Identity FT 1000 Europe’s Fastest Growing Companies

Events agency shoots up Financial Times’ list of Europe’s fastest-growing companies

For the second year running, Identity, the live events agency, has been named one of Europe’s fast-growing companies.

Identity ranked 53rd in the 2023 edition of the FT 1000 Europe’s Fastest Growing Companies - a climb of 249 places since last year and the only human experience events agency on the list in consecutive years.

The seventh annual edition of the FT Europe’s Fastest Growing Companies in association with Statista, is published in the FT and on in March 2023. Regarded as one of the entrepreneurial world’s most valued league tables, it ranks the 1,000 European companies with the strongest revenue growth between 2018 and 2021 across 31 European territories.

This year Identity reports a 183.5 percent compound annual growth rate – an increase of just over 100 per cent on last year’s reported compound annual growth rate of 83.45 per cent between 2017 and 2020.

Commenting on Identity’s achievement, Michael Gietzen, founder and CEO, said: “This prestigious ranking is a public acknowledgement of Identity’s excellent performance.

“Featuring in the Financial Times’ 1000 for the second year in a row and jumping up the rankings by a whopping 249 places is very reassuring. It means we are doing things right! We have a fantastic team in place that continues to produce engaging and flawless events for an ever-expanding portfolio of enviable clients across the private and public sectors.

“I’m so proud of everything Identity has achieved and even more excited about the next chapter.”

Identity has continued its exponential growth with investment and opening of new offices in London and Abu Dhabi, as well as ongoing senior hires, and further additions to the board of a directors. The agency now has 150+ employees across its offices, up from just 38 in 2017.

Identity is a multi-award-winning events agency. The agency has been responsible for the delivery of some of the UK’s largest and most prestigious events to include COP26 in Glasgow, the NATO Leaders Summit, London as well as working with global brands such as New Balance, Unilever, Panasonic and Siemens among many others.


Identity produces London’s biggest New Year's Eve fireworks show

London's biggest ever New Year’s Eve fireworks show was produced by Identity.

Organised by the Mayor of London, Sadiq Khan, the 12-minute spectacular included 12,000 fireworks from Titanium Fireworks, 400 drones from Celestial, lighting designed by Tim Routledge and music directed by Kojo Samuel and On The Sly. More than 100,000 tickets were sold for the return of the public celebration along the bank of the Thames with millions more watching it online and on TV.

The first of its kind since 2020, due to the pandemic, Identity worked in close collaboration with the Greater London Authority (GLA) to develop the “with love from London” theme sending a powerful message of love and unity to the world. Identity produced two shows in parallel: the South Bank spectacle to a live audience and an enhanced drone display on Horse Guards Parade adding an exciting new element to the show for the broadcast audience.

Planning for the show started in July with soundtrack development, followed by pyrotechnics design, lighting design and programming.

The show set-up started off-site before Christmas and moved on-site to central London from December 27. Identity had a core team of 55 people on the ground with final preparations, included rigging the lighting and pyrotechnics on the London Eye - all work was completed within hours of the start of the show. More than 25 tonnes of equipment were used to rig the pyrotechnic effects, using 18 kilometres of cable and wire and three pyro barges in place in front of the London Eye.

Hannah Clark, project director at Identity, said: “Identity was honoured and proud to support the Mayor of London in the delivery of London’s biggest New Year’s Eve show, the first time Identity has had the privilege of delivering this important event. Identity would like to thank the many stakeholders involved in supporting us on the delivery of this major event and the general public for its amazing response to the show as a global spotlight fell on the capital, sharing ‘with love from London’ with the world.”

The event highlighted the Lionesses’ Euro 2022 victory, 50 years of London's Pride and showed solidarity with Ukraine. Drones paid tribute to the late Queen Elizabeth II and honoured King Charles III along with news and voice clips from the late Queen Elizabeth II, King Charles III, The Mayor of London Sadiq Khan, Dame Judi Dench and Peter Tatchell from the Gay Liberation Front.

Sadiq Khan said: “I’m delighted that Londoners and visitors to the capital were once again able to join together on the banks of the River Thames to welcome in the new year with our best ever celebration. Millions from around the world also watched our unique show, which brought together fireworks, drones, lighting and music to remember key moments in 2022 and look ahead to 2023. I’m proud that we have sent a message of love, hope and unity and I am excited for 2023 as we continue to build a better, fairer and more prosperous city for everyone.”

Identity is an award-winning events agency. The agency has been responsible for the delivery of COP26 in Glasgow, and the NATO Leaders Summit, London as well as working with global brands such as New Balance, Unilever, Panasonic and Siemens among many others.