable visual element was the integration of automated features. The event showcased horizontal movement rails and robotic lighting provided by the Ayrton Zonda 3 FX. These elements not only enhanced the visual appeal of the stage but also underlined Europalco’s continuous efforts to advance its production capabilities. This commitment is evident in the careful investment in automation technologies that set the stage for further developments in future projects.
Additionally, they managed the carpentry flooring and installed cut-pile carpeting to complete the setup. The carefully chosen furniture reinforced the event's sophisticated atmosphere. Europalco selected the DSW chairs and Totem ledwall elements for their functional design and seamless integration with the overall layout. These pieces and custom carpentry work created a balanced environment for media presentation needs and internal discussions.
Every event presents its challenges. For this convention, the cart unloading coincided with the ledwall's opening, which stood out. The team overcame this potential disruption through careful planning and on-site problem-solving, maintaining a smooth, uninterrupted schedule throughout the event. A total of 22 Europalco professionals ensured the event ran smoothly on-site. They completed the assembly in just two days, handling every detail efficiently and precisely.
Collaboration was at the heart of the project. The longstanding partnership between Europalco and agency Prestígio for Brands was evident in the stable and coordinated approach taken throughout the planning and execution phases. This close cooperation facilitated a well-organized event and set the stage for future projects that build on the trust and shared commitment between the two companies.
Pedro Magalhães, CEO of Europalco, remarked, “I want to thank Prestígio for Brands for their trust and for including us in such an outstanding show. This year, we also furthered our commitment to innovation by investing in automation, particularly by introducing new rotating stages that we will soon unveil.”
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Europalco’s unparalleled execution behind the "Best of Belron 2024"
Europalco, the largest provider of solutions for events and shows in Southern Europe, recently demonstrated its expertise in large-scale event production by working for Belron, the global leader in vehicle glass repair and replacement, at the Best of Belron 2024 competition held at Lisbon’s MEO Arena. Europalco suspended 411 motors across the venue, each playing a crucial role in the dynamic audiovisual setup. These motors, spanning over three kilometers with 1,795 pieces of truss, hung 100 tons of equipment from the ceiling and illuminated the arena with 1,100 light fixtures. The dynamic audiovisual setup captivated over 1,700 attendees, featuring 48 high-resolution video projectors and 19 screens.
The Portuguese provider showcased its ability to manage complex logistics during the two-day event, which included competitions and social gatherings. After six months of thorough planning, Europalco deployed 130 professionals and 38 equipment trucks, flawlessly executing every aspect, from competition zones to gala dinners.
MEO Arena –the largest indoor venue in Portugal– entrusted Europalco to transform its space for a major event hosted by Belron. Europalco converted the arena into a multifunctional venue, accommodating competitors from over 30 countries. In a standout moment, Europalco precisely transformed 30 car competition stations into 1,300 dinner tables in just over two hours.
“Delivering an event of this magnitude required careful coordination and technical excellence,” said Pedro Magalhães, founder and CEO of Europalco. This included creating a dynamic stage that could be raised and lowered to suit the needs of different event segments. Magalhães added, “We designed the stage not just as a backdrop but as a dynamic centerpiece that transformed throughout the event. Our innovative 'flying' stage allowed us to transition seamlessly between the opening ceremony and a more relaxed lounge area. This fluid transformation was essential to creating the dynamic atmosphere the event required.”
Europalco’s success in this large-scale transformation stemmed from advanced 3D design and careful planning. Led by David Nogueira, 3D designer and project manager at Europalco, the design team used cutting-edge software like Vectorworks for technical designs and Cinema 4D for rendering. These tools provided the client with detailed, realistic visualizations, effectively addressing any concerns about equipment, technology, and execution.
David further explained, “We went through five different versions of the design before settling on the final one. Each iteration required precise adjustments based on client feedback and logistical considerations, ensuring the final design was visually stunning, practical, and achievable within the venue's constraints.”
Europalco’s technical team ensured seamless integration of the audiovisual elements by employing the powerful Christie Spyder X80 and X20 video processors to manage and switch between various video sources, providing smooth and flawless transitions. The team also used 8 x Christie Boxers 4K30, 12 x Christie HD20K, and 12 x 16K projectors to deliver vibrant, high-resolution projections across multiple event spaces.
Nineteen screens (18 in the plenary room and one in the Sala Tejo) were strategically placed throughout the venue, ensuring every attendee had clear, optimal visibility. These screens varied in size and characteristics, matching the specific needs of different zones within the event.
One of the standout technological innovations was variable-speed motors, which enabled the stage to rise after the opening ceremony, freeing up space for the competition. This logistical agility was crucial in maintaining the event's dynamic nature.
Sustainability was another pillar of Europalco's approach, with the team utilizing recyclable materials, FSC-certified wood, and energy-efficient LED lighting to reduce the event's environmental footprint. “Our commitment to sustainability was central to our strategy,” said Rita Corredoura, Europalco's systems management lead. Their eco-friendly practices extended to waste management and transport logistics, setting a high standard for environmentally conscious event production.
Energy efficiency played a critical role. The event’s heavy reliance on LED lighting helped reduce energy consumption without compromising quality. Waste management practices were also thoroughly planned, with all waste produced by Europalco's team sent to licensed waste treatment entities.
To further minimize their environmental footprint, Europalco optimized the loading of vehicles and routes for transporting equipment, using custom baskets and standardized flight cases. This approach reduced transport emissions and streamlined logistics, ensuring that production remained as efficient as possible.
Behind this awe-inspiring event was a team effort that spanned several months of planning and two days of flawless execution. The seamless coordination between Europalco's teams and MEO Arena's staff was crucial for overcoming the logistical challenges of such a large-scale production. The installation alone took 15 days, with six dedicated to set up, two for rehearsals, two for the event, and another two days for dismantling.
Vitor Cravo, Europalco's technical and project manager, emphasized the importance of collaboration: “The success of the Best of Belron 2024 event was a direct result of the teamwork between our departments and our longstanding relationship with MEO Arena. We worked closely with their team, making daily adjustments based on the client's evolving needs.”
Pedro Magalhães summarized the event's impact: “We organize numerous events yearly, but one always stands out and leaves a lasting impression. We delivered an exceptional event with The Best of Belron 2024 this year. We have set a new standard for excellence, and people will remember it for years. Thank you to everyone who made this extraordinary event possible.”
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Europalco unveils a bold immersive experience at IBTM World 2024
Europalco, the largest provider of solutions for events and shows in Southern Europe, will showcase its expertise at IBTM World 2024, starting on 19th November for three consecutive days at Fira Barcelona Gran Via. Visitors will find Europalco at Stand D90 and at the Portugal Tourism Board’s Stand D60, where the company will emphasize Portugal’s growing prominence as a destination for meetings, incentives, conferences, and events (MICE).
IBTM World remains a cornerstone event for Europalco. “This exhibition is one of the most significant on our calendar,” states its CEO Pedro Magalhães. “We aim to reconnect with our valued international clients, introduce our capabilities to new audiences, and inspire them with innovative offerings that foster creativity and engagement.”
Europalco is raising the bar by transforming Stand D90 into a fully immersive experience. This year, the Portuguese provider will not highlight individual products; instead, the emphasis will be crafting an unforgettable engaging experience for visitors. By incorporating advanced video technology, Europalco plans to show how creativity and innovation can captivate and surprise audiences.
Details of the Stand D90's design are being kept secret. Cíntia Carteiro, Marketing Manager at Europalco, said, “We’ve taken a bold step by designing a booth that is significantly different from previous years, offering an immersive experience for all attendees. We don’t want to give away too much, we aim to surprise our visitors. We can say that atendees to the Stand D90 will have the opportunity to experience some of Europalco’s newest audiovisual and experiential solutions, showcasing how well-utilized and creatively integrated technology can provide truly engaging and interactive experiences that enchant and leave lasting impressions”.
At Stand D60, located within the Portugal Tourism Board area, Europalco’s team will engage with international event planners to showcase its full range of services, including exclusive furniture rental, customizable staging and scenography, advanced audiovisual technologies, and turnkey event management solutions. Through this collaboration with Turismo de Portugal, Europalco aims to position the country as a dynamic and accessible destination for global business events while highlighting how its services can bring events to life.
Portugal is an exceptional setting for MICE events. Its 850 kilometers of coastline, stunning mountains, forests, and vibrant cities provide countless venue options. With over 300 days of sunshine annually, the country offers ideal conditions for outdoor and indoor events alike.
In addition to its natural attractions, Portugal boasts high service standards, competitive pricing, diverse accommodation choices, and excellent connectivity. Three major international airports connect directly to key cities across Europe and North America, making travel convenient for international attendees.
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Fluge and Europalco explore strategic alliance in the Iberian market
Fluge, Spain’s leading audiovisual services provider, and Europalco, Portugal’s leader in audiovisual and corporate event services, have entered into discussions to explore a potential joint strategy for the Iberian market.
Both companies are evaluating a collaborative model that could create new synergies and enhance their presence in the events and audiovisual production sectors across Spain and Portugal, as well as internationally, where they see substantial growth potential. This prospective strategic alliance aims to deliver innovative and tailored solutions for large productions, shows, and corporate events, while maintaining the standard of excellence and quality that both companies are known for.
Luis Berlanga, CEO of Fluge, commented: “We are very excited about the prospect of this strategic alliance with Europalco. We believe that this collaboration can serve as a catalyst to strengthen our capabilities and deliver added value to our clients in Spain and Portugal, as well as to expand our business into other European markets. Together, we can combine our strengths and expertise to create innovative solutions that exceed market expectations and elevate the experience of every event we produce.”
Pedro Magalhães, CEO of Europalco, noted: “We are exploring collaboration opportunities that could bring mutual benefits, leveraging the capabilities and experience of our two companies. Our priority is always to offer the best audiovisual solutions and services to our clients in the Iberian Peninsula.”
The negotiations are at a preliminary stage, with both companies committed to advancing this potential agreement to drive competitiveness and innovation in the Iberian market, while ensuring their commitment to client satisfaction and employee well-being.
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Europalco transforms into Portugal’s largest audiovisual network
After 27 years of leadership in the audiovisual sector, Europalco announces a new phase of expansion and innovation with its transformation into a group of companies: the Empowerment Ecosystem. This strategic move aims to consolidate Europalco as the central brand of a dynamic and energetic ecosystem, with new companies strengthening its portfolio: New Audiovisuais, Rise, and Av Tech.
With these partnerships, Europalco enters a new era, marked by synergies between entities that bring their own legacy and identity, but now operate in an integrated and systemic way. The Empowerment Ecosystem is not just a group of companies; it is a collaborative system that enhances talent and innovation, establishing itself as Portugal’s largest audiovisual ecosystem.
At the heart of this new system is Europalco, which takes on the role of empowering all the companies in the group. The Empowerment Ecosystem is built on a differentiated systemic narrative, where Europalco drives the growth and expansion of its companies, always focusing on the people who are part of this universe.
“The creation of the Empowerment Ecosystem is a natural step in Europalco’s evolution. We believe the synergies between New Audiovisuais, Rise, and Av Tech, backed by Europalco’s expertise, will ensure sustainable growth while reinforcing our commitment to talent and innovation in the audiovisual sector,” says Pedro Magalhães, CEO of Europalco.
This ecosystem promotes diversity and inclusion, respecting the individual legacy of each company while aligning them with a shared vision. Europalco aims to create a collective awareness among its companies, ensuring that their people, talents, and values are respected and valued within this new group.
The Empowerment Ecosystem not only positions Europalco as a leader in the audiovisual market but also reinforces its role as the largest aggregator and promoter of talent in Portugal. By joining forces with the new companies, Europalco fosters the union of talent from across the country, creating a network of expertise that will continue to attract and retain top professionals in the market.
“The transformation of Europalco into an ecosystem of companies brings new energy to the audiovisual market in Portugal. More than a group of companies, we are a living and dynamic system where people’s talent plays a central role in our strategy for growth and innovation,” adds Pedro Magalhães.
With this transformation, Europalco strengthens its leading position in the sector and creates the conditions for the growth and development of its companies and employees. The Empowerment Ecosystem provides a solid, integrated structure for innovation, talent retention, and the development of new projects, positioning itself as a key reference in the audiovisual market.
“Since its founding 27 years ago, Europalco has continued to stand out as a hub for attracting and retaining talent. A great group is not built just on the names of its companies, but on the unique talent of all the people who have come together to create the largest audiovisual ecosystem in Portugal,” concludes Pedro Magalhães.
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Europalco powers the first 100 per cent AI-dedicated conference in Lisbon
Europalco, the largest provider of solutions for events and shows in Southern Europe, in partnership with Knower Impact Meetings, proudly announces the success of AIVØLUT1ØN, the first conference in Lisbon entirely dedicated to Artificial Intelligence (AI). Held in the Sala Tejo of the MEO Arena, this landmark event brought together business leaders, innovators, and AI enthusiasts to explore the transformative power of AI in business management and beyond.
The AIVØLUT1ØN event marked an important milestone in the AI landscape, attracting many attendees. Europalco played a big part in this success by providing full AV and staging services. Europalco's team of approximately 28 members worked on-site and after two months of extensive preparation, they flawlessly executed all technical details.
An impressive 25-meter curved main screen and a 4-meter raised circular screen in the middle served as the event's centerpiece. This configuration was reinforced by 24 meters of projection on the sides of the black curtain, providing an immersive visual experience. The round screen primarily displayed images and photos of the speakers, while dynamic live projections added a layer of visual excitement.
Europalco deployed world-class audiovisual technology, including an L-Acoustics Kiva sound system, a sophisticated lighting system with 14 mega point lights, 12 LED floodlights, 64 wash lights, and 8 BMFLs, all controlled by a full-size console. Three cameras operated by a control system captured the event, while two Christie Boxer 30000 lumens projectors coupled with four 16000 lumens projectors provided stunning visuals. A Christie Spyder X80 processor and PVP server handled the video processing and show control.
The entire event revolved around the theme of AI, with a particular focus on its impact on business management. Reflecting this theme, AI-generated the image of the event and various visual elements, offering a glimpse of the creative potential of this technology. Video projection played a crucial role in creating an engaging and futuristic atmosphere.
Organising an event of this scale and complexity was not without its challenges. Coordinating the extensive audiovisual set-up, ensuring the seamless integration of various technologies, and maintaining a high level of quality required careful planning and teamwork. The experienced Europalco team met these challenges with innovative solutions and unwavering dedication.
The event featured renowned speakers and pioneers in the technological analysis of the future. Their insights provided valuable perspectives on the transformative power of AI in business and society. The Beatbombers, a Portuguese DJ crew formed by DJ Ride and Stereossauro, added a dynamic touch to the event with an electrifying entertainment segment that resonated with the audience.
Feedback from attendees and partners was overwhelmingly positive. Participants praised the event's organisation, the quality of the audiovisual experience, and the content presented by the speakers.
Pedro Magalhães, CEO of Europalco, said: "I am proud of the collaborative effort and technological expertise that made AIVØLUT1ØN a resounding success. By combining cutting-edge technology, creative design, and flawless execution, Europalco and Knower have set a new benchmark for AI conferences. AIVØLUT1ØN not only showcased the potential of AI but also fostered meaningful discussions and networking opportunities for business leaders and innovators."
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Europalco’s Kuka robot steals the show at the Deloitte IRGAwards
Europalco, the largest provider of solutions for events and shows in Southern Europe, leveraged the power of Kuka robot to create a truly memorable experience at the prestigious 36th Deloitte IRGAwards 2024. Held at the iconic Carlos Lopes Pavilion in Lisbon, the event, organized by Desafio Global, welcomed 270 distinguished guests.
This year, the IRGAwards focused on technology and artificial intelligence, creating a unique atmosphere that showcased the harmony between humans and machines. Europalco’s state-of-the-art Kuka robot played a prominent role in this narrative. The evening began with a stunning performance where a Kuka robot played the piano alongside a pianist, setting an unforgettable tone. A highlight of the event was the captivating dance performed by a Kuka robot and a professional dancer. These demonstrations showcased the impressive capabilities of modern robotics and underscored Europalco’s commitment to pushing the boundaries of event technology.
The IRGAwards 2024 stood out for its innovative use of visual and scenic elements. Of particular note was the 360-degree immersive environment that combines round screens and immersive audio. This arrangement engaged the audience and elevated the experience, making the event memorable for all attendees.
Europalco provided a full range of services for the IRGAwards, ensuring flawless execution from start to finish. Services included sound, lighting, video, cameras, stage, sets, screens, Kuka robotics, rigging/structures and furniture. For Europalco, handling all aspects of an event like this simplifies the process for everyone involved. Clients benefit from a single point of contact, eliminating the need to manage multiple suppliers. Europalco, in turn, leverages its well-coordinated teams who are highly experienced in handling complex, single-source events.
The Portuguese provider created a captivating listening experience using immersive audio technology. Expertly designed lighting enhanced the visual impact, and 11 video projectors seamlessly integrated with the content. Professional camera work captured every moment, while the custom-designed stage and set design perfectly matched the awards theme.
Eleven round screens, seven with an 8m diameter and four with a 6m diameter, created an immersive 360-degree environment. The Kuka robot stole the show with their musical and dance performances. Sturdy and secure structures supported the technical setup, while minimalist, transparent black furniture seamlessly blended into the IRGAwards aesthetics.
Europalco met the technical complexity of the event with precision and expertise. A team of 40 professionals worked tirelessly for two days to prepare. They managed intricate projection mapping with a Christie Spyder X80 video processor and two Pandoras Box Octo servers, aligning it perfectly with the audiovisual content on the round screens. This detailed planning and execution ensured a cohesive and immersive experience for attendees.
Gisela João, the distinguished Fado singer, graced the evening with her captivating performance, adding elegance and cultural richness. She mesmerized the audience with her soulful voice and emotive presence, complementing the event's sophisticated atmosphere.
Diogo Fernandes, Europalco Project Manager, stated, “Our team prepared for this gala well in advance. We invested in training our staff and conducted rehearsals in our internal studios with the ballerina and the pianist. The truth is that more and more clients feel confident in using the Kuka robots in their events, as they see that our team is well-prepared for the challenges. In essence, all Europalco’s investments are designed to provide customers with increasingly innovative content for their events.”
Europalco has already used the Kuka robots at prestigious events in Portugal, such as the Reinvent event and the Marketeer Awards ceremony. They have also been showcased at their stand at IBTM Barcelona.
Diogo Fernandes concluded, “We thank Desafio Global for allowing us to demonstrate our commitment to excellence and our ability to seamlessly blend technology with artistry.”
The IRGAwards are an initiative that Deloitte has been promoting for over 30 years in Portugal, with the aim of rewarding people and organisations that have contributed most and best to making the capital market more efficient, transparent, socially responsible and useful to the Portuguese economy and society.
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Europalco reinforces its facilities with a new 18,000 m² plot
Europalco, the largest provider of solutions for events and shows in Southern Europe, proudly announces a significant expansion of its facilities. The acquisition of an adjacent 18,000m² land increases Europalco's total operational area to an impressive 42,000m², nearly doubling the current space and extending the perimeter to almost 1 kilometre.
"This major step reflects our continued commitment to growth and innovation," said Pedro Magalhães, CEO of Europalco. "The expansion will allow us to double the capacity of our main warehouse from 4,000m² to 8,000m², creating 12,000m² of storage space. This increase will significantly optimise logistics, improve production capacity, and further modernise and streamline our facilities."
Magalhães continued, "Throughout our 27-year history, the dedication and hard work of our exceptional team have driven Europalco's success. Every employee has played a vital role in our continued growth, and we take pride in the journey we have shared."
The expansion continues Europalco's unwavering commitment to excellence and innovation. "Since our humble beginnings, we have constantly pursued superior quality and groundbreaking solutions," said Magalhães. "We started with big dreams and a determined spirit, and through hard work and teamwork, we built the Europalco we know today. This expansion testifies to the power of perseverance and collaboration, paving the way for a bright future."
Europalco's vision for the future is brimming with ambition and enthusiasm.
"We believe this expansion is the beginning of many exciting future achievements," Magalhães stated. "We are committed to inspiring and pioneering the industry, continually surprising our customers with innovative and high-quality solutions. Stay tuned because Europalco is here to stay, growing relentlessly and reaching new heights."
In 2023, Europalco affirmed its dedication to innovation and expansion by incorporating Rise, the newest member of its portfolio, as well as NEW Audiovisuais and AV Tech. These strategic investments highlight Europalco's commitment to providing enhanced and comprehensive services to its clients, increasing its scale and geographic reach, and solidifying its market position.
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Europalco creates an exciting experience for the Super Bock 2024 sales convention
Europalco, the largest provider of solutions for events and shows in Southern Europe, staged the 2024 Sales Convention for the Super Bock Group, the largest Portuguese beverage company. Agency No More organized this historic event, bringing together 800 attendees for a day of innovation, engagement, and extraordinary visual storytelling at the prestigious Sala Tejo in Lisbon.
The 2024 Sales Convention sought to celebrate and inspire the Super Bock sales team, and No More chose Europalco to bring this vision to life. The preparation for this important event took approximately two months and involved a team of 40 Europalco professionals.
During the planning phase, the team at Europalco intensively crafted every detail to meet the high standards and expectations of the Super Bock Group, which produces the best-selling Portuguese beer in the world. It was the first time Europalco had collaborated, and the aim was to create a memorable experience that would serve as a benchmark for future events.
The event’s theme, "Explorers", aimed to transport the audience through various exploration scenarios, such as mountains, oceans, and space. The main challenge was to design a screen capable of immersing the audience in these dynamic environments. The solution was an impressive 180-degree screen design that enveloped more than half of the audience, measuring approximately 60 linear meters with a projection height of 6.5 meters.
Eight Christie Boxer 4K30 projectors powered the visual experience, ensuring stunning clarity and brightness. Europalco used the Christie Spyder X80 2416 and a Pandora Box Octo 4K server for video processing and show control. This high-end equipment facilitated smooth transitions and flawless visual effects, creating an immersive environment that captivated the audience from start to finish.
One of the event highlights was the size and quality of the projection screen. The 60-meter projection screen was the central element of the stage design, providing a panoramic backdrop that changed to reflect the different exploration scenarios. This innovative use of space and technology allowed the audience to feel part of the journey as if they were climbing mountains, diving into oceans, or sailing through space.
Europalco's team designed the main stage outside the conventional format, complementing the overall theme of the exploration. Advanced lighting, sound, and camera systems equipped the stage, supporting the dynamic presentations and interactive sessions highlighting the convention. The technical set-up was solid and ensured that all presentations were delivered with the highest quality and precision.
The fully personalized entrance to the Tejo Room greeted guests from the moment they arrived. Inside, soundproof curtains cleverly divided the space, creating distinct zones while maintaining the flow and coherence of the event. The lounge area was customized with decorative pieces of vinyl reflecting the unique identity of the event, providing attendees with a comfortable and stylish space to relax and network.
The feedback from the Super Bock Group was overwhelmingly positive. The client expressed satisfaction with the overall execution and the immersive experience created by Europalco. According to the guest satisfaction survey, the Sales Convention 2024 was considered the best convention ever held by Super Bock. This recognition is a testimony to Europalco's commitment to excellence and innovation in event planning and production.
Pedro Magalhães, founder and CEO of Europalco, said: "The successful collaboration with Agency No More for the Super Bock event serves as a shining example of what can be achieved when creativity and technology come together." He added: "We have proven once again that we can deliver extraordinary experiences that resonate with audiences and exceed client expectations.”
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Europalco brightens up Benfica football club’s awards
Europalco, the largest provider of solutions for events and shows in Southern Europe, proudly orchestrated the spectacular 120th Anniversary Gala for Sport Lisboa e Benfica, the iconic Portuguese football club. The event, known as the Cosme Damião Awards, was held at the MEO Arena in Lisbon and paid tribute to the rich history and achievements of the club, as well as the outstanding personalities who have contributed to its legacy.
The Cosme Damião Awards is an esteemed ceremony that recognises the remarkable achievements of Sport Lisboa e Benfica and pays tribute to Cosme Damião, one of the club's founding fathers. This annual event holds immense significance in the hearts of Benfica fans and the sporting community, as it commemorates the club's enduring legacy and honours its brightest stars.
The Portuguese supplier, organising this event for the fifth time, provided a wide range of services to ensure the gala's success. Europalco's team of 40 professionals spared no effort to deliver a flawless experience for the 2,500 attendees, from state-of-the-art sound, lighting and video production to captivating scenery and staging.
The centrepiece of the gala was undoubtedly the magnificent 70m x 12m main screen, creatively designed to resemble the wings of the Benfica eagle, the club's iconic symbol. Europalco used 12 Christie Boxer projectors to create an immersive and unforgettable backdrop for the evening’s celebrations.
The gala was a mix of entertainment, emotion and reverence, with special recognition given to the most influential figures in Benfica’s history. From legendary players to dedicated staff, each award recipient was honoured for their invaluable contribution to the club's success.
At the heart of the Cosme Damião Awards, Roger Schmidt and António Silva were honoured as Coach and Footballer of the Year for their pivotal role in Benfica’s success. Francisca Nazareth won her second consecutive Footballer of the Year award, while João Neves emerged as the rising star of men’s football. The gala also paid tribute to the late football player Minervino Pietra and coach Sven-Göran Eriksson.
Pedro Magalhães, CEO of Europalco, said: “Innovative staging and state-of-the-art technology transformed the MEO Arena into a captivating tribute to the illustrious history of Sport Lisboa e Benfica. Our team faced the challenge of constructing and suspending the intricate set design, but their expertise and careful planning assured flawless execution”. He added: “The feedback from our clients was overwhelmingly positive, with many describing it as the best gala in their history. We are proud to have been involved in the commemoration of this milestone. We look forward to continuing our partnership with Sport Lisboa e Benfica in the future”.
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Europalco achieves ISO 20121 certification for sustainable event management
Europalco, the largest provider of solutions for events and shows in Southern Europe, has proudly announced the achievement of ISO 20121 certification for sustainability performance across its corporate events. This milestone consolidates Europalco's position as a leading environmentally friendly and socially responsible event services provider.
The ISO 20121 standard, established by the International Organization for Standardization (ISO), is a global framework for improving sustainable event organisation practices. Its main objective is to help organisations elevate sustainability throughout the event management process.
This certification highlights Europalco's focus on sustainability throughout its operations, which means adherence to strict criteria for sustainable event management. These standards prioritise the mitigation of environmental, social, and economic impact, as well as ensuring the safety of events. For the Portuguese provider, the certification reflects its commitment to several principles, such as a sustainable approach, brand elevation, legal compliance, operational efficiency, customer satisfaction, promotion of innovation, and risk mitigation.
Europalco's journey towards ISO 20121 certification involved a comprehensive effort to consolidate existing sustainable practices within a structured framework. Middle management played an important role in following up on objectives and actions, ensuring the seamless integration of sustainable practices into existing processes (ISO 9001:2015), and monitoring them closely.
"Our approach to achieving the ISO 20121 Certification involved a thorough review and improvement of our sustainability policies," explained Rita Corredoura, Quality Manager at Europalco. "We implemented measures to minimise our environmental footprint, promote social responsibility and optimise operational efficiency, all while maintaining the highest safety standards.”
With ISO 20121 certification, the company consolidates its position as a pioneer in sustainable event solutions, laying the foundation for a more environmentally conscious and socially responsible future. This certification demonstrates Europalco's strong commitment to sustainability while serving as a testament to its focus on providing exceptional service to clients while minimising its environmental impact.
"This is a significant achievement for our company, as it highlights our dedication to sustainability in the events industry," said Corredoura. She added, "This certification aligns with our core values and reflects our ongoing efforts to prioritise sustainability in all facets of our operations. We want Europalco to be a benchmark in the events sector, empowering people and delivering services to an unquestionable sustainability standard. By investing rigorously in quality, safety, and innovation, we aim to be an example of excellence in delivering integrated event solutions in an environmentally responsible manner. Furthermore, our undertaking extends to promoting solidarity and social support, valuing human capital, and spreading knowledge through strategic partnerships, thus reinforcing our position as a leader in sustainable event management.”
In addition to achieving ISO 20121 certification, the Portuguese company is actively engaged in initiatives to reduce its environmental impact and benefit local communities. Guided by the United Nations Sustainable Development Goals (SDGs), Europalco aligns its practices with global sustainability goals, identifying opportunities for growth and minimising risks. This approach fosters innovation, resilience, and a more sustainable future. Europalco promotes a circular economy by reusing event waste such as stage structures, backdrops, and ropes, turning them into new products or donating them to institutions, individuals, or even its employees. It also supports local social, educational, and cultural initiatives, demonstrating its commitment to corporate social responsibility: respect for human rights, ethics and transparency, environmental care, community participation, diversity and inclusion, and social causes involvement.
"We believe that sustainability is not just a goal, but a journey towards creating a better future for everybody," said Pedro Magalhães, CEO of Europalco. He added, "Through continuous innovation, collaboration, and responsible business processes, Europalco strives to be an example of excellence in the events industry, driving positive change and leaving a lasting impact on society and the environment.”
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Europalco transforms Portugal’s biggest venue into a spectacular sound show
Europalco, the largest provider of solutions for events and shows in Southern Europe, once again demonstrated its ability to create unforgettable experiences with the recent transformation of Lisbon's iconic MEO Arena into a realm of sensory delight for the Generali Tranquilidade (one of the largest non-life insurers in the Portuguese market) annual meeting event. Europalco deployed the L-ISA system from L Acoustics for the first time in Portugal to create an immersive sound experience.
The event was organised by the agency Desafio Global and marked an important milestone in the rebranding of the Tranquilidade brand under Generali Tranquilidade. Europalco implemented an impressive range of audio-visual technologies, scenography and furniture, turning the MEO Arena into an immersive sanctuary for the 3,000 attendees, including employees and business partners from across the country. In collaboration with Desafio Global, the aim was to create an event where sound played a key role in captivating the audience.
Europalco has organised the Generali Tranquilidade event on several occasions; for this year's event, the Portuguese company deployed a colossal 80m x 12m main screen that was the centrepiece of the event and used 12 x Christie Boxer projectors. To manage the display and handle multiple signals, the company used a Christie Spyder X80 video processor.
Taking advantage of the most advanced audio-visual technology, Europalco deployed the L-ISA system from L Acoustics, for the first time in Portugal, to create an immersive sound experience, transforming the country's largest concert hall into a true sonic spectacle.
The immersive journey did not stop there. Europalco installed a total of 144 L-Acoustics speakers (72 Kara, 48 Kiva, 12 SB18 and 12 KS28), strategically distributed (11 front clusters, 2 ceiling clusters and 3 rear clusters) to deliver a captivating audio experience from all angles. The use of L-ISA technology enabled precise spatialisation, ensuring that attendees were fully immersed in the audio-visual spectacle.
One of the highlights of the event was the integration of LED wristbands, synchronised by radio frequency, which changed colour to reflect the transition from the old green colour to the new Tranquilidade red brand image. In addition, Europalco's innovative approach extended to the furniture, with 240 tables illuminated and controlled via the lighting desk, perfectly complementing the visual compositions.
Europalco's team of 60 professionals worked tirelessly to bring the event to life, spending two days on meticulous preparation and set-up. Plus another five days in the studio to test all connections, networks and redundancies to prepare the equipment for any failures that might occur, with AVB, MADI and analogue audio protocols. The team set up a small system to simulate what was going to be in the Meo Arena, with speakers, amplifiers and a Yamaha Rivage PM7 desk with an integrated L-ISA system; in order to detect and reduce possible errors so that the set-up would be accurate and flawless.
The implementation of the L-ISA system was undoubtedly a unique challenge for Europalco. However, through meticulous planning and rigorous testing, the team overcame this obstacle and delivered a flawless experience that exceeded the client's expectations.
The client's comments speak for themselves. Generali Tranquilidade expressed immense satisfaction, noting that the event exceeded their expectations and perfectly encapsulated the essence of the renewed brand.
Pedro Magalhães, founder and CEO of Europalco, was very pleased with the outcome: “At Europalco, we like to turn ambitious visions into impressive realities. The success of the Generali Tranquilidade event exemplifies our commitment to excellence in every detail. Seeing our team's expertise and dedication translate into a truly immersive experience for our clients and their audiences is incredibly rewarding.”
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Europalco expands its presence in the events industry
Europalco, the largest provider of solutions for events and shows in Southern Europe, proudly announces major investments in three dynamic Portuguese companies: Rise, NEW Audiovisuais, and AV Tech, marking a significant step towards geographic expansion and technological advancement in the events industry.
These strategic acquisitions demonstrate Europalco's dedication to offering broader and stronger services to its clientele, expanding both its size and geographic coverage, and strengthening its position in the market.
Founded in 2012 by experienced professionals in the audiovisual sector, Rise quickly became a reference option for companies looking for innovation in their events. With offices in the Algarve and Lisbon, Rise specialises in exceeding clients' expectations through tailor-made solutions in projection, sound, lighting, video, IT and networks, stages, and scenography. Its creative approach includes 3D venue mapping and technical visits, ensuring seamless visualisation of events for clients, with operations expanding across Europe, including Spain and Italy.
The synergy between Europalco and Rise holds the promise of ample opportunities for growth and innovation. With aligned values and a shared focus on excellence, both companies are poised to revolutionise the events landscape, setting new benchmarks for success.
NEW Audiovisuals, established in 2017, specialises in the rental of audiovisual systems and technical support for events. With a dedicated team that knows the needs of the market, NEW Audiovisuals aims to energise the sector through innovative technologies and excellent service.
AVTECH, founded in 2016, is an audiovisual engineering company that designs and implements integrated solutions for various venues, including auditoriums, hotels, and commercial spaces. With a team that has 15 years of experience in the sector, AVTECH excels in projects of all scales, from small assemblies to large-scale installations.
Filinto Francisco, CEO of Rise, expresses his enthusiasm for the agreement: "We are delighted to embark on this transformative journey with Europalco. Together, we anticipate unprecedented growth and value creation in the events industry.”
João Cardoso, CEO of NEW Audiovisuais and AV Tech, shares similar sentiments: "We are very happy to partner with Europalco on this transformational journey. Together, we share a commitment to innovation and excellence, and we are confident that our collaboration will redefine the standards of our industry."
Pedro Magalhães, CEO of Europalco, underlines the importance of these partnerships, stating: "Our teaming with Rise, NEW Audiovisuais and AV Tech allows us to enhance our service offering and geographic presence, ensuring that we continue to meet the evolving needs of our customers with excellence and innovation”.
Furthermore, Europalco's negotiations for the acquisition of two additional companies in 2024 signify its unwavering dedication to expanding its presence in key regions of Portugal and diversifying its portfolio to offer a full range of event-related services.
Europalco's journey over the past 27 years has been marked by continuous growth and a relentless pursuit of excellence. As it ventures into new territories and business segments, Europalco remains steadfast in its commitment to nurturing talent, fostering innovation, and delivering unparalleled customer experiences.
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Europalco shines in the production of the "What's Next?" event
Europalco, the largest provider of solutions for events and shows in Southern Europe, showcased its expertise in creating immersive and interactive experiences at the What's Next? event organised by DREAMMEDIA, a pioneer in Portugal in the Out-of-Home (OOH) advertising sector.
What's Next?, held at the Sala Tejo of the Altice Arena, marked the 20th anniversary of DREAMMEDIA and excellence in OOH advertising. It was a visionary celebration attended by more than 800 participants and provided a glimpse into the future of outdoor advertising in Portugal and around the world.
Europalco played a crucial role in ensuring the success of the event by providing a series of services, such as audio-visuals, stage set-up, various furniture, hanging screens, and backdrops. The company deployed around 50 professionals to organise and execute the celebration to perfection.
The event aimed to “create a mini-city” and involved participants in various scenarios, showcasing the products and services offered by DREAMMEDIA. What's Next? was hosted by Catarina Furtado, one of the most charismatic and esteemed personalities on Portuguese television. The immersive experience transformed the celebration into an interactive journey through the City of the Future.
Beyond the traditional, the event offered an immersive and interactive experience with performances by renowned Portuguese artists, including a captivating concert by Pedro Abrunhosa and the Caviar Committee, and a performance by magician Mário Daniel.
Europalco deployed a main screen, a 12m x 06m LW P3.9, which delivered stunning visual effects, complemented by 85” LCD screens from DREAMMEDIA. Christie Spyder X20 1608 and PVP video server were used for video processing and show control, ensuring a smooth and captivating visual experience for the audience.
The event featured key speakers, including Tom Goddard, President of the World OOH Organization, sharing valuable insights on global sector trends.
Contributions from Daniel Redondo and Mariana Néri (Licor Beirão CEO and Marketing Manager), Paulo Faustino, Regina Santana (Artha Group), and Halisson Pontarolla, Vice-President of the Brazilian Outdoor Advertising Association, offered diverse perspectives on the future of OOH and DOOH communications.
DREAMMEDIA used the occasion to present innovative initiatives, such as the launch of Portugal’s first 100% programmatic platform, DREAMMEDIA ADS. This platform allows advertisers to create flexible and highly targeted campaigns, revolutionising the way outdoor advertising engages audiences.
The event also saw the inauguration of Lisbon Gate®, the largest digital billboard in the country, strategically located at the main entry point to Lisbon and guaranteeing more than 3.5 million monthly impressions.
Europalco worked closely with DREAMMEDIA in the planning and execution of the event. The team overcame the challenges, ensuring that the immersive experience was flawless and that the customer experience was truly memorable.
Pedro Magalhães, CEO of Europalco, said: “Our mission is to provide creative, technological, innovative, and 100% customised solutions that guarantee successful and memorable results. Collaborating with DREAMMEDIA on What's Next? allowed us to showcase our commitment to delivering exceptional event production services.”
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Europalco back at IBTM World 2023, boosting Portugal as a top MICE destination
Europalco, the largest provider of solutions for events and shows in Southern Europe, will participate at IBTM World at Fira Barcelona Gran Via from 28-30 November 2023, at stand D80.
Europalco, recently honored with the “Rental, Staging and Virtual Production Business of the Year” AV Award, will present its comprehensive turnkey services covering audiovisuals, furniture, scenography, stage design, special effects, and graphic printing. The main objective is to convey to the global market the presence of a renowned Portuguese company that offers distinctive, complete, and personalized services to cater for international events for those who choose Portugal as their venue.
Attendees at IBTM Barcelona will find an exceptionally innovative stand, set to capture considerable attention throughout the event. With cutting-edge elements such as an interactive LED floor, Kuka robots and kinetic balls, the company's emphasis will be on showcasing the latest developments. The focus will be on displaying novel equipment, providing attendees with a first-hand experience of innovations that may be unknown or only known by hearsay.
Besides, Europalco is committed to cultivating stronger connections with its Portuguese partners at the Portugal Tourism Office, stand D65. The company is focused on creating additional networking opportunities and facilitating the exchange of contacts to boost collaborative efforts. In addition, a cocktail reception is scheduled for the 29th, held in partnership with Turismo de Portugal and Altice Arena, with the aim of enhancing the networking experience and providing additional spaces for contact exchange.
The Portuguese company, drawing on its 26 years of experience, hopes to reconnect with former Europalco clients and establish connections with new contacts interested in organising events in Portugal and taking advantage of the wide range of services offered.
Liliana Bandeira, Sales Director at Europalco, highlights the significance of this initiative: "We are committed to continue investing in this platform because of its outstanding exposure to international markets, the potential for new business with unknown potential clients, and the opportunity to reconnect with valued customers, partners, and friends. We are determined to maintain these connections. She adds: "I will be personally present at the stand and look forward to meeting and engaging in conversation with those who are interested in visiting us".
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