Kru Live launches Social KRU
Kru Live, the globally recognised and award-winning live engagement agency, has launched Social KRU, a new offer bringing together brand experience, retail, creators and social commerce.
Social KRU has been developed from Kru Live’s experience of seeing first-hand how the lines between brand ambassador, retail specialist, creator and salesperson are increasingly overlapping.
“The idea actually started years ago when one of our clients kept requesting the same brilliant member of our in-store KRU by name,” said Sarah-Jane Benham, CEO of Kru Live Global. “They knew the product inside out, could sell, and happened to have around 100,000 social followers. They were also creating content about their day, the products they were demonstrating and the brand they were representing. It made us realise something: your best creator might already be standing on the shop floor.”
Kru Live subsequently audited its wider Kru community and discovered a network of nano and micro creators already representing brands in the real world. Since then, the agency has been testing and developing the model through creator campaigns, talent partnerships and live social selling.
Social KRU brings that experience together for the first time in one connected offer, spanning four areas:
Social KRU Talent: Access to creators from within Kru Live’s existing KRU community, from nano and micro talent through to more traditional influencer partnerships.
SellSocially: A digital training and measurement platform that helps clients’ existing teams and fans create better content, build confidence and become effective brand creators.
KRU Studios: Dedicated spaces for creating social-first content, product demonstrations, creator sessions and live commerce.
Live Selling: From TikTok Lives to live selling from store, Social KRU combines talent, product knowledge and production to turn content into commerce.
Clients can use individual elements of Social KRU or bring them together as a connected programme spanning physical brand experience, creator content and social commerce.
The offer is supported by SellSocially, a training, gamification and performance platform developed by CYPHR, the digital experience and product studio within Brand Partnership Group. The technology enables brands to train, activate and reward their communities, while managing content, missions and measurement at scale.
Rob Bennett, CEO and Co-founder of CYPHR said: “SellSocially has been designed to work seamlessly with Social KRU, providing the technology that helps brands train, activate and reward their people at scale. It turns product knowledge and genuine enthusiasm into effective social content, while giving brands the tools to manage missions, measure performance and connect advocacy directly to commerce.”
Benham added: “Brands are already investing in brilliant people who understand their products, know how to engage customers and have the confidence to represent them face-to-face. Social KRU gives them the tools and opportunity to take that influence beyond the shift and beyond the physical footprint. Helping drive sales and community long after the doors close.”
Social KRU builds on Kru Live’s established expertise in live engagement, retail and brand experience while reflecting the growing convergence of physical and digital customer journeys.
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Crunchyroll brings immersive Ani-May fan experience to Outernet London with Kru Live
Crunchyroll, the ultimate home for anime worldwide and home to one of the world’s largest dedicated anime libraries, partnered with Outernet London and Kru Live to deliver a free immersive fan experience as part of Ani-May, its month-long global celebration of anime.
Produced by Kru Live, with partners Outernet, The Multiple Agency, Evolve OOH, and Omnicom, the activation ran from Friday 22 May to Sunday 24 May at Outernet’s Now Trending space on Charing Cross Road. Outernet’s in-house studio team created the large-scale screen content for the experience.
Fans got to step inside the worlds of Blue Lock, My Hero Academia, and Solo Leveling through interactive games, and got to take home Crunchyroll goodies and prizes.
Visitors took part in a two-player motion game on the big screen, competing for the high score, with top scores displayed on a live leaderboard. They also had the opportunity to create personalised anime-style playing cards at a themed photobooth, try their luck on a claw grabber machine to win pin badges, and receive tote bags filled with Crunchyroll branded goodies.
SJ Benham, CEO, Kru Live, said: “Crunchyroll created a brilliant opportunity for fans to get closer to the anime worlds they love. Outernet was the perfect setting for an experience of this scale, combining high-impact screens, interactivity, and a real sense of cultural energy. We’re proud to have played our part in producing an activation that brought Ani-May to life in such a memorable and accessible way.”
To kick off the event, The Multiple Agency organised a private session attended by national, consumer, and anime-enthusiast press, as well as creators specialising in anime and events content.
As part of Crunchyroll’s Ani-May, the partnership brought long-time fans and curious new-comers together to celebrate and learn about the cultural tour-de-force that is anime in a unique experience in one of London’s most culturally visible spaces.
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Elevate launches record-breaking 2026 programme at White Rabbit Studios as global community grows
Elevate, the world’s largest peer-led mentoring and personal development programme for the events industry, hosted its annual kick-off event in London on 22 April to launch its 2026 programme. Since it was founded, the free-to-join programme has supported over 3,000 individuals across the sector.
Held at White Rabbit Studios in Shoreditch, the event welcomed over 300 guests for the start of Elevate’s biggest cohort yet. A record-breaking 954 participants have been matched, representing 367 different businesses. Elevate’s mentors bring more than 5,404 years of industry experience, with applicants from 18 countries, including new hubs in Australia and the USA.
The evening also celebrated Elevate NewGen, the programme’s youth-focused initiative supporting emerging underrepresented talent through mentoring, industry connections, skills development and real-world experience.
Elevate also introduced its 2026 programme partners, led by headline partners Amplify, Seed, and Wonder, alongside global partners Cvent, Identity, First, Illusion, Inconf, Powwow, PSP and The Production Department. They are joined by Asembl Group, CastleBell, Curious Nation, Jimmy Garcia Catering, Event Decision, Hel’s, We Are Collider, Seen Presents, 2LK, TRO, Live Union and The Training Department, alongside White Rabbit Studios as venue partner, Special Sauce Training as training partner and TIMES x10 and Nic Neal as people and culture partners. Together, they support Elevate’s mission to transform lives, careers and the industry for the better.
Max Fellows commented: “When we launched Elevate in 2015, we could never have imagined the community it would become. We are incredibly grateful to every mentor who gives their time so generously and to our partners for their continued belief in what we do.”
Melissa Noakes added: “A huge thank you to everyone who joined us at White Rabbit Studios for our 2026 kick-off and to all those who continue to make Elevate so impactful. We can’t wait to see the mentoring journeys that unfold this year.”
Peter Kerwood said: “Every year, Elevate reminds us just how much talent, generosity and goodwill exists across our industry. This year’s kick-off brought that to life in the most powerful way, with a room full of people ready to connect, support each other.”
Elevate remains committed to shaping the future of the events industry, one mentoring relationship at a time.
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Strata named as supplier on Crown Commercial Service’s Media and Creative Services framework
Strata, part of The Strata Group, has been named as a supplier on Crown Commercial Service’s (CCS) RM6364 Media and Creative Services framework, Lot 6 (Events). The appointment recognises Strata as a valued international delivery partner for UK Government departments and public sector organisations.
Being named on Lot 6 - Events means central Government bodies and wider public sector organisations can procure Strata for the delivery of major, complex and high-profile events. It reflects Strata’s proven ability to operate at an international scale, combining specialist Group expertise with robust governance and operational control.
Cole Mulkerrins, CEO of Strata, said: “Being named on CCS’s RM6364 framework is a significant milestone for Strata. It reflects the strength of our people, our operational rigour and our ability to deliver complex programmes with confidence and care. The framework creates a clear route to new opportunities across central Government and the wider public sector, and we look forward to supporting programmes that truly matter”
Government and public sector delivery is a core pillar of Strata’s business. The agency continues to invest in senior leadership and specialist capability to support complex, high-profile public sector delivery at national and international scale.
Megan Mulholland leads Strata’s Government and public sector activity, working alongside senior leadership to drive growth, shape strategy and oversee delivery across a wide portfolio of public sector programmes. With more than a decade of experience delivering large-scale public engagement and infrastructure-related events, Megan has led programmes across transport, regeneration and public policy for a range of Government departments and public bodies, directing multidisciplinary teams and complex stakeholder environments.
She added, “This appointment is a testimony to the way we approach public sector delivery at Strata. What’s most exciting is the breadth of opportunities this creates and the chance to keep growing our capability, our network and our impact on an international scale.”
Being named on the framework builds on Strata’s and the wider team’s long-established track record of delivering Government and public sector programmes and sits alongside a growing portfolio of public sector frameworks. This appointment builds on experience that is deeply embedded in the business and strengthens Strata’s ability to support Government clients through long-term, high-impact partnerships.
This growing portfolio demonstrates Strata’s continued commitment to strategic growth through trusted, long-term public sector partnerships, supported by highly experienced teams who are motivated by the opportunity to deliver programmes of national importance and lasting positive impact.
CCS supports the public sector to achieve maximum commercial value when procuring common goods and services. In 2024/25, CCS helped the public sector to achieve commercial benefits equal to £5.3 billion – supporting world-class public services that offer best value for taxpayers.
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Elevate launches its mentoring programme in the USA and Australia backed by Amplify, Seed and Wonder
Elevate, the world’s largest free mentoring programme and personal development community for professionals in the events industry, has launched its first international hubs in Australia and the USA. Founded in London 10 years ago, Elevate is run by industry leaders Melissa Noakes, Max Fellows, and Peter Kerwood and has supported more than 2,500 event professionals to date.
The expansion has been supported by award-winning global brand experience agency Amplify and its sibling agencies Seed and Wonder. As Elevate’s Global Headline Partners for 2026, the agencies will help bring the mentoring programme to these new destinations, driven by their commitment to connect with, enable and champion talent from all walks of life.
Amplify Founder and Global CEO Jonathan Emmins and Wonder Partner Dan Keene have supported Elevate since 2015 and sit on its advisory board. With roots in the UK and offices in Sydney, Los Angeles, and New York, their teams are contributing time, relationships, and experience to help make the expansion a success.
Last week, Elevate launched its New York hub, led by Elevate mentor Jim Seal-Driver, Project Director at 160over90. Elevate has already launched its Sydney hub, spearheaded by Elevate mentor Chloe Woodhouse, Director of Growth at Curious Nation. Jess McCarthy, Partner at Amplify US in New York, and Gareth Davies, Amplify APAC Managing Director and Executive Producer in Sydney will be supporting as the hubs grow.
Elevate founders Max Fellows and Mel Noakes said: “Elevate has always been about opening doors through connection, confidence, and practical support. We’re excited to take that mission global with the support of Amplify, Seed, and Wonder, as we launch in the USA and Australia. Through mentoring, training, and peer support, we help people at every stage of their career build skills and confidence, from emerging talent to CEOs and founders, united by a commitment to learning, sharing, and support.”
Amplify Founder and Global CEO Jonathan Emmins added: “I’ve been lucky, at the times in my career when I needed it most, that others with more experience have been generous with their time and energy, whether that was guidance, self-belief, or confidence. It’s something that makes me proud to be in the industry we’re in. I’ve had a front-row seat for the past 10 years as Elevate has grown. All of us at Amplify, Seed and Wonder, both personally and as agencies, are excited to welcome and support Elevate’s establishment in the US and Australia.”
Elevate is inviting anyone passionate about shaping the future of the events industry to apply as a mentee, mentor, or both. Applications can be made via the Elevate website: https://www.elevateme.co/apply-here and will close mid-February.
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Strata acquires Wonderland Agency to expand creative experiential offering and sector reach
Image: Simon Hambley, Group CEO of Strata with Lora Lutostanska-Enthoven, Founder of Wonderland Agency
Strata, the award-winning brand experience agency group, has acquired Wonderland, a female-led, London-based experiential event production agency delivering creative events and experiences for global brands.
Founded in 2008 by Lora Lutostanska-Enthoven, Wonderland has become a trusted partner for brands such as Amazon, Red Bull, SHEIN, Microsoft, TikTok, Vinted, L’Oréal, and HubSpot. In the last two years, the agency has delivered hundreds of events across Europe, the US, and APAC, bringing deep expertise in tech, beauty, finance, fashion, media, and FMCG.
Wonderland is a creative events agency that designs immersive experiences that elevate brand identity. Working across live, narrative, and execution, they translate strategy into culturally relevant moments, delivered with precision, scal,e and creative control. Operating globally, Wonderland has led complex, high-impact productions that unite visionary creative thinking with rigorous delivery. From immersive brand moments to large-scale international activations, their work is defined by originality, clarity, and cultural intelligence, creating disruptive experiences that inspire and endure.
The acquisition adds further creative firepower and experiential design expertise to Strata, opening up new sector opportunities and high-level briefs. It increases capacity across the group and supports Strata’s strategy to diversify its sector mix and reduce risk by broadening its client portfolio.
Founded by Lora Lutostanska Enthoven, Wonderland is guided by an overarching strategic and creative vision that continues to shape the agency today. The agency is led by Managing Director Luisa Caro, supported closely by Executive Director of Creative Events Susanne Lumb. Together with a multidisciplinary team of producers, designers, and creatives, they have built a culture where ideas and craft lead every project. Wonderland is built by people who understand culture, shaping ideas into experiences that hold attention and leave a mark.
Simon Hambley, Group CEO of Strata, said:
“Wonderland is a business we have admired for some time. Luisa, Susanne, and the team have built a female-led agency that combines creative bravery and design craft with commercial focus, proven on some of the most exciting brands in tech, fashion, beauty, and FMCG. Bringing Wonderland into the Strata Group deepens our creative offer, gives clients access to a bigger, more diverse team and broadens the sectors we can support. By bringing Wonderland into the Strata family, we’re backing an entrepreneurial, creatively led team and giving them the additional support and capabilities that come with being part of a wider group, enabling them to grow their reach and strengthen their position in the market.”
Lora Lutostanska-Enthoven, founder and outgoing owner of Wonderland, said:
“I built Wonderland outside the noise, not to chase relevance, but to shape it. It’s always been about instinct, ideas, and being disruptive. Building something that lasts means building the right team around you: talented, creative people with taste, judgement, and the confidence to challenge, and trusting them to carry the work forward as it grows. Time in this industry teaches you what adds value and what quietly takes it away. Growth only matters when it sharpens the work and protects the people; anything else is just expansion without intent. This next chapter is about focus. In Strata, we’ve found a partner that understands experiential and will protect the culture and the craft as we grow. Wonderland moves forward intact. The work stays dynamic. The culture holds. And the standard is non-negotiable, because that’s how you build something that outlives you.”
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On Event Production Co opens scenic fabrication facility to boost capacity and client experience
On Event Production Co, the Castle Donington-based production and scenic fabrication specialist, has opened a new purpose-built scenic fabrication facility following significant investment in its Midlands operation. The new hub increases capacity, enhances quality control and enables the team to support a growing portfolio of exhibition, experiential, automotive, pharmaceutical and technology projects for agencies and brands across the UK.
On Event Production Co opened its scenic department in 2014 in response to growing demand for a single touchpoint that brought scenic build and technical production together with full control over quality, timelines and cost. The successful delivery of event sets and scenery, exhibitions and brand activations has driven continued growth in both space and resources, creating the need to move from the current shared warehouse into dedicated, purpose-designed facilities.
Two neighbouring units on the same industrial estate have now been stripped out and transformed into a dedicated scenic fabrication hub. The new facility includes extensive build space for large-scale projects, supported by purpose-built processes, digital technology for project tracking and dedicated facilities such as CNC machining and a spray booth. Offices, a meeting room and welfare areas complete the space, creating a modern, self-contained home for the scenic team.
The additional space allows On Event Production Co to deliver pre-event builds for full exhibition stands and larger experiential environments in-house, giving clients the opportunity to walk through, test and sign off projects before they go on site. The layout is designed to improve efficiency, strengthen cost management and maintain tighter control over quality, health and safety and finishing standards, while supporting rapid turnaround requirements.
The expansion follows sustained growth across exhibition, experiential and roadshow programmes delivered for agency and brand partners. Recent work includes designing and building touring roadshow assets for a global technology brand, enabling product experts to bring new handset features to life in call centres and retail environments across the UK.
Adam Dewhurst, Managing Director of On Event Production Co, said: “We have grown from a corner of a shared warehouse into a fully fledged scenic fabrication department, and this new facility is the next step in that journey. Demand from our agency partners and direct clients has been rising year on year, and we reached the point where we needed a space designed around how we actually build.
“The new hub gives us the ability to work smarter and at greater scale. We can deliver full pre-event builds, welcome clients in to fine-tune the creative and technical details, and keep multiple projects progressing without compromise. The combination of expanded space, purpose-built processes and digital project tracking means we can respond faster, manage costs more effectively and elevate quality across every stage of production.”
Being based in the Midlands, close to major road networks and the NEC, puts On Event Production Co in an ideal position to support brands and agencies nationwide who need a dependable scenic partner with the capacity to deliver ambitious work.
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Strata Group appoints Michael Wyrley-Birch as president and group managing director
Photo: Michael Wyrley-Birch & Simon Hambley, group CEO of Strata
Strata, the award-winning brand experience agency group, has appointed Michael Wyrley-Birch as president and group managing director, Growth and Strategy, a newly created role designed to accelerate the group’s next phase of growth.
Wyrley-Birch, former CEO of Omnicom agencies TRO Group and Story House in Los Angeles, will join the Strata Group leadership team and take responsibility for shaping and embedding the group’s market proposition, growth strategy and client-facing culture. He will act as the mission holder for Strata’s go-to-market approach, ensuring it is clear and relevant to meet client needs across all brands in the group.
A strategic leader with a track record in building profitable businesses across multiple markets, Wyrley-Birch believes in the power of people, collaboration and innovation to unlock an organisation’s full potential. At TRO, he was instrumental in establishing the agency as a leading independent experience business in the UK before its sale to Omnicom Group. He then spent ten years scaling the business under Omnicom ownership, leading TRO’s evolution into a truly global business.
His experience within a large agency network, building successful collaborative teams, integrating businesses and growing clients internationally, along with deep sector expertise including automotive, will be a key asset as Strata continues to scale. He also brings significant experience helping organisations navigate change, from mergers and international expansion to service transformation and the adoption of AI.
In his new role, Wyrley-Birch will operate as a peer to Group CEO, Simon Hambley, and COO, Phil Staines. He will focus on the external-facing, growth-driving agenda, complementing Staines’ focus on strategy execution and operational delivery.
Michael Wyrley-Birch said: “I’ve followed Strata’s momentum closely and have been consistently impressed by the ambition of the Group and the calibre of its people. With clients demanding greater agility and sharper strategic thinking, Strata’s integrated capabilities enable us to create more impactful solutions. At a time of rapid change for brands, I’m excited to help deliver innovative and relevant solutions alongside Simon and the wider team.”
Simon Hambley, Group CEO of Strata, said: “I’m delighted to welcome Michael to the Strata Group leadership team. His record in scaling and integrating agencies globally speaks for itself, and his belief in the power of people, collaboration and innovation fits perfectly with our culture. Michael’s ability to build clear propositions, unite teams and help clients navigate complex change is exactly what we need for our next phase of growth, keeping our go-to-market strategy sharp and our client experience forward-thinking and commercial.”
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Elevate North launches with inaugural event at Co-op Live in Manchester
Elevate, the world’s largest free personal development community for professionals at every level of the events industry, brought its mentoring community to Manchester last night (Wednesday 26th November) for the first ever Elevate North meet up at Co-op Live.
80 guests from agencies, venues and brands across the region came together in Co-op Live’s Hideaway event space for an evening of networking, learning and conversation.
The new Elevate North initiative is being led by a team of Elevate ambassadors based in Manchester and Liverpool: Becci Thomson from Co-op Live, Mike Linford from the Asembl Group, Joe Charlton from Planit, Keeley Rogers from Nexus and Lauren Mucklow from What She Said. Together they will curate a programme of quarterly meet ups designed to connect and support event professionals across the region.
Guests heard from keynote speaker Louisa O’Connor, founder and managing director of award-winning brand experience agency Seen Presents. In a talk exploring the power of brand experience and what best in class really looks like, Louisa, who hails from Halifax, shared practical insights on creativity, measurement and building experiences that genuinely move people.
Peter Kerwood, who helps lead Elevate in London with Max Fellows and Mel Noakes said:
“We are excited to launch Elevate North, a quarterly meet up in Manchester for our mentoring community and industry peers across the region. Manchester’s central location makes it the perfect place to come together. We have long planned to take Elevate outside London and we are delighted to get started.”
Becci Thomson, chief commercial officer at Co-op Live and experienced Elevate mentor, added:
“I am proud that Co-op Live is hosting all Elevate North events here in Manchester. For ten years Elevate has been transforming lives and careers in the events industry and we are so excited to be part of its next chapter in the North. It is free, it is for anyone working in events at any level and it is all about changing the industry for the better.”
To find out more, visit: https://www.elevateme.co/north
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Elevate marks 10th anniversary and opens registrations for 2026
Elevate, the world’s largest free personal development community for professionals at every level of the events industry, marked its 10th anniversary on Friday, 7 November, with a party at Protein Studios. Mentors and mentees, old and new, came together to celebrate a decade of impact.
Led by industry change-makers Melissa Noakes, Max Fellows, and Peter Kerwood, Elevate is free to join and has been designed with one goal in mind: to inspire, inform, and empower people across the sector.
Through mentoring, training and peer support, Elevate helps people at every stage of their career build skills, confidence and new opportunities, bringing together a community that spans the industry from emerging talent to CEOs and founders, as well as creative directors, venue and client managers, brand experience directors, event managers, freelancers and strategists – all united by a commitment to learning, sharing and support.
Elevate co-founder Melissa Noakes reflected: “Since launching in 2015, Elevate has supported hundreds of people, delivered thousands of hours of mentoring support, and built a global network of event talent from across the industry. Over the last decade, we have seen mentees step into leadership roles, mentors give back to the next generation, new ventures launched, connections made, and an industry come together to lift each other up.”
Co-founder Max Fellows added, “Ten years ago, Elevate began with a simple belief that the events industry is stronger when we support each other. As we mark this ten-year milestone, we are proud of what we have achieved and grateful to all the people and businesses that power Elevate. We have so many exciting things planned for 2026. Registrations have only just opened, and the response has already been phenomenal. Here’s to the next ten years.”
Elevate invites anyone passionate about shaping the future of the events industry to apply as a mentee, mentor, or both by February 2026. All applications can be made via the Elevate website: www.elevateme.co.
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Kru Live appointed preferred brand experience staffing partner for Outernet
Kru Live, the globally recognised live engagement agency, has been appointed preferred staffing partner for Outernet, the No.1 most visited cultural destination in the UK. Kru Live brand ambassadors will support brand activations across the iconic entertainment district in the heart of central London.
“We are delighted to be appointed Outernet’s brand experience staffing partner for the next three years. Outernet is more than a venue; it’s a place where people feel present, something which is increasingly precious in today’s fast-moving world. Together we will bring brands and audiences closer than ever,” said SJ Benham, CEO, Kru Live.
Outernet is proudly home to Europe’s largest and most advanced digital screens. The district seamlessly blends outdoor media with interactive, experiential marketing, enabling brand storytelling at epic scale. Through its unique LED screen canvas and 360-degree environment, Outernet offers storytelling formats that evolve the future of advertising and reach audiences on an unrivalled scale.
Rowena Maddock, Director, Events and Experiential at Outernet London, said: “We’re proud to announce Outernet’s partnership with Kru Live. Their exceptional staffing talent powers unforgettable experiences for our 80 million annual audience and world-class brand clients. Truly the best in the business.”
The three-year partnership will see Kru Live provide specialist brand experience teams to activate campaigns across Outernet’s experiential, digital out-of-home, and broadcast environments, ensuring seamless delivery and measurable impact for brand partners.
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Middle East move signals start of global expansion for Strata
Strata, the brand experience agency which is part of the Strata Group has begun its first steps towards international expansion with a strategic focus on the Middle East. Senior Account Manager Gabriella Duranti-Hey has relocated to the region on an extended assignment to explore business development opportunities, meet existing and prospective clients and assess the potential for establishing a long-term presence.
The move is part of a phased international growth strategy, placing a dedicated team member in-market to strengthen relationships with clients already operating in the region, particularly across pharma, medical aesthetics, luxury, automotive, technology and financial services.
“This is an exciting opportunity to grow our footprint in a region that holds huge potential,” said Gabriella. “Many of our clients have asked when we’ll have a presence here. Being on the ground enables us to explore what’s possible and where Strata can add value. It’s the first step in what could become a broader global expansion for the group.”
The initiative follows extensive desk research and a business plan developed in 2024. By embedding talent locally, Strata is taking a deliberate and informed approach to international growth, drawing on proven models of success within the sector.
Cole Mulkerins, CEO of Strata, commented, “This marks a pivotal moment for Strata. Expanding into the Middle East is not just about geography, it’s about deepening client relationships, unlocking new markets, and positioning ourselves for long-term, sustainable growth. It’s the first step in a wider international vision that will see our agencies explore new regions while maintaining the creativity and client service we’re known for.
Having a trusted team member on the ground gives us the insight and agility to grow organically in a way that aligns with our values and our ambition. It’s an exciting evolution for the business and a natural next step.”
The Middle East also provides a strategic launchpad for future growth across Asia Pacific, North America and Africa, aligning with the longer term ambitions of Strata and the wider Group.. Further updates on Strata’s international plans will be shared later this year.
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Jimmy Garcia Catering appoints Alana Buckley as new managing director
Leading events and venue caterer Jimmy Garcia Catering is thrilled to announce the appointment of Alana Buckley as the company’s new managing director from 6th October 2025. It marks an exciting new chapter as the business continues to grow its reputation as one of London’s most creative and well-respected catering brands.
Alana brings a wealth of experience, having held senior roles across some of the capital’s well-renowned event and venue organisations. Her impressive career includes rising through the ranks at KERB, where she played a pivotal role in the company’s growth, moving from Head of Events to Commercial Director, and eventually Managing Director. During her time at KERB, Alana was instrumental in securing and developing key partnerships.
After returning from maternity leave, Alana took on the role of Business Development Director, reaffirming her passion for strategic growth and partnership building. Her move to Jimmy Garcia Catering as Managing Director signals her strong desire to bring that experience and energy to a fast-growing, innovative events and venue caterer.
Prior to her time at KERB, Alana was Head of Events at Moving Venue, and has also held key roles at prestigious institutions including St. Paul’s Cathedral giving her a well-rounded understanding of both catering operations and venue partnerships. She also sat on the board for Unique Venues of London (UVL).
In parallel with Alana’s appointment, current Managing Director Richard Groves will move into the role of Chairman, where he will focus on business development and strategic partnerships. Richard has worked in the industry for over 30 years and played a key role in bringing Alana into the business so that he can concentrate fully on driving growth and long-term strategy.
Together, Alana and Richard will lead the team at Jimmy Garcia Catering, alongside Founder Jimmy Garcia, and Bertie Woodhead, Managing Director of the commercial arm of the business, Jimmy's Pop Up. This experienced and ambitious team is the driving force behind the company as it enters its next phase of growth, with goals including B Corp certification and a continued commitment to creativity, sustainability, and operational excellence in the events, venue catering and hospitality industry.
Jimmy Garcia, Founder, commented:
"We chose Alana because of her exceptional experience and strong industry connections. Richard and I have brought her into the business at an exciting and pivotal time for the company, and we’re confident that her leadership will help us continue to grow and innovate across new venues and client experiences. Her experience will be invaluable for both Jimmy Garcia Catering and Jimmy's Pop Up."
Alana joins Jimmy Garcia Catering at a time of continued momentum, with several partnerships and activations set to be announced later this year. Jimmy Garcia Catering continues its success, adding the V&A South Kensington, The Science Museum, and Two Temple Place to their accredited list of venues already this year.
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Strata delivers groundbreaking "Powered by Nature" installation for Peugeot at Saatchi Gallery
Peugeot presents Powered By Nature, an experience where nature and innovation come together. Drawing on Peugeot’s pioneering project of the same name, the world’s first photoshoot powered entirely by plants, soil, and water, this installation invites visitors to see the natural world through the eyes of bees.
Strata is proud to have conceptualised and delivered Powered by Nature: Allure Through a Bee’s Eyes at London’s Saatchi Gallery. This striking installation challenges visitors to see the world differently and reimagines how brand experience can connect innovation, sustainability and creativity.
Commissioned as part of Peugeot’s brand repositioning as a forward-thinking technology brand, the installation offers a bee’s-eye view of the natural world. Developed and installed by Strata, the experience blends science, art and biophilia in a journey that moves from human sight to ultraviolet vision, revealing the hidden signals bees use to navigate and survive.
At the heart of the experience is a bespoke dome installation, enhanced with UV-reactive planting, immersive soundscapes and a biophilic wall. These elements combine to evoke a rich sensory world alive with unseen patterns and pulsing energy. Also featured is imagery from the original Powered by Nature photoshoot by specialist photographer George Williams, which inspired the experience. Powered by 30 microbial fuel cells developed by Nova Innova, the shoot drew electricity from plants, water, soil and organic waste. A living light module captured energy from photosynthesising plants, storing it in rechargeable batteries.
Strata’s creative and production teams worked closely with Nova and photographer George Williams to bring this vision to life, drawing power from living plants, water and soil to illuminate the shoot. The installation was carefully adapted for the indoor gallery setting, maintaining a focus on sustainable design throughout. Also featured is work by contemporary artist Boo Saville, whose practice explores transformation and the natural cycles that connect all living systems.
“At the heart of the Peugeot brand is the concept of Allure. The partnership with the Saatchi Gallery and their Flowers season gave us the perfect opportunity to create an experience that shows the power of Allure within nature,” said Matt Cole, Executive Creative Director at Strata. “By shifting the perspective to a bee’s-eye view, we were able to tell a story about the natural world, technology and perception that feels both unexpected and completely in tune with Peugeot’s values.”
Zoe Peacock, Head of Brand Communications and Experience at Peugeot UK, said: “Powered by Nature is a first for Peugeot and a clear example of what strong collaboration can achieve. Strata understood our vision from the beginning, with the need to bring our Powered by Nature photo shoot of the E-5008 to life in a wider exhibition focused around sustainability and innovation. Strata delivered the exhibition in a creatively ambitious way, producing an immersive experience which is true to our values. It supports our position as a forward-thinking technology brand and captures the spirit of innovation that sits at the heart of Peugeot.”
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Elevate and Diversity Alliance launch survey to tackle representation gaps
Elevate NewGen, a talent development initiative from the team behind Elevate Mentoring, has partnered with Diversity Alliance to launch a landmark survey exploring diversity in the UK events sector. The survey focuses on race and socio-economic background, aiming to fill a critical data gap around lived experience in the workplace.
Designed for 18 to 25-year-olds from underrepresented backgrounds, the initiative reimagines a decade of mentoring success to support those at the very start of their careers. The survey can be completed by individuals or adopted by organisations looking to better understand their workforce. Its findings will provide a foundation for more inclusive recruitment, progression and retention strategies across the industry.
Gabby Austen Browne, Founder of Diversity Alliance, explained why the partnership matters:
“Growing up in a single-parent family on a council estate, being the first in my family to attend university, and entering the events industry as a woman of colour, I’ve experienced barriers that many pretend don’t exist. It hasn’t been easy, but it’s fuelled my passion to create the change I wish I’d seen. I’ve partnered with Elevate NewGen because I believe in their commitment to building pathways for underrepresented talent and goal to applicable insight to tackle the systemic challenges limiting diversity across our industry.”
Since its original launch by Max Fellows and Mel Noakes, the Elevate Mentoring programme has supported more than 2,000 people into the industry. NewGen takes this further by reaching those who often lack the networks, visibility or guidance to get started.
Evie Manuel, who helps lead Elevate NewGen, said: “Elevate NewGen is more than just a mentoring programme. It’s about real access, visibility and opportunity for young people who are often overlooked. Too many talented individuals are ready to contribute to our industry but don’t know where to start. This survey is a vital step in understanding those barriers and helping to drive the structural change we all say we want to see.”
The initiative has been backed by key industry bodies, including the Association of British Professional Conference Organisers (ABPCO) and creative agency We Are Collider.
Heather Lishman, Association Director at ABPCO, said: “We’re proud to support this important initiative. As an association committed to professional excellence and inclusive practice, we recognise the need for robust data to truly understand where barriers exist. This survey is a vital step towards creating a more representative and welcoming industry for all.”
Anton Jerges, Founder and CEO of We Are Collider, one of the primary sponsors of the initiative, added: “Representation cannot be improved without understanding the realities people face. This survey gives our industry a chance to look honestly at itself and take action where it matters. We’re backing this because meaningful change requires more than intention, it requires insight.”
Fully anonymous, the survey will help shape industry benchmarks and guide frameworks for a more inclusive and equitable events sector.
To take part or learn more, visit https://www.elevateme.co/survey
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Strata appointed brand experience agency for OMODA and JAECOO UK launch
Strata has been appointed as the brand experience agency for OMODA and JAECOO in the UK, overseeing the full 2025 events calendar for both automotive brands. Owned by Chery Automobile, China’s fourth largest carmaker, this marks a major UK market entry and positions Strata at the heart of a integrated launch programme.
The scope of work includes end-to-end event delivery, production, and creative strategy. The programme will include multiple vehicle launches, lifestyle and national events, sponsorship activations, and media test drive support.
This is more than a single campaign. It is a fully integrated agency relationship, positioning Strata as the lead partner for all UK launch and experiential work tied to the ambitious growth of OMODA & JAECOO in the region.
This major client win further cements Strata’s position as a leader in the UK experiential and events sector. The appointment follows the successful JAECOO 7 launch in January and a competitive pitch process that saw Strata come out on top across all evaluation areas, including creativity, automotive expertise, flexibility, case studies, and team capability.
Strata’s proposal was built around a shared creative framework that gave both OMODA & JAECOO a consistent core while allowing each to express its individual brand identity. The agency also demonstrated how its integrated delivery model and close collaboration with partner agencies would deliver both efficiency and impact.
Strata’s track record in the automotive sector, with experience currently across 23 brands, was a key differentiator in the decision. Its ability to offer a single-agency model delivering full-service support was also a decisive factor.
This win is a testament to the strength of Strata’s proposition and a reflection of its collaborative, embedded approach. The success was made possible by the combined efforts of creative, production, technical, event operations, marketing, logistics, and client service teams.
Victor Zhang, UK Country Director OMODA & JAECOO UK commented: "Strata has been instrumental in helping OMODA & JAECOO achieve an ambitious launch schedule with flair, originality and quality. Together, we are working to make a real impact on the UK's automotive landscape."
Featured image: The Jaecoo 7 launch at Fairmont Windsor Park, Egham, Surrey. The new to the UK, Chinese brand, owned by Chery, introduced its brand ambassador, former England national rugby union captain, Chris Robshaw. Photo©️rkpphotography.co.uk
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Kru Live backs Nicolas Hamilton’s return to British Touring Car Championship
Kru Live, the globally recognised live engagement agency, is proud to announce its sponsorship of British racing driver Nicolas Hamilton as he returns to the British Touring Car Championship (BTCC) for the 2025 season with Un-Limited Motorsport.
Nicolas Hamilton, the only driver in British Touring Car Championship history to compete with a disability, has consistently broken barriers and inspired fans with his message of inclusion and perseverance. After a powerful performance in 2023, including a standout P6 finish at Donington Park, his 2025 return marks a bold new chapter in his racing journey, one rooted in visibility, impact, and purpose.
“There is a place in motorsport for disabled people to feel valued and accepted in multiple roles within the sport, and I want to open people’s eyes to that,” said Nicolas Hamilton. “I want to continue to prove that motorsport is for everyone, and the world of racing can be a place of opportunity and inclusivity. Un-Limited Motorsport and my partners have a belief in what I stand for, my talent, and my purpose. If I can be accepted, then so can others with a disability.”
As an agency that champions diversity, inclusion, and creating meaningful brand experiences, Kru Live is honoured to support Hamilton’s 2025 campaign.
“Nicolas is an extraordinary talent and a force of inspiration. His resilience, purpose, and determination to redefine what is possible is exactly the kind of spirit we believe in at Kru,” said Sarah-Jane Benham, CEO of Kru Live Global. “We are incredibly proud to be part of his journey and to support his mission to drive inclusion in motorsport and beyond.”
Hamilton’s 2025 British Touring Car Championship campaign with Un-Limited Motorsport is more than just a racing season. With Kru Live among the proud partners, this moment reinforces a shared commitment to progress, passion, and unlocking potential without limits.
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Strata unveils new leadership structure to accelerate expansion
Strata, the award-winning brand experience agency, has announced a major leadership restructure to support its continued expansion and ambitious growth plans within the events and experiential marketing sector.
This marks a formal leadership shift as Simon Hambley and senior colleagues transition to group-level roles focused on strategic growth across the wider agency portfolio. Day-to-day leadership of Strata will now be led by a new executive team comprising Cole Mulkerrins as Chief Executive Officer, Andrea Bishop as Managing Director and Giles Cattle as Chief Growth Officer.
Simon Hambley, formerly CEO of Strata, now serves as Group CEO, a move that reflects the business’s evolution and its goal of accelerating growth across its group of agencies. He will focus on shaping overall strategic direction, performance and integration across the group’s brands, working closely with recently appointed Non-Executive Chairman John Farrell and leveraging support from investment partners at Ethos.
Joining Hambley at group level are Paul Querfurth (Chief M&A, Integration and Transformation Officer), Phil Staines (Chief of Staff), Jake Shuckburgh (Chief People Officer), Julie Phillips (Finance Director) and Liz Gear (Head of Business Systems). Together with Farrell, this expanded leadership team will drive the group’s long-term strategy, integration efforts and operational excellence.
The new Strata executive team brings deep experience and continuity, having all held long-standing leadership roles within the business. Their appointments reflect the agency’s commitment to strengthening leadership from within and building a future-ready structure capable of scaling with continued demand.
"This transition signals our intent to grow further and meet the evolving needs of our clients," said Cole Mulkerrins, CEO of Strata. "I’m incredibly proud to step into the role at such an exciting point in Strata’s journey. We’ve achieved strong momentum, built a brilliant team and delivered outstanding work. I’m looking forward to leading the business into its next phase and continuing to raise the bar across everything we do."
This leadership evolution ensures Strata is well-positioned to deliver exceptional client work while exploring new opportunities for innovation, integration and group-wide collaboration.
Image: Cole Mulkerrins, Giles Cattle, and Andrea Bishop
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Brand Partnership Group acquires Kru Live in milestone deal
Kru Live is proud to announce it has been acquired by Brand Partnership Group, a leading network of agencies and partners dedicated to driving brand innovation and long-term growth through strategic partnerships.
This milestone marks the next phase in Kru Live’s remarkable twenty-year journey from a small start-up in Southampton to a global leader in brand experience staffing. Founder Tom Eatenton, who launched the agency in 2005, will exit the business as part of the transition.
Sarah-Jane Benham, CEO of Kru Live Global, will continue in her leadership role and will play a key role in the group's ambitious growth plans.
Kru Live is a market-leading agency that delivers premium staffing, entertainment, and live event implementation services for global brands including Renault, PlayStation, Google, Revolut and Heineken.
“This is a defining moment for Kru Live,” said Sarah-Jane Benham, CEO of Kru Live Global. “From our humble beginnings to where we are today, I couldn’t be more proud of our team and the legacy we’ve built. Joining the Brand Partnership Group allows us to stay true to who we are while unlocking new opportunities, resources and scale that will accelerate our growth and enhance the value we bring to our clients and staff worldwide. We will continue to operate under our existing brand and structure, staying true to the Kru Live culture our clients and crew know and love.”
The Brand Partnership Group is best known as the group behind Blue Square, an award-winning retail marketing and outsourced field sales solution working with leading brands such as Samsung, HP, Shark Ninja, and EE. The Group is a dynamic network focused on helping brands navigate change through partnerships rooted in consumer insight, digital transformation and scalable innovation.
“We’ve long admired Kru Live for their excellent reputation, premium service and passion they bring to every campaign,” said Andrew Leaver, CEO of Brand Partnership Group. “They represent the best in experiential staffing and brand engagement and we’re thrilled to welcome them to the group. Together, we are even better positioned to help brands connect with audiences in meaningful and measurable ways.”
With this acquisition, Kru Live is poised to expand its global footprint, deepen client relationships and offer even greater opportunities for its team and network, while continuing to deliver the world-class service and culture it is known for.
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event:decision expands team with multiple strategic hires
event:decision, the leading provider of event sustainability and responsibility data, has welcomed three new strategic appointments as it aims to further its mission of promoting sustainability across the events industry.
The company has appointed Donna Russell as Sustainability Communications Manager, tasked with developing compelling content and communications.
Chris Mitchell has joined as a value consultant, helping event:decision’s partners achieve maximum value in the longer-term.
David Hatton has joined as Brand Strategist, helping engage with US and further develop a unique position as global leaders in event responsibility and sustainability with the event sector.
“To think that in only three years of supporting the event industry deliver more responsible events that we would even need such expertise is humbling” said Matt Grey, CEO at event:decision.
“We are determined to develop and build this company to deliver long-term value to the event sector, including corporate, association, agency, venue or destination. We’ve taken a few toddler steps already, but Donna, Chris and David will help us develop as fully fledged adult partners to event brands and support the transformation of our beloved industry. To say that we’re excited is an understatement.”
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Brand experience agency Strata appoints Alison Warwick as head of sales
Award-winning brand experience agency Strata has appointed Alison Warwick as head of sales. Warwick will focus on enhancing client relationships and driving growth following a period of rapid expansion for the London-based agency, including several recent acquisitions.
With a decade of experience in the live events industry, Warwick joins Strata from BCD Meetings and Events, where she served as sales director. Her proven expertise and track record make her a valuable addition to Strata’s leadership team. She will report directly to Cole Mulkerrins, director of client services.
Mulkerrins said: “We’re delighted to welcome Alison to Strata as our new head of sales. Her industry knowledge, energy, and vision perfectly align with our goals during this exciting growth phase. Her leadership will help us continue delivering exceptional results for our clients while shaping the future of Strata.”
Warwick said: “I am thrilled to be joining Strata during this time of significant growth for the agency. From the moment I met the team, there was an infectious energy embedded within the culture that I wanted to be a part of. I’m excited about what the future holds.
“With a loyal client base, a broad service offering, and proven outstanding work, I can’t wait to get back out in the industry, share Strata’s message, and welcome new clients to the group in 2025.”
In the past 18 months, Strata has acquired On Event Production Co., Trinity Event Solutions, and most recently the incentive specialist, Element London, enhancing its range of complementary services. It also launched Sherbet, a bespoke rewards and recognition platform. With additional acquisitions on the horizon and a growing team of industry experts, Strata is poised for an exciting 2025.
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Strata acquires Element London and raises investment to fund further expansion
Strata, the award-winning brand experience agency, has acquired Element London and raised significant investment to fund further acquisitions and international expansion.
Element is a market-leading prize, reward and incentive specialist with more than 15 years’ experience in delivering promotions, activations and reward programmes for leading global brands in FMCG, entertainment, finance, technology and telecoms. The company – founded by Max Lee and Oliver Duval – creates and fulfils bespoke promotional prizes for competitions and reward programmes to drive brand awareness and customer loyalty.
Element is also established within corporate incentive travel. It creates trips to all corners of the globe for high-performing teams, influencers, industry groups and media delegations. These range from luxury travel for small groups to trips for hundreds of sales staff, and when coupled with consumer travel prizes for brand promotion, a large proportion of Element’s delivery is in planning and sourcing travel, accommodation and group activities.
Strata’s acquisition of Element – specifically its experience in consumer brand promotions – bolsters the agency’s ability to work with an increasing number of clients who want to source a broad range of skills and capabilities through one touchpoint. Furthermore, the purchase enables Strata to tap into Element’s strong international client base across Europe, Latin America and Asia Pacific providing access to new global networks and audiences.
Simon Hambley, Group CEO of Strata, said: “Partnering with Element and adding them to the growing Strata Group is another important step in our journey to reach our destination as the leading brand experience agency in the global events industry.
“Element has an incredibly talented team who are leaders in their field, so to bring them within the Strata family – at such an important juncture – is incredibly exciting.”
Element’s teams and clients will have access to the Strata Group’s broad spectrum of skills and capabilities. Similarly, Strata will be able to offer its clients access to Element’s complementary and bespoke prize and group travel expertise.
Max Lee and Oliver Duval, co-founders of Element, said: “In Strata, we have found an ideal partner for the next stage of our growth plans. We were looking for a team that could not only introduce us to new clients and sectors but also complement the expertise we have in-house.
“When we started talking with Strata, it soon became apparent that the group valued the skillset we had established and wished to form a true partnership. But what’s more, Strata is currently innovating in the performance management and incentive space, too, which makes us so excited for the future.”
Hambley continued: “Our incorporation of Element within the Strata Group is also important because it signals our intention to play a key part in an ever-changing and fast-growing brand experience sector.
“Every year, over the last five years, we have shown dynamic growth that is above the industry average of 20 per cent. This is why we have recently attracted multi-million-pound investment from growth investor Ethos Partners.
“It understands our strategic ambitions, and its support will allow us to continue our growth trajectory, which includes an accelerated acquisition strategy. Now, our newly expanded team and I will get on with executing this long-term plan, inspiring our growing client portfolio to come on this journey with us.
“We want to establish a global offering with a presence in each key market. Securing the funding we’ve now achieved allows us to proactively put in place the building blocks to make that happen over the coming year,” Hambley concluded.
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Elevate mentoring opens doors for underrepresented young talent with NewGen initiative
Elevate, the pioneering not-for-profit mentorship programme that has supported and inspired nearly 2,000 event professionals since its inception eight years ago, announces the launch of Elevate NewGen, a brand new initiative to provide equal access to the events industry for underrepresented talent aged 18-25.
NewGen is a free, three-month part-time programme which includes mentoring, work experience, training, and a supportive community. It helps provide career pathways that offer equal access into the industry and help young people land a paid placement, apprenticeship or a full-time job. It was activated last week at the UK Creative Festival in Margate, which celebrates and showcases the world-beating creativity of the UK sector at every level, from those excelling in their fields to the young creatives who are the architects of the future.
Evie Manuel, the commercial director of Event Concept, and industry veteran Peter Kerwood are leading the project. Kerwood said: “Evie and I believe that talent is distributed equally, but opportunities are not, and that’s damaging to the events industry. It’s a problem that’s not going to fix itself, so powered by the Elevate community, we’re going to do something about it.”
Jonathan Emmins, Elevate advisory board member and Founder and Global CEO of Amplify commented: "As we navigate turbulent times, with societal gaps ever widening, never have we needed schemes such as Elevate NewGen more. The world is a lot easier to navigate if someone shows you the map. I count myself incredibly lucky that along my journey, people have willingly and freely offered guidance and believed in me at those times when I most needed counsel or was doubting myself. We ALL have a responsibility to both pass the baton on and to collectively help level the playing field."
Applications to join the NewGen programme are now open:
· Tailored specifically for young people facing barriers in entering the industry.
· NewGen programme will provide career pathways for talent aged 18-25
. The course begins in September.
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Strata event tells marketers they must adopt inclusive and diverse content strategies
Engaging content works best when it goes beyond demographics, but to achieve that today’s savvy event and marcomms professionals must create content that cuts through the digital noise that so many consumers experience. This statement was just one of the many discussed at Sea Containers London last month (June 26) when an invited audience gathered for an exclusive insights event hosted by Strata, the award-winning brand experience agency.
Titled “Unlocking the Future of Content”, the event – comprised of a keynote and panel discussion – examined behavioural science principles, content strategy and messaging.
Strata invited Lea Karam (pictured), a multi-award-winning behavioural scientist and consulting director at Behave, the human insights agency, to deliver a keynote discussing a changing marketing landscape where all the stages – awareness, purchase, discovery, and consideration – can occur simultaneously.
“The marketing funnel and marketing ecosystem have changed,” explained Karam at the Strata event. “It's not a funnel anymore. It's a loop. Awareness and action were part of the traditional funnel. At the moment, awareness and purchase and for example, discovery and consideration can happen at the same time. People can know about your event and they can know about your brand. They can know about your purpose before you even speak about it. So it's really important to know that if you want to speak to a specific audience, you need to get them where they are. You need to get them in their psychological behavioural ecosystem and resonate with them differently.”
According to Karam, revamped digital platforms have disrupted the way we communicate with different markets and changed the behaviour of target audiences. Therefore, event and marcomms professionals must understand behavioural triggers to be authentic.
Karam's keynote speech focused on the purpose and impact of content in today's digital ecosystem and discussed the paradox of choice, illustrating how an overload of options can lead to decision paralysis. She also stressed that inclusivity and diversity of thought are essential for creating content that truly connects with key demographics and suggested leveraging influencers and the creator economy to build trust and engagement.
Karam continued: “Skipping audience mapping and community-building homework won’t work. It will only make content strategies fall short. Audience mapping is so important, because if you don't understand who you're speaking to, their triggers, and their passion points, you're going to end up speaking to Ozzy Osborne and King Charles [same age, same gender and part of the same mosaic group] at the same time and create content that would resonate with the whole world. That's not the point.”
She added: “There's a lot you can do to find those nuances and connect with people. I recommend leveraging predictive technology but we need to differentiate between generative AI and predictive AI. Generative AI is text-generated ChatGPT and content-generated images and videos. Predictive AI predicts patterns. It predicts behaviours. It's all the aggregated nuggets of information that we can get to get those nuances. Predictive AI is important because it gives you a real view of your consumers.”
Karam told the audience that effective content strategies require continuous audience insights. Technology is an enabler. However, whilst technology is a great resource that can facilitate engagement, it cannot replace human touch and interaction that drives conversion and decisions and creates trust, Karam warned.
Commenting on the event and Karam’s keynote, Giles Cattle, director of creative, strategy and business development at Strata, said: “Lea’s keynote speech was incredibly insightful. Our guests were blown away by the great examples she shared and were grateful for the takeaways that will help them to develop relatable event and content strategies, with our help of course.
“For example, did you know that 81 per cent of consumers are on the lookout for events recommended by communities or social creators? That’s why it’s paramount to create relevant content that is both diverse and inclusive.”
Cattle continued: “This is our second year hosting these events, allowing our guests to discover new ideas and the latest insight. I am certain that they appreciated this exclusive opportunity to listen, network, and debate the points raised by Lea.
“Brands can’t achieve true engagement without experiences that connect and captivate. For years, we have all been saying how content is king. Therefore, events are the perfect opportunity to foster that culture of belonging that so many audiences crave.”
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