Evolution Dome appoints Cyber Event as official distributor in Romania to drive European expansion
Temporary inflatable structure specialist Evolution Dome has appointed Cyber Event as its official distributor in Romania in a major step toward expanding its footprint across Central, Eastern, and South-Eastern Europe.
While Cyber Event’s main hub is located in Romania, the partnership will extend far beyond national borders. Cyber Event will distribute and deploy Evolution Dome’s range of temporary structures across 16 additional territories, including Bulgaria, Hungary, the Czech Republic, Slovakia, Poland, Croatia, Slovenia, Serbia, Montenegro, North Macedonia, Albania, Bosnia and Herzegovina, Moldova, Germany, and Austria.
The collaboration originated when the Cyber Event team discovered Evolution Dome whilst seeking next-generation event installations at International Confex, earlier in 2026. Driven by a shared ambition to deliver premium interactive experiences, Cyber Event recognised the strategic alignment in values, innovation, and expertise.
Florin Tudorache, Operations Manager at Cyber Event, said, “At Cyber Event, two things define the way we work: complete solutions and fast implementation. Evolution Dome perfectly meets both criteria, and we are excited to build this partnership together on solid foundations and with ambitious goals.”
By integrating Evolution Dome’s versatile temporary structures into its portfolio, Cyber Event will be offering event organisers and venues a distinct competitive advantage: premium, full-service space solutions that can be installed virtually overnight. The structures will allow Cyber Event to operate as a true one-stop shop in the region, combining high-impact event spaces with immersive audience engagement technologies.
Romania will serve as the operational springboard for the regional rollout, leveraging Romania's strong implementation capabilities, competitive costs, and skilled talent pool, positioning Cyber Event to deliver fast-turnaround, high-end temporary structure solutions across all target European markets.
Ash Austin, Managing Director of Evolution Dome, commented: "We are delighted to partner with Cyber Event as our official distributor in Romania and across Central and Eastern Europe. Florin and his team share our vision for high-quality, innovative event environments, and their strong local setup, paired with their extensive reach across 16 additional territories, makes them an ideal partner. This collaboration allows us to meet the growing demand across Europe, ensuring clients receive the same service and product excellence that Evolution Dome is known for in the UK and US."
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Defence Engagement Programme delivers high-impact success with new "Insight Stage"
The Royal Air Force Charitable Trust Enterprises (RAFCTE) is celebrating a high-impact event that captivated audiences and set a new standard for corporate engagement, after the successful delivery of the inaugural Defence Engagement Programme.
Designed as a strategic pivot in response to the cancellation of this year’s Royal International Air Tattoo (RIAT), the Defence Engagement Programme was conceived, organised, and executed within a challenging six-week timeframe. Despite the condensed schedule, the two-day event, which ran from 10:00 AM to 4:00 PM, proved to be a resounding success, facilitating high-level industry discourse.
The introduction of the ‘Insight Stage’ was a brand-new concept housed within a striking, custom-branded inflatable structure provided by Evolution Dome. By transforming what was previously the ‘Inspire Stage’ into a vibrant hub of expert discourse, the team successfully created a unique space for attendees.
For the ‘Insight Stage’, the structure’s exterior featured bespoke branding for the charity and sponsor Lockheed Martin for the first time. The visual impact of the fully branded dome was immediate, creating a professional and immersive environment that resonated with both corporate sponsors and attendees.
Katherine Whinney, Techno Zone and sponsorship manager at the Royal Air Force Charitable Trust Enterprises, said: “When we were tasked with setting up a brand-new event in just six weeks, reliability was key. Working with Ash and the team at Evolution Dome makes this incredibly straightforward. They understand our requirements perfectly, and having a structure that goes up quickly while delivering such a strong visual impact allowed us to focus entirely on curating a brilliant programme of speakers.”
The Insight Stage attracted impressive attendance, with audiences frequently exceeding 150–160 people, creating an energetic atmosphere of standing-room-only engagement. The diverse lineup of speakers included Sir Clive Woodward and renowned explorer Simon Reeve, all of whom delivered sessions that were exceptionally well-received by the audience.
Ash Austin, founder and director of Evolution Dome, added: “We are incredibly proud to have delivered the infrastructure for this year’s Insight Stage. Working with Katherine and the team at the Royal Air Force Charitable Trust Enterprises is always a highlight. The addition of the fully branded exterior created a visually striking, high-impact focal point that really set the tone for the event and showcased the versatility of our temporary inflatable structures.”
The Defence Engagement Programme has demonstrated the resilience and adaptability of the RAFCTE team, with plans already being considered for how this successful format, and the innovative Insight Stage, can be utilised in future events.
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Thinking Digital unleashes YAP! - the new awards management platform that "Doesn’t Bite!"
Creative digital agency Thinking Digital has announced the official launch of YAP!, a simplified, intuitive awards management platform designed to take the bite out of managing awards programs. Your Awards Platform, or YAP! simplifies the entire lifecycle of industry awards, from initial submissions to panel judging and final ceremonies.
For years, organisations, industry bodies, and marketing professionals have struggled with bloated, over-engineered software to run their awards. Recognising these friction points, Thinking Digital leveraged its extensive background in user experience and digital marketing to build a streamlined alternative that prioritises ease of use without sacrificing robust functionality.
"Running an awards program should be a celebration of excellence, not a logistical nightmare of tracking down missing files and managing disorganised judging sheets," said Kevin Horler of Thinking Digital. "With YAP!, we’ve stripped away the complexity. It’s built from the ground up to provide a smooth, stress-free experience for administrators, entrants, and judges alike."
YAP! has an ultra-clean interface that allows nominees to submit entries, upload media, and track their application progress effortlessly. It has a secure, frictionless system in which judges can view entries, leave scores, and provide feedback on any device without extensive training. Automated reminders for incomplete submissions, automated scoring tallies, and status updates that drastically reduce administrative overhead.
The launch of YAP! marks a significant milestone for Thinking Digital as it expands its product ecosystem. By transforming the traditional awards process into a seamless digital journey, YAP! ensures that both organisers and participants can focus on what truly matters: recognising outstanding talent and achievements.
“We think that the process of managing awards should be as stress-free and fun as possible,” added Horler.
YAP! is now live and available for organisations looking to elevate their next awards season.
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Exhibit 3Sixty expands logistics and operations infrastructure with new NEC facility
Exhibition main contractor and logistics specialist Exhibit 3Sixty has announced a significant expansion of its operational footprint with the acquisition of a second dedicated unit at the National Exhibition Centre (NEC).
The new unit will serve as the primary storage hub for Exhibit 3Sixty’s extensive stock of shell scheme, truss, and structural metalwork used across major exhibitions and trade shows. Operating primarily to support events at the NEC, the strategically located hub also provides efficient, rapid access to key regional venues such as Manchester Central.
This expansion allows Exhibit 3Sixty to re-engineer its original NEC site into a specialised logistics staging hub. By corralling and consolidating exhibitor assets at off-site staging units prior to venue delivery, Exhibit 3Sixty significantly reduces the number of concurrent delivery vehicles accessing venues, alleviating site congestion and cutting transport emissions.
The benefits of this managed delivery model were recently demonstrated at Hillhead - the quarrying show held in Buxton, where restricted site access required strict management of vehicle movements. By consolidating exhibitor freight at the off-site unit, which is fully equipped with its own forklift for rapid handling, Exhibit 3Sixty successfully managed timed, phased deliveries, ensuring seamless logistics for organisers and exhibitors alike.
"When managing complex events, high volumes of individual delivery vehicles create unnecessary congestion and environmental impact," said Matt Williams, logistics director at Exhibit 3Sixty. "For a recent event at ExCeL London, we were tasked with transporting exhibits for 25 different exhibitors. By using our consolidated staging concept, we eliminated the need for 24 additional separate vehicles arriving at the venue simultaneously. Expanding our footprint at the NEC gives us the capacity to scale this managed approach, making trade show logistics smoother, greener, and far more reliable for everyone involved."
The addition of the second unit and the new Mercedes Sprinter van marks the latest phase in Exhibit 3Sixty’s commitment to providing dependable, end-to-end exhibition services across the UK.
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Exhibit 3Sixty achieves ESSA Accreditation
Exhibit 3Sixty has successfully secured its re-accreditation for the ESSA Health & Safety Accreditation, an early adopter of the standard, Exhibit 3Sixty prioritised its re-accreditation following a relocation to new premises.
This qualification, which is independently audited and adopts the principles of Safety Schemes in Procurement (SSIP), confirms that Exhibit 3Sixty continues to operate at the required level to meet industry-agreed health and safety standards, including the stage one requirements of assessing competence under the Construction Design and Management Regulations (CDM) 2015.
While many ESSA members utilise external health and safety consultants to manage the accreditation process, Exhibit 3Sixty made a strategic decision to develop these competencies in-house. This commitment to internal professional development saw Katie Strain, senior designer, and Sam Pearce, director at Exhibit 3Sixty, achieve their IOSH qualifications earlier in 2026. Furthermore, Sam Pearce has completed the NEBOSH National General Certificate, reinforcing the company's ability to manage health and safety requirements internally.
Josh Taylor, ESSA H&S manager, explains, “Achieving ESSA Health and Safety Accreditation requires a business to demonstrate genuine competence across all the core areas of health and safety management, from risk assessment and safe systems of work through to training, supervision, and managing others on site. Exhibit 3Sixty has done that convincingly. The fact that it has been done while the company has been settling into new premises makes it all the more impressive, and Sam has clearly driven it from the front. The investment made in training the Exhibit 3Sixty people in-house really shows. This is exactly the kind of competence the accreditation is designed to surface, and clients working with Exhibit 3Sixty can have genuine confidence in that.”
The ESSA Health & Safety Accreditation serves as a vital benchmark for the events industry, providing organisers, venues, and clients with assurance regarding a contractor's risk mitigation and regulatory compliance. By achieving this standard, it demonstrates its capability to manage diverse safety factors, ranging from manual handling and work at height to fire safety and incident reporting, ensuring the company is fully prepared to execute projects securely and in compliance. This re-accreditation confirms its ongoing commitment to professional standards and workforce welfare.
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Exhibit 3Sixty and ASKO achieve prestigious "Better Stands" gold award
Exhibit 3Sixty, is proud to announce that its collaboration with premium appliance brand ASKO at kbb Birmingham, 5-8 March 2026, has been officially awarded the Better Stands Gold certification.
The certification, awarded by Informa Markets, represents the highest possible tier of the Better Stands framework. This achievement recognises exhibitors and contractors who successfully transition away from disposable, one-off builds in favour of fully reusable and sustainable event solutions.
The ASKO stand underwent an independent, rigorous onsite assessment by Better Stands specialists. The report confirmed that the project met the maximum sustainability criteria across all ten assessed categories and aligned perfectly with Informa Markets’ mission to reduce the environmental impact of large-scale trade events.
Acting as ASKO’s appointed contractor, Exhibit 3Sixty managed the full project lifecycle, from initial design submissions to on-site installation and breakdown. Central to the Gold award was a collaborative planning process involving Exhibit 3Sixty directors Andy Pearce and Alan Craner, the ASKO team, and the kbb organisers.
This senior-level involvement ensured that every design decision, from the modularity of the layout to the logistics of equipment handling, was tested against the Better Stands criteria to eliminate post-show waste.
Andy Pearce, Director at Exhibit 3Sixty, commented: “The Better Stands Gold assessment confirms that the strategic choices made by everyone involved support a long-term vision of reducing unnecessary waste. For us, this achievement is a validation of a practical, collaborative way of working that ensures stands are easier to manage, move, and reuse show after show.”
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Evolution Dome launches The Pink Book
Evolution Dome launches The Pink Book: a practical guide to using inflatable temporary structures at live events.
Inflatable event structure specialist Evolution Dome will officially launch The Pink Book at International Confex 2026, a practical, experience-led guide designed to support event organisers using inflatable temporary structures in both indoor and outdoor environments.
Developed from an extensive series of industry-led articles, The Pink Book addresses a growing need in the events sector for clear, reliable, and operationally grounded guidance on the use of inflatable structures. As these structures are increasingly deployed at exhibitions, conferences, festivals, public events, brand activations and venue-based installations, organisers are under greater pressure to balance creativity with safety, compliance and performance.
While produced by Evolution Dome, The Pink Book has been intentionally created as an organiser-first resource rather than a promotional document. Its content is designed to be relevant to any event professional considering inflatable structures, regardless of event size, sector or setting.
Ash Austin, founder of Evolution Dome, explains, “Temporary and inflatable structures are now a core part of modern event infrastructure, yet organisers are often required to navigate fragmented and inconsistent advice around safety standards, regulatory compliance, sustainability, build methodology and operational risk. At the same time, expectations around audience experience, accessibility, environmental responsibility and public accountability continue to rise, meaning that temporary infrastructure is no longer a simple or low-risk decision.”
The Pink Book has been created to address this gap by providing a single, accessible reference grounded in real-world delivery rather than theoretical best practice. Drawing on 15 years of live event experience, the guide covers the full lifecycle of inflatable temporary structures, from early planning and supplier engagement through to build, operation and breakdown.
The guide explores key considerations, including structural safety and compliance, planning permission and licensing, working with local authorities, inclusive and accessible design, weather resilience, operational risk management, build time and budget planning, sustainability and reuse. It also covers the use of inflatable structures across indoor, outdoor and hybrid event environments and highlights the importance of early supplier involvement and cross-supplier collaboration.
“Rather than focusing on innovation for its own sake, The Pink Book emphasises reliability, consistency and partnership. This reflects the realities faced by organisers delivering events under tight timelines, financial constraints and increasing public and regulatory scrutiny,” added Austin.
The Pink Book will be officially launched at International Confex 2026, where Evolution Dome will be exhibiting on Stand F30C. Visitors to the stand will have the opportunity to learn more about the thinking behind the guide, discuss real-world applications of inflatable structures with the Evolution Dome team, and receive a copy of the guide.
The launch of The Pink Book is part of Evolution Dome’s wider commitment to supporting the events industry through practical knowledge sharing and technical delivery, helping organisers make informed, confident decisions about temporary inflatable structures in both indoor and outdoor settings.
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Melton Mowbray Town Estate scales up award-nominated "Melton Ska Fest" for summer 2026
Melton Mowbray Town Estate (MMTE) has confirmed the return of Melton Ska Fest on 25th July 2026, following a highly successful inaugural year that saw the event shortlisted for NOEA’s Small Event of the Year 2025.
The festival is a key pillar of MMTE’s strategic shift to leverage its historic parkland as a viable outdoor event destination in the East Midlands. Under the leadership of CEO Dean Rees, the 2026 event will expand infrastructure, including a wider range of catering options and improved sanitation facilities, in direct response to attendee feedback from the sold-out 1,800-capacity 2025 debut.
The 2026 programming leans heavily into authenticity, featuring The Beat with Ranking Junior and the integration of Trojan Sound International—a classic Jamaican sound system—alongside Boot Boy Radio, which will livestream the main stage to a global audience.
"Our goal is to redefine Melton Mowbray’s position on the national touring map," says Rees. "By adhering to Purple Guide standards and reinvesting commercial ticket revenue into the charity’s community work, we are creating a sustainable model for high-quality, regional music festivals."
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Exhibit 3Sixty secures IOSH qualifications for key team members
Exhibit 3Sixty has announced a significant upgrade to its operational safety standards, with key management figures, Katie Strain and Sam Pearce, securing IOSH (Institution of Occupational Safety and Health) qualifications. The move signals a strategic shift for the exhibition contractor, moving beyond basic compliance to embedding high-level health and safety expertise directly within its core leadership team.
While many contractors rely on external advisors, Exhibit 3Sixty’s decision to upskill its own team demonstrates a commitment to "investing in themselves." This initiative ensures that safety considerations are not an afterthought, but an integral part of the build process from the very first design conversation.
The qualifications, completed between February and October 2025, arrive just as the industry faces increasing scrutiny regarding onsite safety and construction design management (CDM) regulations.
"We wanted to better ourselves and deepen our understanding of Health and Safety quality," said founder and director of Exhibit 3Sixty, Alan Craner. "For us, this is the first step forward. By bringing this knowledge in-house at the highest level, we are aiming to provide a safer, more reliable service for clients and organisers alike. It’s about giving our partners total peace of mind that their contractor understands the risks and knows how to manage them professionally."
For exhibition organisers and governing bodies, this development highlights Exhibit 3Sixty’s dedication to exceeding quality expectations. The company views this training not as a one-off achievement, but as the foundation of a continuous development program designed to set new benchmarks for safety and quality in the UK exhibition market.
With the 2026 events season underway, Exhibit 3Sixty is now positioned with certified leadership capable of navigating the complex safety landscapes of modern exhibition venues, ensuring a smoother, safer journey for every client.
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Evolution Dome US revs up Ford’s historic F1 return in Detroit
As Ford Motor Company roared back into Formula 1 with the reveal of its new racing lineup, inflatable structure specialist Evolution Dome was on the ground to ensure the event infrastructure was just as cutting-edge as the cars.
For the "Ford F1 Spring Reveal" held January 14-15, Evolution Dome US deployed a sleek 10m inflatable dome to house the event’s exclusive merchandise. Situated in front of Detroit’s iconic old railroad station on Lacombe Drive, the structure featured premium free-standing glass doors, offering a seamless blend of outdoor durability and high-end retail design.
The project, executed in collaboration with EWI and Imagination, underscores a critical shift in the live events market: inflatable structures are the perfect solution for modern, agile event spaces.
"We are thrilled to support Ford’s historic announcement," said Brandon Hyman, US director at Evolution Dome. "By working closely with our partners at Imagination and EWI, we proved that organisers don't need to sacrifice style for speed. Our domes offer a quick-deploy, weather-resistant solution that challenges the industry to rethink the purpose and potential of temporary event structures."
Evolution Dome US secured the project against West Coast competitors thanks to a strong existing relationship with Imagination, a competitive price point, and the strategic advantage of its US headquarters.
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Exhibit 3Sixty appoints Finlay Taylor as project manager
Exhibition contractor, Exhibit 3Sixty, has appointed Finlay Taylor to the position of project manager to support the delivery of shows, exhibition stands and feature areas across the company’s UK and international portfolio.
Taylor brings a technical background to the role, having studied engineering at the WMG Academy for Young Engineers in Solihull before reading for a degree in Building Surveying at Birmingham City University. Following a brief period working in building surveying, Taylor chose to pivot his career towards project management. He was already familiar with Exhibit 3Sixty directors Andy Pearce and Alan Craner, having worked alongside them previously while undertaking occasional work for industry supplier Bang on Graphics.
Taylor has immediately commenced work on live projects, including assisting with the logistics and build of Exhibit 3Sixty’s own stand at International Confex, scheduled for February.
Taylor said: “I was already aware of the Exhibit 3Sixty team and their way of working through my time at Bang on Graphics. Having realised that my interest lay specifically in project management rather than pure surveying, I applied for the role, knowing it was an environment where I could build practical skills. I am currently assisting the team on upcoming launches, including our presence at Confex, with the ambition of managing my own portfolio of shows once I have gained sufficient experience.”
Andy Pearce, director at Exhibit 3Sixty, added: “We encountered Finlay during his time with Bang on Graphics and were keenly aware of his work ethic. His background in engineering and building surveying provides a solid technical foundation that translates well to the precision required in exhibition contracting. We are pleased to welcome him to the team.”
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New UK festival focused on original country and roots artists launches
A new addition to the UK’s live music calendar has been announced with the launch of Country on the Eye, a country music festival debuting in June 2026 at Play Close Park, Melton Mowbray.
Hosted by the Melton Mowbray Town Estate and curated by broadcaster and tastemaker Ben Atkinson, Country on the Eye is positioned as an artist-led festival with a clear creative focus: original music only, moving away from the cover-led model that dominates much of the UK country scene.
The inaugural event runs across Friday 12 and Saturday 13 June 2026, opening with an intimate Nashville-style Songwriters Series, followed by a full festival day of live performances, workshops, and Americana culture.
The debut lineup blends established international names with leading UK talent. Headliner Gary Quinn, BCMA Male Vocalist of the Year and UK No.1 country artist, will make his festival headline debut, joined by US duo Karli and James (UK festival debut), Austin-based songwriter Bob Cheevers, Nashville hit-writer Victoria Banks, UK folk favourite Will Varley, and bluegrass outfit The Often Herd.
The festival also includes a dedicated Acoustic Tent featuring stripped-back performances, interviews and meet-and-greets, alongside line dancing workshops, themed food and drink, and family-friendly programming.
Set within the historic grounds of Play Close Park and supported by nearly 500 years of stewardship from the Melton Mowbray Town Estate, Country on the Eye combines strong production values with a community-focused ethos. The event is easily accessible by road and rail, with local accommodation and on-site camping options at Sysonby Acres.
With its emphasis on songwriting, authenticity, and artist development, Country on the Eye aims to establish itself as a credible, sustainable addition to the UK festival landscape.
Tickets and full festival details are available at www.countryontheeye.co.uk
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First Sight Media expands team with key creative and commercial appointments
Event production and streaming specialist, First Sight Media, has announced the appointment of two key personnel: Tyrone Herbst joins as senior video editor, while Noel Hoey takes up the role of client engagement manager, signalling a strategic move to bolster both the company’s creative output and its dedicated client support.
Bringing a decade of experience to the post, Herbst joins the team as senior video editor. Originally from South Africa, where he successfully ran his own video production company, Herbst moved to the UK two years ago. With a background that merges technical editing precision with digital marketing strategy, he specialises in visual storytelling for promotional and corporate projects. His arrival is timely as the company continues to evolve and innovate its content creation offering for events and for wider promotional films.
Herbst’s journey to First Sight Media is one of industry symmetry. While working as a digital content manager for an aviation company, he discovered First Sight Media’s work via YouTube while researching content from Event Tech Live (ETL). Impressed by the company’s scope—spanning live streaming, creative production, and graduation ceremonies—he applied. Fittingly, his first on-site project for First Sight Media was filming at Event Tech Live 2025.
Herbst said, “It’s a bit of a full-circle moment for me. I actually discovered First Sight Media via their YouTube content while scouting for promos we could use. The company’s reputation for going beyond standard video production to deliver complex live streaming and creative content appealed to me immediately. Having run my own business, I understand the importance of merging creativity with commercial goals, and I’m excited to bring my experience in visual storytelling to a team that is so passionate about capturing every moment.”
Strengthening the commercial side of the business, Noel Hoey joins as client engagement manager. Hoey will act as the driving force behind building long-lasting client relationships, ensuring customers remain at the heart of the production process. His role focuses on understanding client challenges and vision, translating them into meaningful solutions across live production and streaming.
Hoey said: “For me, business is about genuine partnerships, not just transactions. My goal is to be out in the world, listening to our clients and shaping their long-term content strategies with clarity and creativity. Since joining, the atmosphere here has been unreal: warm, collaborative, and endlessly supportive. It’s clear that kindness and integrity filter down from the top, and that energy allows us to do great work. I’m looking forward to turning initial conversations into trusted, long-term relationships where clients feel confident that we are the partner to bring their ideas to life.”
Rich Belcher, managing director of First Sight Media, commented, “These are two vital appointments for First Sight Media as we continue to grow. For us, recruitment isn't just about skills on paper; it's about finding people who instinctively get our values and our personality. Tyrone and Noel are fantastic additions who are not only highly skilled in their respective fields but are also completely in tune with our ethos. Whether it is Tyrone’s technical storytelling or Noel’s dedication to client collaboration, they both embody the energy and professionalism that our clients expect from us.”
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Gorilla3PL cements key supplier role at AEG’s British Summer Time Hyde Park 2025
Gorilla3PL, the specialist event logistics and infrastructure provider, has solidified its position as a key supplier for AEG Presents, following another successful delivery of BST Hyde Park 2025. The company’s expanded role at the iconic festival saw them deliver over 23 scaffolding structures across the site, marking the culmination of a seven-year strategic partnership.
Gorilla3PL has continued to grow its involvement with the festival, earning the trust of global live entertainment leader AEG and festival organiser LS Events. This long-standing relationship, built on a proven track record of consistent and flawless delivery, has enabled Gorilla3PL to evolve from a peripheral supplier into a main contractor responsible for a significant portion of the festival’s essential infrastructure.
During the festival, which took place from June 27 to July 13, 2025, the Gorilla3PL team was responsible for designing, constructing, and managing a diverse range of temporary structures. These included a large entrance gantry, multiple merchandise structures, the Cuban Garage stage, various low-level platforms, and unique, AEG-owned assets, such as ‘The Barn’, Glulam, tented structure.
This year’s project also highlighted the firm’s collaborative strength, particularly in its partnership with Spacial Installations, which provided the scenic cladding for some of the Gorilla3PL-built scaffold structures.
“We are immensely proud of what our team has achieved at BST Hyde Park this year,” said Andy Gregorek, managing director of Gorilla3PL. “Our journey with AEG and LS Events over the past seven years is a testament to our philosophy of building strong relationships and delivering excellence every single time. BST Hyde Park is one of the most complex and prestigious festival sites in the world. To be trusted with this level of responsibility, delivering multiple structures on a busy, live site demonstrates our entire crew's skill, dedication, and logistical expertise.”
Operating in a sensitive central London location like Hyde Park presents unique logistical challenges, demanding meticulous planning and seamless coordination with multiple world-class suppliers. Gorilla3PL’s success in taking on additional responsibilities and delivering flawlessly underscores its capability to perform at the highest level of the events industry.
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Gorilla3PL Delivers "seamless" event fulfilment for Holy Moly’s nationwide summer activation
As all-natural dip brand Holy Moly celebrates its new status as the UK’s No.1 dips brand by unit sales, the success of its ambitious summer activation tour has been highlighted by the brand, praising the "seamless" support from its event fulfilment partner, Gorilla3PL.
Holy Moly’s team commended the logistics specialist for its work on the brand's nationwide guacamole sampling tour.
"Andy and the team have done a sterling job this summer," said Peter Oden, Managing Director at Holy Moly. "They have been super responsive and gone above and beyond to deliver a seamless season of events."
Gorilla3PL was appointed to manage the complete logistics for the complex UK-wide tour. The operation involved specialist warehousing, stock management, and time-critical, temperature-controlled delivery of Holy Moly’s fresh products and point-of-sale materials to numerous locations.
Andy Gregorek, founder and MD of Gorilla3PL, commented: "We are incredibly proud of our partnership with Holy Moly. For a fresh product like theirs, there is zero margin for error. Our team's focus was entirely on ensuring every single sample, at every location, was delivered perfectly to support the brand's activation. It was a complex project with numerous moving parts, and the team truly stepped up to the challenge. We’re thrilled to receive such positive feedback and to have played our part in their successful summer campaign."
The successful summer campaign comes as Holy Moly, a certified B Corp, was named the UK's No. 1 dip brand. According to the latest NielsenIQ data, shoppers have bought more pots of Holy Moly than any other brand in the last 12 weeks.
“I am thrilled for the team at Holy Moly, achieving a B Corp certification of 94.5 is an amazing achievement for a brand and, as a supplier, we are taking inspiration from their efforts in order to support those sustainability aims wherever we can,” concluded Gregorek.
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Seven shows in seven days for Exhibit 3Sixty
Exhibition main contractor, Exhibit 3Sixty, has completed a record week, with seven events completed in just seven days.
In an intense seven-day period, the team delivered seven complex projects across the UK and Europe, from its base in Coventry, showcasing the company’s logistical competence and reinforcing its reputation for delivering as promised under significant pressure.
Between October 13th and October 20th, the Exhibit 3Sixty team was in high demand, working on a diverse range of events, including HiSense at Curry’s Peak, Quartz CIO CISO Visions CMO, Quartz CFO HR, ERA Portugal, New Scientist Live, NHS Confed RLDatix, Babystyle at the Nursery Fair.
The intensive schedule required a monumental logistics and build effort, the week involved four teams operating simultaneously on-site, the logistics fleet covering 4,200+ miles, 4,000+ square metres of carpet laid, 2,000+ square metres of graphics printed and installed, and 1,500+ square metres of shell scheme (both traditional and Octanorm) built in eight days.
At the week's peak, the operations team coordinated four major projects simultaneously: the build for two Quartz events, NHS Confed build, the ERA Portugal build, and the breakdown of the New Scientist Live exhibition.
“October was a busy month, and that one week was an exercise in co-ordination, and it’s all down to the incredible planning and hard work of our entire team,” said Andy Pearce, co-founder of Exhibit 3Sixty. “We’ve built our reputation on just getting the job done without fuss, and those seven days were the ultimate example of that. We don't over-promise; we just deliver.”
Alan Craner, co-founder of Exhibit 3Sixty, added, “At one point, we had four separate crews on-site in different locations, including one team in Portugal. The co-ordination required from our project managers, warehouse team, and on-site crews was immense. We’re exceptionally proud, and we can confirm that while an estimated 50 coffees were needed on Monday morning alone, absolutely zero rounds of golf were played.”
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Event industry PR agency strengthens social media team
Event industry pr and social media agency, Vividink, has strengthened its social media team with the appointment of Jenna Crutchley to the role of social media manager.
The appointment follows an increase in demand from Vividink’s clients seeking to boost their social media presence and adopt a more strategic approach to how social media is used in marketing.
Bethany Smith, Vividink’s head of social media, explains, “Welcoming Jenna to the team reflects our growth and changes in the marketing world, which we’re excited to explore with her. So far, she’s shown an eagerness to learn and a natural instinct for creative thinking; both will take her far in her career.”
In her role, Crutchley will assist with planning and monitoring campaigns, interpreting data and creating actionable insights for clients.
Jenna Crutchley reflected on her new role, explaining, “I'm thrilled to be part of the team and learn all things social media, with help from Bethany and the in-depth course I'll be taking. I'm sure I'll pick things up quickly. I am very excited to attend my first event (Event Tech Live) this November and meet people in the industry.”
Vividink has been modelling its social media service development on the best practices of major accounts that utilise social media not only for outbound messaging but deeper engagement and moving into community management.
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Evolution Dome launches innovative glazed wall system
Evolution Dome, specialist in temporary inflatable event structures, today announced the launch of an innovative glass wall system. This new optional feature allows event organisers to flood the contemporary structures with natural light and seamlessly integrate outdoor scenery, creating a premium event experience.
The transparent end wall was recently trialled with great success at a corporate event for a major UK utility company. The new system is designed to enhance the versatility of the 20m Cube, a structure already known for its clear-span interior, superb acoustics, and rapid installation time. By replacing a fabric wall with a solid, clear-glazed alternative, Evolution Dome now offers clients the ability to create stunning backdrops, frame picturesque views, or connect indoor activities with an outdoor environment without compromising on comfort or shelter.
The client from the first launch event provided overwhelmingly positive feedback, stating, "It was absolutely amazing. The feedback we got was incredible. Everyone thought the structure was amazing. The clear wall we added was fantastic, a great addition; I'm glad we managed that. It couldn’t have gone better."
This successful debut confirms the feature is now ready for the wider market, offering a sophisticated solution for product launches, corporate hospitality, conferences, and high-end private events.
"Innovation is driven by our clients' ambitions, and we are constantly asked for ways to create more unique and memorable event environments," said Ash Austin, director at Evolution Dome. "The glazed wall system is a direct response to that demand. It offers the best of both worlds: the structural integrity, acoustic performance, and speed of our inflatable structures, combined with the aesthetic elegance and open feel of a glass wall. The feedback from our initial launch partner was phenomenal, and we are thrilled to now offer this to all our clients."
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Soundshape launches plug-and-play AI system to solve live event accessibility and translation challenges
A new plug-and-play solution, Soundshape 1 Pro, launches today, providing event organisers and AV professionals with a powerful and cost-effective tool for delivering real-time captioning and multilingual translation at scale.
Developed by Speaksee, Soundshape is designed to make accessibility the standard for any venue or event hosting large groups. The AI-powered system seamlessly integrates with existing AV setups to provide live subtitles with over 95% accuracy and a latency of less than one second. The technology is already being used by major UK event organisers and venues, including the London Marathon, Glasgow Caledonian University, and Westminster Chapel.
As the events industry faces increasing demand for inclusive experiences, Soundshape 1 Pro offers a simple yet robust solution. The system is engineered for rapid deployment, connecting to any existing AV system with just three cables (audio, power, and internet), eliminating the need for specialist IT support during setup.
Once live, attendees can simply scan a QR code with their own smartphone to receive a direct feed of the captions. Key features for the events and AV industry include:
Real-time translation: The system can translate speech into over 100 languages, allowing attendees to select their preferred language on their device. This makes it an essential tool for international conferences and diverse audiences.
High accuracy in complex environments: The technology is designed to handle various regional accents and clearly distinguishes between multiple speakers in panel discussions by using colour-coding.
Flexible display options: Organisers can offer captions directly to attendees' personal devices via a QR code, or project the subtitles onto main presentation screens for universal visibility.
Significant cost savings: Soundshape 1 Pro is up to ten times cheaper than hiring human interpreters and up to seven times more affordable than other translation software solutions, offering a scalable and budget-friendly alternative.
“Many organisations still don’t have a solution to truly include deaf people, those who are hard of hearing, and non-native speakers, and the technology that is used often comes with delays and errors," says Jari Hazelebach, founder of Speaksee and Soundshape. "At Speaksee, it is our mission to make inclusion the standard in every place where large groups of people come together. With Soundshape 1 Pro, we are a big step closer to reaching that goal.”
The system is fully GDPR-compliant and ISO 27001-certified, with all data processed on European servers and automatically deleted after each event, ensuring it meets the highest security standards required for corporate and public sector events.
Early adopters include major European venues and corporations. Marc van Kaam, General Director of Luxor Theater Rotterdam, commented: “With Soundshape 1 Pro, we now have a tool that allows deaf and hard-of-hearing visitors to fully experience selected programs. In this way, we hope to make a valuable contribution to the accessibility of our theater.”
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Melton Mowbray Town Estate delivers successful Melton Ska Fest launch
The UK’s Ska and Reggae scene has a new major event after the inaugural Melton Ska Fest, drawing universal praise from fans, bands, and scene stalwarts. Organised by the Melton Mowbray Town Estate on Saturday, 26th July, the festival attracted over 1,800 dedicated fans for a 10-hour celebration of rhythm and unity.
The event, which followed the successful PopFest, cemented the Leicestershire town's place on the national music map. The lineup delivered non-stop energy, featuring performances from The Dualer International, Skabratts, Tann-i Browne, Stereotype, Skankings, the AC30’s, and a triumphant finale set from Madness tribute band, Gladness.
The authentic vibe was boosted by the presence of Bootboy Radio DJs, who curated sounds in the beer marquee, and partners including The 2-Tone Village, a solo show from One Man Two Tone, and Raw Menswear, ensuring the event was deeply rooted in the culture.
The response from the Ska community has been immense. Dave Woody Wood, an attendee, called the day "Stunning," adding, "You all need to be extremely proud. Roll on 2026." Paul Matts praised the artists, saying, "Fantastic performance from Tann-i and everyone on the bill. A BRILLIANT day."
Dean Rees, CEO of the organising Town Estate, said, "The atmosphere was truly amazing! Thank you to all the Ska community members who attended and supported our event. We knew we had a great lineup, but the response from fans who travelled from far and wide was incredible. We feel truly blessed that you made the first event so special."
While the event has been hailed as a resounding success, organisers are committed to improvement. Acknowledging fan feedback, plans are already underway to expand toilet and catering facilities for the 2026 edition, ensuring the festival experience continues to evolve. With a passionate crowd and a dedicated team, Melton Ska Fest is poised to become an essential annual event on the UK Ska calendar.
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Evolution Dome centre stage at St Ives Carnival and music festival
Evolution Dome once again played a central role in the St Ives Carnival and music festival, 12–13 July, providing the striking inflatable stage structure that hosted two days of live performances, entertainment, and community celebration.
Now in its 9 year supporting the event, Evolution Dome supplied its ESP-2400 inflatable structure, which formed the main stage hub. The dome housed a packed programme including local bands and West End talent, all set within a welcoming, professional environment.
Known for its eye-catching design and safety features, the ESP-2400 proved an ideal solution for the community-run event, offering a fast installation without compromising on impact or performance quality.
Ash Austin, managing director at Evolution Dome, said: “It’s always a pleasure to support the St Ives Carnival. This year’s event had a fantastic energy and it was great to work with the new committee. Our inflatable domes are a perfect fit for festivals like this – quick to install and visually distinctive. We’re proud to play a part in bringing people together through live events.”
The inflatable dome’s presence underscored Evolution Dome’s reputation for delivering reliable, flexible infrastructure to festivals and outdoor events across the UK.
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Evolution Dome wins the race against time for LEGO F1 activation at Battersea Power Station
Evolution Dome’s rapid deployment of its signature inflatable structures helped bring LEGO’s high-speed ‘Build the Thrill’ event to life at Battersea Power Station this weekend, with just three hours available for build and de-rig on either side of the event.
In support of the British Grand Prix, LEGO transformed the iconic London landmark with family-friendly Formula 1 activities, including a life-sized McLaren F1 car built entirely from LEGO bricks, reaction time challenges, and a giant outdoor screen showing the race live.
To create branded, flexible event spaces outside the power station, Evolution Dome supplied and installed seven 6m x 6m X Pods and one 15m x 6m Air Roof. The X Pods featured custom-printed walls, providing an eye-catching backdrop for LEGO’s brand activation and the perfect shelter for interactive build stations and photo opportunities.
The inflatable structures were specified for their speed of installation and adaptability. With just a three-hour window for setup and pack-down, Evolution Dome’s team delivered a smooth turnaround, ensuring the pop-up event space was live on time and cleared promptly afterwards.
“The flexibility of our pods and Air Roof makes them ideal for brand activations like this,” said Ash Austin, MD of Evolution Dome. “With detachable, fully printable walls, we gave LEGO a high-impact, branded footprint without the need for heavy structures or long installation schedules.”
The event was free to attend and drew large crowds of families, LEGO fans, and Formula 1 enthusiasts eager to get up close to the life-sized LEGO McLaren racer and other themed attractions.
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Event Footprints announces latest webinar: Beyond numbers – unveiling the true impact of events
Event Footprints has announced the third webinar in its free-to-attend Best Foot Forward series, bringing together event professionals and analysts to explore practical strategies for event measurement that move beyond attendance figures and engagement metrics.
‘Beyond Numbers: Unveiling the True Impact of Events’ takes place on Thursday, 3rd July at 4pm BST / 11am EDT / 8am PDT.
Designed for event planners, marketers and experience designers, the session will offer a grounded and honest look at the challenges of measurement, the value of choosing the right metrics, and how to turn insights into evidence that supports business goals.
The panel includes Conrad Mills, principal analyst at Forrester. Mills has worked in B2B technology marketing for over 20 years at a mix of large enterprises and smaller organisations. He’s worked across various marketing disciplines, including strategy, branding, content, digital, and PR, with his core expertise in demand generation.
Mills will be joined by Rob Curtis, founder of Event Footprints. Curtis has worked across the events and marketing landscape, helping brands turn audience insight into measurable ROI.
The session will be hosted by the founder of Event Tech World, Vanessa Lovatt. Lovatt advocates for smarter event design and formerly led on content strategy at Glisser and has extensive in-house experience in membership and digital engagement.
The webinar will cover aligning event objectives with wider commercial goals, offering practical guidance on simplifying data collection and focusing on metrics that genuinely matter. It will also explore techniques for demonstrating value to stakeholders clearly and compellingly, highlight common measurement pitfalls to avoid, and introduce proven frameworks that can be applied across live, hybrid and digital event formats.
Curtis commented, “The Best Foot Forward series is receiving strong feedback from attendees across the industry. Past sessions have been praised for "cutting through the noise" and delivering "practical and insightful content that actually helps us do our jobs better"
“We are thrilled that attendees have found the content valuable and have been able to discern real value from the sessions,” added Curtis.
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Outernet London launches groundbreaking real-time visitor analytics system
Outernet London, the innovative media and entertainment district located at the intersection of Tottenham Court Road and Charing Cross, has launched a pioneering audience measurement platform, PIAMS (Public Immersive Audience Measurement System), developed in collaboration with Virgin Media O2’s O2 Motion platform and spatial analytics leader Meshh.
The collaboration represents a significant step forward in measuring audience behaviour in real-world environments. For event organisers, venue and brand managers and experiential marketers, the ability to quantify the impact of content, footfall, and dwell time in real-time is an industry first and a game-changer for those responsible for proving the return on investment of live experiences.
PIAMS combines anonymised mobile data from O2 Motion and real-time spatial analytics from Meshh. With data captured every five minutes via strategically placed sensors throughout Outernet’s spaces, the system delivers the most detailed and responsive behavioural dataset available in any public-facing entertainment environment.
Through its high-frequency measurement capabilities, the system tracks footfall and movement across multiple zones, captures arrival and visit dwell times at five-minute intervals, identifies engagement patterns in response to specific content or times of day, and distinguishes between transient passers-by and audiences demonstrating deeper levels of interaction.
The data is then aligned with live screen content schedules, enabling Outernet and its brand partners to validate exactly what audiences saw, how long they engaged, and where they lingered, providing granular, campaign-specific metrics at a level previously unavailable.
“We are incredibly proud to launch PIAMS. It’s a major leap forward in understanding and quantifying public engagement with media in physical spaces,” said Dan Patton, Director of Digital Publishing and Operations at Outernet.
“By bringing together cutting-edge technology from Virgin Media O2 and Meshh, we’ve created a system that tells a powerful story about how audiences move, dwell, and interact with content in real-time. For our clients, that means smarter campaigns, clearer ROI, and insight at a level the industry has never seen.”
Since its deployment, PIAMS has delivered a suite of actionable insights that enable Outernet to optimise content strategy by targeting verified peak traffic and engagement periods, enhance ROI reporting with validated audience reach and dwell time data, improve operational decisions around visitor flow, staffing and logistics, and support long-term strategic planning by replacing assumptions with robust, real-time behavioural evidence.
“The results from this partnership are genuinely groundbreaking,” said Caroline McGuckian, CEO of Meshh. “This is the culmination of nine months of research, planning, testing and validation. The data generated is extremely robust because it is measured in real-time.”
For an industry still reliant on estimated impressions and footfall projections, PIAMS offers clarity, precision, and performance intelligence that reshapes what’s possible in live environments, from concerts and brand activations to exhibitions and retail installations.
Andrew Gillham, O2 Motion Business Development Director at Virgin Media O2 Business, said: “Outernet’s new audience measurement system showcases the strength of anonymised and aggregated real-time data when applied in digital advertising. With O2 Motion’s Real Time Location Insights data combined with Meshh sensor data in this way, the platform will provide useful audience insights for this unique location.”
With more than 80 million annual visitors passing through the wider Outernet district, this capability doesn’t just measure success; it unlocks new potential for data-led storytelling, commercial strategy, and customer experience design.
Emily Alcorn, Chief Effectiveness Officer UK, Talon said “Outernet have taken a comprehensive approach to their PIAMS, leveraging spatial sensors and mobile data to accurately measure the audience engagement of their inventory. This is no small feat to combine technology and methodology at this level…. very impressive.”
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