The Power of Events announces Bath and Bristol expansion for its schools engagement programme
The Power of Events, the not for profit organisation launched in 2023 to provide better understanding, respect and value for the UK Events Industry, is thrilled to announce the expansion of its UK Schools Engagement Programme into the Bath and Bristol region.
This unique initiative is connecting thousands of young people with the dynamic world of events, providing insights, inspiration and career pathways into the industry.
In its first academic year 24-25, it engaged 106,000+ young people through 350 school visits, across East of England, Birmingham, South Coast and Hertfordshire regions – a Year 1 Report is now published: www.thepowerofevents.org/schools-engagement-programme/
With ambassador registration now live on the Schools Engagement Programme portal, industry professionals in the Bath & Bristol region are invited to sign up and support the next generation of talent by volunteering as little as an hour to the initiative. The first wave of school engagements will begin before Christmas across the region, with the aim of reaching 10,000+ young people in the first year.
Bryan Raven, Strategic Advisor to The Power of Events, commented: "Having recently moved to the area I have a vested interest in this next phase. The launch of the Bath & Bristol region marks a continuous expansion in one of our core projects. With the incredible support of our ambassadors and sponsors, we look forward to making a lasting impact across this vital Creative Hub in the West Country."
This programme expansion for 2025-6 is made possible with sponsorship from leading event industry organisations across Bath & Bristol:
• Bray Leino Events, Live Insurance & Crew Cover, MUTI Live, REM Events, SLX, Stage Electrics, The Event Safety Shop
The Power of Events has already announced 3 new regions coming online in the autumn of 2025 - Manchester/Liverpool/Cheshire, Edinburgh and most recently London, with a projection of engaging over 250,000 young people by the end of 2026.
To kick off the London region, The Power of Events is inviting event industry professionals to an exclusive launch reception on 1st October at the Amex Lounge in The O2 – numbers are limited so please register.
This event will provide an opportunity to learn more about the programme and how to get involved as a volunteer schools ambassador, as well as network with the programme sponsors alongside the wider organisation’s supporters and partners.
The Power of Events launches London hub for Schools Engagement Programme
The Power of Events, the not for profit organisation launched to provide better understanding, respect and value for the UK events industry, has expanded its UK Schools Engagement Programme with the launch of the London Hub, its largest region.
This initiative will connect thousands of young people with the dynamic world of events, providing insights, inspiration, and career pathways into the industry. As of July 2025, it will have engaged more than 103,000 young people since its launch last year across more than 400 school visits.
With ambassador registration now live on the Schools Engagement Programme portal, industry professionals in the region are invited to sign up and support the next generation of talent by volunteering as little as an hour to the initiative. The first wave of school engagements will begin in September across the region, with the ambitious goal of reaching 50,000+ young people in the first year across London.
To kick off this exciting initiative, The Power of Events plans to invite event industry professionals in the region to a launch reception in early September in London with further details to follow. This event will provide an opportunity to learn more about the programme and how to get involved as a volunteer schools ambassador, as well as network with the programme sponsors alongside the wider organisation’s supporters and partners.
This programme expansion for 2025-6 is made possible with the sponsorship from leading event industry organisations across London, including Cheerful Twentyfirst, ExCeL London, LS Events, Strata Group and TFI Lodestar.
Justine Simons OBE, deputy Mayor of London for Culture and the Creative Industries, said: “Culture and creativity are in London’s DNA and our thriving events are a cornerstone of life in the capital contributing billions to our economy and attracting global audiences. The London Hub is a wonderful way to help thousands of young people learn more about the opportunities available to them in this exciting industry. It’s important that we all play our part to nurture the next generation of leaders and creators as we continue to build a better and fairer London for everyone.”
The Power of Events is already operating in six regions – North West, East of England, Hertfordshire, Birmingham, South Coast and Edinburgh, with a projection of engaging more than 150,000 young people across 450+ school visits by the end of 2025 with the London region also coming online.
Rick Stainton, CEO of The Power of Events, said: "The launch of the London Hub marks a significant progression in one of our core projects, to engage and inspire young people across the UK about the diverse opportunities within the events industry. With the incredible support of our ambassadors and sponsors, we look forward to making a lasting impact across the capital."
Get involved today!
Learn more and register as an ambassador at schools.thepowerofevents.org and be part of shaping the future of the UK events industry.
The Power of Events launches North West hub for schools engagement programme
The Power of Events launches North West hub for schools engagement programme
The Power of Events, the not-for-profit organisation launched in 2023 to provide better understanding, respect and value for the UK Events Industry, is thrilled to announce the expansion of its UK Schools Engagement Programme with the launch of the North West Hub, its largest region yet, spanning Liverpool, Cheshire and Manchester.
This unique initiative will connect thousands of young people with the dynamic world of events, providing insights, inspiration, and career pathways into the industry.
With ambassador registration now live on the Schools Engagement Programme portal (schools.thepowerofevents.org), industry professionals in the region are invited to sign up and support the next generation of talent by volunteering as little as an hour for the initiative. The first wave of school engagements will begin in early May across the region, with the ambitious goal of reaching 30,000 young people in the first year.
To kick off this exciting initiative, The Power of Events invites all ambassadors and industry professionals in the region to an exclusive launch reception at the conclusion of the Production Futures event on 28th April at AO Arena, Manchester. This event will provide an opportunity to learn more about the programme and network with fellow ambassadors and sponsors.
This programme expansion for 2025-6 is made possible with the sponsorship from leading event industry organisations across the North West, including:
● ACC Liverpool
● Adlib
● AO Arena
● Clarity BT
● Co-op Live
● Aviva Studios, home of Factory International
● Manchester Metropolitan University
● Production Futures
● Sterling Event Group
● World Boxing Championships Liverpool 2025
Mayor of Greater Manchester, Andy Burnham, said: "The events industry is a vital part of our region’s economy, culture, and identity. The launch of the North West Hub for The Power of Events Schools Engagement Programme is an exciting step in connecting young people with the wealth of opportunities in this dynamic sector. By inspiring the next generation, we are ensuring that Greater Manchester continues to lead the way in events and live experiences."
Liverpool City Region Mayor Steve Rotheram said:
“From Eurovision to Taylor Swift to the Grand National, here in the Liverpool City Region we know just how valuable major events are, providing unforgettable experiences, exciting opportunities for local people and boosting the local economy. This new North West Hub will play a key role in enabling young people to build careers in this exciting and rewarding field and I’d encourage potential ambassadors to sign up to the school engagement programme.”
Zoe Ward – Sales Director ASM Global commented, “The AO Arena is delighted to partner with and support Power of Events on this important initiative, as we reflect their aim to showcase, respect and value the world-leading UK events industry. The North West of England is home to some of the most incredible opportunities for the next generation of event professionals, and we’re proud to be playing our part in shaping the future of our industry.”
Guy Dunstan - General Manager, Co-op Live says: “The North West has long been a hotbed for live entertainment, and only continues to grow as the industry rightfully fixes its gaze on major cities outside of London. We are delighted to be working with The Power of Events to expand into the region, to further foster an incredible pipeline of live event specialists set to make their mark on such an exceptional part of the UK.”
Faye Dyer, Chief Executive, ACC Liverpool "As a leading venue in the North West, ACC Liverpool is deeply committed to fostering the next generation of event professionals. We’re proud to support this vital programme, as it allows us to actively contribute to building a pipeline of talent and showcase the dynamic opportunities within our industry."
The Power of Events is already operating in 5 regions - East of England, Hertfordshire, Birmingham, South Coast and Edinburgh, with a projection of engaging over 50,000 young people across 300+ school visits in 2025 with the NW region coming online.
Sophie Beasor, Programme Lead for The Power of Events Schools Engagement Programme, commented: "The launch of the North West Hub marks a significant step in our mission to engage and inspire young people across the UK about the diverse opportunities within the events industry. With the incredible support of our ambassadors and sponsors, we look forward to making a lasting impact across Liverpool, Cheshire, and Manchester."
Get involved today!
Register as an ambassador at schools.thepowerofevents.org and be part of shaping the future of the UK events industry.
For further information or to confirm attendance at the Production Futures launch reception, please register
The Power of Events to deliver livestream broadcast for 2nd anniversary
Thanks to the brilliant support of d&b group, The Power of Events is to livestream its 2nd anniversary. To be broadcasted from d&b’s Immersive Technology Experience Centre (ITEC), located at the heart of London’s Science Museum, with support from Giant iTab for lending one of their devices to showcase the Events Industry Insight App - both these Supporters have made this a must-watch digital experience.
Join The Power of Events online on Thursday 13th February at 11.00am on its Linkedin channel for one hour, to hear contributions from over 20 industry leaders from across the sectors, including many supporters and partners and the core team.
The broadcast will focus on showcasing what the UK Event Industry has achieved to date through inclusive collaboration including the latest updates and exciting plans for the Schools Engagement Programme, the Events Industry Insight App and what’s next for The Power of Events.
It will conclude with an Interactive Q&A Session with the online audience posing questions answered in real-time by The Power of Events team.
Founder Rick Stainton commented, “This is for all The Power of Events supporters, partners and anyone passionate about the UK Events Industry! It is aimed at thanking the UK Events Industry and showcasing what their support, unselfish commitment and collaborative values can achieve when we all collectively work together on a project – things can be actioned, impact delivered and changes in behaviour and understanding are real and measurable.”




