The Showman’s Show 2026: A first look at the future of the outdoor events industry
Europe’s original and longest-running trade exhibition for the outdoor, festival and special events industry returns to Newbury Showground on 21–22 October 2026 for its 42nd edition.
With more than 300 exhibitors expected and over 80 new companies joining the show for the first time, this year’s Showman’s Show is set to provide one of the most comprehensive snapshot yet of the technologies, infrastructure, services and ideas shaping the live events sector.
Dutch rental business management software company Rentman B.V return for their second year as sponsors of the Show, and will be exhibiting inside the Exhibition Hall, alongside companies showcasing everything from silent discos, ticketing solutions, structures, power provisions, traffic management, audio & visual, waste, internet providers and more!
For an industry preparing for another demanding year of festivals, sporting events, experiential campaigns and outdoor productions, the show arrives at an important point in the event calendar. It provides an opportunity not simply to source equipment and services, but to assess where the sector is investing, innovating and responding to changing operational pressures.
Power, production and infrastructure take centre stage
One of the clearest themes emerging for 2026 is the continuing evolution of event power provision.
Battery technology, hydrogen and alternative approaches to temporary power are expected to feature strongly, reflecting the industry's ongoing search for cleaner, quieter and more flexible ways of delivering energy on site. JCB are returning with their range of power products and hydrogen developments, NED S.p.A bring their ultra silent generators from Italy, new exhibitor HIMOINSA bring their greener, quieter power to the show alongside a stellar line-up of event power providers, each with their own power options, ensuring a broad offering for our visitors to choose from.
Mobile staging and event air-conditioning are also proving to be strong categories for 2026. New exhibitors include Network Stages Ltd, Evolution Stage Hire and Stage Events Hire LTD, whilst show regulars Henley Theatre Services (HTS Creative) will be building their one of a kind, new and shiny 16m by 14m Vanta roof structure. The Stage Bus will be unveiling their newest solar-powered stage, whilst new exhibitors Nykku Air Conditioning Ltd and Dantherm Group will be exhibiting their temperature control systems, as a response to the increased demand for cooling solutions after the UK’s heatwaves.
Nobody at an outdoor event can dispute the importance of a good loo, and this year’s show will see the most diverse range of sanitary provision on site. Discover luxury compost loos from Wild Willy Cabins, queue-busting female urinals from Peequal to water saving vacuum units from Ontrax & MSS International and stylish shepherd hut loos & shower hire from Nomadic Washrooms.
Sustainability moves from ambition to action
Sustainability remains firmly on the agenda, but the conversation has moved to focus on how it can be delivered.
Returning to the show is Vision for Sustainable Events, hosting the Sustainable Event Summit on Wednesday the 21st of October. This year's summit will focus on energy and the sector's 30 Climate Actions for 2030, as well as celebrating the third edition of The Show Must Go On report.
Chris Johnson, Vision for Sustainable Events Chair, says “This will be our most informative edition of SES to date, engaging organisers and the supply chain in defining our sector’s actions in the context of the industry’s climate plan 2030”.
The Showman’s Show’s Green Supplier & Innovation Award will also be judged by the Vision for Sustainable Events team, and the winner will be announced on Wednesday the 21st of October at the Summit.
New ways to work, connect & learn
New for 2026 is The Workspace, a dedicated area designed for 1:1 meetings, hot-desking, informal discussions and the location for Event Industry News’ podcast. New exhibitor Natural Green Creative Spaces will be involved in transforming The Workspace into an area where visitors and exhibitors can catch up with work whilst outside of the office and thus making the most of their time at the show.
The Workspace provides somewhere to turn conversations started on the showground into meetings, projects and commercial opportunities.
National Outdoor Events Association will host a taster for their forthcoming Training Day, with a session bringing together leading industry experts to explore some of the biggest operational and legislative changes currently facing outdoor events. It will take place in The Meeting Tent and focus on Protect, Martyn’s Law, the changing role of Safety Advisory Groups (SAGs) and the increasing operational responsibilities placed on organisers.
The Events Medical Association (EMA), representing medical providers working within the Event industry, will be welcoming current EMA members and those who may be intrigued to find out more, in The Meeting Tent on Wednesday the 21st of October, between 12.30 and 2pm. Pop in for a little lunch & some networking. The EMA promote standards, best practice and encourage shared learning through mutual support.
A marketplace for what comes next
With its combination of indoor exhibition space and extensive outdoor demonstration areas, The Showman’s Show occupies a distinctive position within the UK events calendar. The format allows suppliers to demonstrate products and infrastructure in conditions closer to their real-world applications, whilst giving organisers the chance to compare products & solutions directly.
Show Director, Johnny Lance states that “Going into 2026, we were aware of the challenges facing the industry from increased fuel costs, National Insurance and tax increases amongst other things, but despite these issues, we saw a large increase in early bookings, expanded our exhibition hall to the largest it has ever been in our 42 year history, which then was sold out by late June, so the industry appears to be confident with plenty of new products & services entering the market. We are looking forward to another great show!”.
The Showman’s Show is an unrivalled marketplace with companies exhibiting from around the world, so if you are an event supplier looking to stock up on new gear or an event organiser or production manager looking for new ideas and suppliers; this Show is for YOU.
The Show is FREE to attend. For more details and to register for a visitor pass, please visit www.showmans-directory.co.uk
Hosted Buyer Spotlight: Susan Gibson, Culture Liverpool
For more than a decade, Event Buyers Live has brought event professionals together to connect, share ideas and build valuable industry relationships. As we look ahead to #EBL26, we’re revisiting the experiences that make the hosted buyer event so memorable. This time, Susan Gibson, head of city events at Culture Liverpool, shares her EBL experience, from the insights she gained to the people she met along the way.
What first drew you into the events industry and what keeps you excited about the sector?
After completing my degree in tourism management, I was tasked with taking on the events for the local authority I worked for. That’s when I realised this was my passion and gave me further direction into the industry. I love the events industry. No two days are the same! Each project comes with its challenges and merits. And clearly, I seem to be an adrenalin junkie!
The events industry is intense and moves fast. How do you switch off, recharge, and stay inspired between projects?
It’s difficult sometimes with the number of projects we are involved in in Liverpool, but it’s so key to take the breaks between events; the job demands long hours. The inspiration to stay in the job for me is when you see people enjoying the events you have worked months on producing.
You are attending Event Buyers Live this November. What’s your top tip for someone attending EBL for the first time?
Interact with everyone as there are so many new and different suppliers every time I go. Everyone has different perspectives, and the knowledge sharing at EBL is incredible. It’s also great to trade stories and know that we all have similar challenges in this industry.
What are you most looking forward about EBL26, and what opportunities are you hoping to discover?
I haven’t been for a few years, so I’m looking forward to meeting new suppliers. And the roundtable discussions are incredible for knowledge sharing and keeping ahead of the trends and changes in legislation.
There are many industry events but for you, what makes EBL stand out from all the others and why did you want to come back?
It’s different because it takes place over a few days and gives you the chance to really forge new relationships with people in the industry. The format and the roundtable talks really does make it varied. The subject matter is always really looking ahead at what’s coming towards the sector.
EBL is “the place to do business”. Who have you met at EBL that has completely changed your event?
Roadphone NRB are one of our key suppliers who we have worked with for many years. They have supported us through many challenging events. And also, other local authority officers – who I hadn’t met before. Genuinely, this has helped in so many areas, as we can pick up the phone to each other and help problem solve within similar circumstances.
What information have you learned in the EBL content sessions that you have taken back to the office and put into practice?
Some roundtable sessions I attended on accessibility and sustainability were incredibly helpful. This helped us review how we did things and what we needed to look at developing and changing.
If you could sum up EBL in one word, what would it be?
Current.
Hosted Buyer Spotlight: Frankie Tee, EnTEEtainment
For more than a decade, Event Buyers Live has brought event professionals together to connect, share ideas and build valuable industry relationships. As we look ahead to #EBL26, we’re revisiting the experiences that make the hosted buyer event so memorable. This time, Frankie Tee, managing director at EnTEEtainment, shares her EBL experience, from the insights she gained to the people she met along the way.
What first drew you into the events industry and what keeps you excited about the sector?
It was never the plan to get into events, I was sold on graphic or interior designer, but growing up around site builds and load ins, I guess it was inevitable I would catch the bug for it. What keeps me excited now is watching the live industry evolve alongside changes in consumer behaviour. What people want and expect to see from a day out is dramatically shifting, and the events paying attention to that are the ones doing the interesting work. I'm also excited by the growth in non-music festivals and what they're doing to keep the public entertained.
The events industry is intense and moves fast. How do you switch off, recharge, and stay inspired between projects?
I read a lot, and I compete in ballroom and Latin dancing. I deliberately picked a competitive hobby so I'd have to commit to it. I'm learning chess at the moment and would love to give it more time – site chess club, anyone? For inspiration, I try to look at creativity outside live stages, and I'm interested in how touring creative concepts could work on a festival stage.
You are attending Event Buyers Live this November. What's your top tip for someone attending EBL for the first time?
If you're feeling overwhelmed about your first year, be honest with the EBL team. They were so helpful with me and really settled my nerves. I'd also say join one of the longer NetWalks – it's a great, low-pressure way to talk to people you haven't met.
What are you most looking forward to about EBL26, and what opportunities are you hoping to discover?
I came in 2025 with a few specific events in mind. This time, I've got some quite different projects on, and I'm looking for both inspiration and suppliers for those. This summer has gone exceptionally fast and I can't wait to get into 2027 planning.
There are many industry events but for you, what makes EBL stand out from all the others and why did you want to come back?
I wish I'd come sooner. Quality suppliers, likeminded buyers, and a really good mix – proper time focused on talking business, then space for general networking and industry catch up.
EBL is "the place to do business". Who have you met at EBL that has completely changed your event?
Two suppliers I met in 2025 – Furniture On The Move and Azorra. Both helped a project that was confirmed at very short notice, and both delivered an excellent service.
What information have you learned in the EBL content sessions that you have taken back to the office and put into practice?
I joined a really interesting session on volunteer management and took a lot of what that group shared straight into an event. It was our first year on that one and the volunteers gave really good feedback – it made a huge difference.
If you could sum up EBL in one word, what would it be?
Balanced.
Hosted Buyer Spotlight: Dan Waite, Ascot Racecourse
For more than a decade, Event Buyers Live has brought event professionals together to connect, share ideas and build valuable industry relationships. As we look ahead to #EBL26, we’re revisiting the experiences that make the hosted buyer event so memorable. This time, Dan Waite, build manager at Ascot Racecourse, shares his EBL experience, from the insights he gained to the people he met along the way.
What first drew you into the events industry and what keeps you excited about the sector?
Actually, it was redundancy. I was working as a CAD technician in an engineering firm, not a job I loved or for life, for me. After ten years, I was made redundant in 2010. At a relatively early stage of my career, it was a big blow, but I got a call from a recruitment agent in London offering me an interview in Canary Wharf, without even asking what it was for I accepted without hesitation. I arrived with minimal info and it turned out to be for LOCOG and London 2012 drawing up everything that wasn’t in a stadium – marathon, road cycling, triathlon etc – and after that I was hooked. From there to London Marathon for five years as their first permanent CAD technician and then on to Ascot Racecourse where I moved from drawing work to become the build manager for all things temporary structures. It’s been a hell of a ride.
The events industry is intense and moves fast. How do you switch off, recharge, and stay inspired between projects?
Generally, by a beach or pool with a beer in hand. I’m the first to admit I find it hard to totally switch off. Going away is definitely the best way to recharge and switch off. But the inspiration comes from going to see other events. It’s absolutely the best way to find the next big structure or company.
You are attending Event Buyers Live this November. What’s your top tip for someone attending EBL for the first time?
Embrace it. It’s an amazing opportunity to meet some of the best in the business, in all kinds of different streams of the industry that you could think of or need. Enjoy the breakfasts and evenings and take the chance to talk to people you don’t know. It could make that positive difference to your event.
What are you most looking forward about EBL26, and what opportunities are you hoping to discover?
I’m looking forward to reconnecting with existing contractors and see what exciting new things and innovation they have to offer as well as trying to connect with some new. Last year’s Royal Ascot, we built four new big structures that had never been built in the UK before. From my perspective as a build manager, this event is an ideal opportunity to find those contractors and people that can really take things to a different level.
There are many industry events but for you, what makes EBL stand out from all the others and why did you want to come back?
The whole set up is great. The hotel is top class for starters. The organisers look after you like royalty and there’s no shortage of assistance if you need help finding your feet. The agenda they put together is so helpful and sets the day out into exactly the way you want to spend your time and in the most efficient way. I think one of the real highlights are the evening sit down meals and guest speakers, hearing them talk about their events can be a real inspiration on moving things in a positive direction.
EBL is “the place to do business”. Who have you met at EBL that has completely changed your event?
I focus the majority of my time on the structure and fitout companies; I have made contacts that allow me to look at different options for the different types of events we do. Even if it’s comparing costs and quotes and having another option to the regulars that I use but the procurement side of things and getting the best costs for the business is integral to allow me to best spend my budget in ways that will positively impact the event and customer experience.
What information have you learned in the EBL content sessions that you have taken back to the office and put into practice?
To be honest, the information is vast. I think being able to take inspiration for the way other people love their events they are involved in and the pride they have in their work is as big a learning as any other.
If you could sum up EBL in one word, what would it be?
Collaborative
Who is your ultimate event industry icon, and why?
He’ll love this, but one of EBL’s former ambassadors Andrew Smith. He was my line manager at London Marathon and was without a doubt one of the biggest influences on my career. One of the things he said to me which has always stuck is, “There’s no such thing as perfect” and it’s spot on! There is always room to grow and improve. Even those one per cent and two per cent improvements can make all the difference to making your career and your event better.
#EventProf of the month: Jennifer McCandie, NFL
Previously known as our weekly spotlight, our StandOut #EventProf feature has been rebranded and is now a monthly celebration of the people making a real impact across the events industry.
Each month, we’ll shine a light on an inspiring event professional, recognising their expertise, achievements and the contribution they make to shaping our industry.
This month, we’re featuring Jennifer McCandie, event operations at the National Football League (NFL).
When did you realise that events were “your thing” and the career for you?
I started my career in events with Curling Canada and worked on three national championships over three years. I then took a break from events and worked in marketing for a couple of years, and that’s when I knew events were my thing. I missed the adrenaline of being on-site, the urgency, the camaraderie, and the high you get when you see it all work out. I went back into events and have been there ever since! That said, I don’t regret my time in marketing and always tell people who are just starting out to try different things until they find what they like.
Looking back over your career, what’s been the biggest lesson you have learned?
In events, no one has it all figured out. Even the most professional organisations face challenges with difficult clients, weather, last-minute urgent requests, miscommunication, insufficient resources, you name it. You have to deliver the event anyway. An old colleague who’d been with the NFL for a long time once told me that our job was to be everyone’s PA, and I try to remember that when I’m asked to do something that seems crazy.
What are you working on at the moment?
My biggest project right now is the NFL Paris Game, which will be played at Stade de France in October. Our UK-based events team is also working on games in London, Madrid and Munich. The NFL’s live event operations team is trans-Atlantic and responsible for delivering all the international games plus League-run US events like Super Bowl and the Draft. We’re lucky that we get to travel and support our US colleagues on their events and they do the same for us. We always learn from seeing how other people and venues operate. I’m really excited to head to Melbourne in September for the first ever NFL game in Australia.
What trends in the events world are you most excited by right now?
I have a healthy scepticism of AI, but I do think it has the potential to automate and simplify a lot of event tasks, which would free up people’s time and brain power to do more important work. I also love the focus on operations as a tool to support and enhance fan experience as opposed to thinking about them as opposing priorities. Our ultimate goal as operators is to make sure every person on-site has a positive experience, but personally I am most motivated by the fans. Someone might walk away from your event having had the best day of their life! How cool is that.
What’s your go-to “event day survival kit”?
A bum bag (fanny pack for my fellow North Americans), pen, extra radio battery, water, ChapStick, gaff tape, portable phone charger (though, I always forget the last one).
Do you have any on-site bugbears? What drives you mad on-site?
Getting the small things wrong. So many things happen on-site that are totally unpredictable or out of your control; don’t make it harder on yourself by missing the small stuff. You need a door unlocked for a meeting but no one picked up the key. The printer doesn’t work. You’ve got ten people in an office but only four power outlets. You get the picture.
Do you have any on-site rules that you live by?
You need to eat lunch! Don’t schedule yourself for 12 hours straight, or if you have to, ask someone from your team to bring you a sandwich and a water. Part of your job is being a voice of reason, especially when you’re leading a team, and you can’t do that on an empty stomach. I also make time in the mornings for a quick workout. Even just 30 minutes gives me a mental break from the job that I really need. And the biggest one… don’t be a jerk.
What do you do on site to keep morale high and your team motivated?
When we are on-site, we normally pick a night for a team activity. We’ve done darts, mini golf, karaoke, even a Christmas Market outside Frankfurt. It’s not mandatory forced fun, but it gets people out of the stadium at a reasonable time at least once and they talk about something besides work. We also recognise someone who did a great job or helped someone out every day in our morning meeting, and the next day they pass the prize along.
What’s the next chapter in your events journey?
I am joining the team at London Stadium in November, and while it’s bittersweet to leave my NFL family, I’m excited to help deliver a broad range of world-class events. I know how demanding clients can be because for the last four years, I’ve been one, and it’ll be a fun new challenge to be on the other side.
Nominate an #EventProf or sponsor an #EventProf and align your brand with the best in the industry by emailing marketing@standoutmagazine.co.uk
#EventProf of the month: Ceri Wade, freelancer
Previously known as our weekly spotlight, our StandOut #EventProf feature has been rebranded and is now a monthly celebration of the people making a real impact across the events industry.
Each month, we’ll shine a light on an inspiring event professional, recognising their expertise, achievements and the contribution they make to shaping our industry.
This month, we’re featuring Ceri Wade, event operations freelancer.
When did you realise that events were “your thing” and the career for you?
I grew up with musician parents; my mum is a folk musician and my dad was a Morris dancer. I was raised touring the folk festivals of the UK and I started helping out. As kids, we’d be woken up at 4am on May Day to go and dance in the dawn. I also went to lots of free parties in my late teens and early 20’s. Spending time in those communities, it really resonated with me how a group of people could collaborate over a short period of time to build something from scratch in a field, centred on music, culture, and celebration.
When I realised that it could actually be a career, I knew it was what I wanted to do. I completed one of the first event management degrees at Leeds University back in the early 2000s and gained as much work experience as possible. After university, I lived in my car for a couple of summers, moving from show to show, making lifelong friends and connections. I absolutely loved it.
Looking back over your career, what’s been the biggest lesson you have learned?
It’s all about people. Anything is possible with the right team around you. Humans coming together can do something truly magical. When you are on tour, the days are long, problems can seem insurmountable, and the pressure is on – it is always the team that gets you through.
I have been incredibly lucky to be surrounded by amazing people who are at the absolute top of their game. When a show is live and you stand back to look at what you have created, it always blows my mind how a group from entirely different backgrounds and disciplines made the impossible possible.
Another vital lesson is to always stay humble; no matter how much experience you have, there is always something new to learn.
What are you working on at the moment?
At this time of year, I am usually immersed in Glastonbury as I have been the area organiser for the Arcadia arena for more than ten years. With a fallow year at Worthy Farm, it’s opened up a gap in my diary, which has enabled me to collaborate with some brilliant new people on different projects.
Currently, I am one of the event directors at The Prospect Building in Bristol, a fantastic 3,500-capacity venue that opened a couple of years ago. I recently erected a three-tonne standing stone in Stroud as part of the Neoancients Festival alongside L13, Jimmy Cauty from the KLF, and Jem Finer from The Pogues. On the festival circuit, Arcadia is taking the Spider Stage to Forbidden Forest this year, which is a new venture for us. Additionally, I am working as event bronze for Brighton Pride On The Park, Manchester Village Pride, and Boomtown.
What trends in the events world are you most excited by right now?
I love that some events are returning to connections with folklore, storytelling, ceremonial celebration, and ritual. There is a really interesting film about the free party movement, its politics, and its influence on UK festival culture called Free Party: A Folk History. We have always gathered in ceremony to dance, to come together and to sit around fires; the human need to connect deeply with others in a field isn't new. I feel like part of our evolution is returning to nature and to those basics, and I find that incredibly inspiring. Just a couple of weeks ago, I attended an event called Singing with Nightingales hosted by my friend, the singer Sam Lee. You walk in silence into the night with a small group to listen to the song of the nightingale duetting with a live musician. It was magical.
Alongside that, the intentional shift toward environmental responsibility within events is so important. I am delighted to see the industry moving increasingly toward sustainability with genuine momentum.
What’s your go-to “event day survival kit”?
The essentials: a decent night's sleep beforehand, a functioning schedule so everyone knows what is expected of them, gaffer tape, a Leatherman, suncream, Sharpies, decent shoes, waterproofs, and a sense of humour. However, because one of my regular roles is Bronze Incident Response – acting as the event control's mobile response unit – my ultimate survival kit is my fully kitted-out Land Rover. Having that mobile command and response setup on-site is the absolute dream.
What drives you mad on-site?
Crew who arrive at the gate without having read the pre-site information or completed their safety inductions, and then expect me to wave a magic wand to get them on-site instantly.
Also, people who leave their tents and rubbish behind after a festival. It’s the worst. If you can carry it in, you can carry it out!
Do you have any on-site rules that you live by?
Sleep! It is so important. I am not in my 20s anymore, and the roles I hold carry significant operational and safety responsibilities. I try to eat well, get enough rest, and ensure I am in the best possible headspace to make high-stakes decisions and support my teams. I always try to stay calm and rational. Losing your rag doesn’t help anyone and impacts those around you.
A more general rule that applies both on and off-site: Be kind and don't be a dick.
What do you do on-site to keep morale high and your team motivated?
Ensuring everyone is eating properly. An army marches on its stomach. I always keep the on-site office stocked with snacks, alongside spare dry socks and a fully functioning printer. A good schedule with proper rest factored in, especially when touring internationally, is so important so everyone knows what’s happening and all the equipment arrives on time. I always say that one of my main jobs as a producer is to make sure the right people are in the right place at the right time with the right equipment for the correct budget. Lack of information and miscommunication are really demoralising.
If you could name three event icons you would love to meet, who would they be?
Honestly, I feel incredibly grateful because I have already met and worked alongside many of the people who truly inspire me.
Claire O'Neill from AGF (A Greener Future) and Grid Faeries. She has worked consistently to promote a sustainable blueprint for the events industry, particularly around utilising renewable energy. Michael and Emily Eavis were absolute heroes of mine growing up. I’ve been proud to work for them at Glastonbury for years. There is truly nowhere else on earth like Glastonbury; it’s a miracle that it exists and is so culturally vital. Finally, but very importantly; the Arcadia crew. They have been my extended family for much of my career, and I am constantly inspired by them as both peers and friends.
What’s the next chapter in your events journey?
I am open to the next challenge. I am fascinated by the songs and stories of our ancestors, as well as the ancient festivals and rituals of these lands. I want to use my years of event experience to engage with that heritage in a more intentional way. I don’t quite know what that looks like as a project yet, but I am excited to figure it out.
I love the freelance life – you never quite know what incredible opportunity is around the corner, or who you are going to meet next that will inspire your next adventure.
Nominate an #EventProf or sponsor an #EventProf and align your brand with the best in the industry by emailing marketing@standoutmagazine.co.uk
#EventProf of the week: Mel Brown, First Option
Each week, we spotlight a StandOut individual who has made an extraordinary impact within the events industry. This week, we’re featuring Mel Brown, senior health and safety consultant at First Option.
When did you realise that events were “your thing” and the career for you?
I was 21 years old and was working for Hilton. I started with smaller events and just loved the busy environment; this passion grew when I moved to Brighton, where I hosted everything from political party conferences to huge weddings and Pride celebrations.
Since joining First Option, I’ve had the opportunity to support some high-profile events in some of the most amazing venues and spaces around the world.
Looking back over your career, what’s been the biggest lesson you have learned?
Safety can be different for everyone, and the best way to keep people engaged is to keep it simple and have an honest conversation with them.
What are you working on at the moment?
Unfortunately, I can’t give you the name, but I’m currently supporting a high-profile red carpet event alongside some of my First Option colleagues.
What trends in the events world are you most excited by right now?
I’m excited to see how the implementation of Martyn’s Law will change things in the events world. I think this is going to change the landscape, and it'll be really interesting to see how it impacts smaller events.
What’s your go-to “event day survival kit”?
Multiple high-vis in different colours, a multitool, a fully stocked first-aid kit (including blister plasters and Berocca), a head torch, three battery packs, radio comms, silicone-moulded hearing protection, waterproofs, thermals, safety boots, and a hard hat.
When you’re going on-site, what three things do you not leave home without?
Coffee, my sunglasses, my zippered high vis with a million pockets, and the most comfortable safety boots in the world!
When you’re on-site and someone wants a favour, what should/can they bribe you with?
Coffee.
Do you have any on-site bugbears? Or what drives you mad on-site?
PPE on-site is a huge bugbear of mine – especially when there’s a one-size-fits-all approach. We're all different shapes and sizes, and the PPE supplied should reflect that! But also when it's been provided, just wear it, it's not a fashion show!
Do you have any on-site rules that you live by?
My personal mantra is: Can I change it? Can I influence it? Am I actually bothered? If the answer to any of these is yes, then it means I’ve got to crack on
What do you do on site to keep morale high and your team motivated?
I keep a really positive, upbeat attitude, no matter the circumstances. I also roll my sleeves up and get involved. We are all working hard, and just because safety is important doesn’t mean you need to take yourself too seriously.
What’s the next chapter in your events journey?
I’m looking to study my Level 3 Spectators’ qualification and Counter Terrorism, so that I can build on my existing crowd management skills.
Nominate an #EventProf or sponsor an #EventProf and align your brand with the best in the industry by emailing marketing@standoutmagazine.co.uk
#EventProf of the week: Alfie Jourdan, Silverstone
Each week, we spotlight a StandOut individual who has made an extraordinary impact within the events industry. This week, we’re featuring Alfie Jourdan, events manager at Silverstone.
When did you realise that events were “your thing” and the career for you?
Although at the time I probably didn’t realise it, looking back I would say from around the age of 15. When I was a student at school, I remember putting together a proposal to take to the headmaster and other teachers to organise a fireworks night, with a loose budget and all! I remember going to my first festival which was Reading back in 2011 and thinking, this would be fun to organise something like this. Following that, it took a while for me to fully realise events was my thing and my career evolved naturally into it. I decided to take a gap year, which evolved into me going straight into my working career where I threw myself into every opportunity that came my way, and learnt my craft there. and I have loved it ever since!
Looking back over your career, what’s been the biggest lesson you have learned?
Respect those around you and always be willing to learn! Everyone in the events industry has their own specialist subjects that they excel in, trust them to do the job they are there to do and never think you know better than them when it is not your area of skills! Also, learn everyone’s story to help build on those connections, your book of contacts is more important than you think!
What are you working on at the moment?
At Silverstone, the events come thick and fast! As I’m writing this, we are in the run up to the British Grand Prix where it is all hands-on deck, and with it being my first Grand Prix, I am in awe at not only the scale of the event and speed which it is happening, but also the level of which everyone pushes themselves too to make it such a success. However, I am more predominately focused on out events that follow the British Grand Prix as we have a very busy second half to the year. Coming up we have MotoGP, CarFest, British Touring Car Championship, Christmas at Silverstone, and the recently announced return of the World Endurance Championship returning to Silverstone after a seven-year hiatus… that’s enough to keep me focused!
What trends in the events world are you most excited by right now?
The growing focus on the fan engagement in the experience of an event as a whole, rather than being ‘just a customer’ is something that I find really interesting. Where ticket prices are ever increasing, people are really focusing on wanting to get their money's worth, both physically and emotionally. I am also loving the storytelling factor that is starting to grow within events, trying to grow that narrative from the first moment of a launch to fleshing out the story during a live event, to the post event comms is a really interesting idea that allows customers to feel more engaged and connected to not only the event, but also the people they experienced it with, after all there is nothing like a shared experience!
What’s your go-to “event day survival kit”?
I’d be mad if I didn’t start this with my coffee machine. For those that know me, know that my coffee machine is a staple of my desk when on an event site and that I run off of it! And maybe a kit kat chunky…
Do you have any on-site bugbears? Or What drives you mad on-site?
In events, the hours are demanding, you sacrifice a lot, and you have to give it your all and work together as a team to get the job done and gates open in time. So, for me with that in mind, there is no time or space for egos. If you’re not willing to chip in and say yes to working together to get the task at hand complete, then that drives me mad. On a completely different note, untidy boneyards and abandoned buggies / vehicles!
Do you have any on-site rules that you live by?
Never ask someone to do something you wouldn’t be willing to do yourself! Where I can, I always try to do any job I can at least once to understand how the process works before asking anyone else to do it. Additionally, be there to greet your contractors in the morning with a smile, have those few minutes catching up with them first thing, sharing a quick laugh and joke. Plus getting out and about on-site during the day, as an event planner you should know that event better than most so it is easier to spot when something isn’t right before others, which then should give you more time to get ahead of any potential situations!
What do you do on site to keep morale high and your team motivated?
Your morale dictates the site morale. To me it is so important to ensure that no matter what you are up against (and we have all been there) that you don’t let this filter out to others on site. Get to know your contractors / colleagues and how they work, what drives them, and understand where their limits are. If you master this, it makes life a lot easier to approach someone, check in and offer that support where needed! Also, just simply being able to have a laugh in the right moment and relate to them with whatever situation they are dealing with.
What’s the next chapter in your events journey?
Having joined Silverstone at the start of this year, it has been incredible to get to learn the venue, the people and the events that they deliver! And that process is still ongoing. When I started here, I was told it would take a full year’s cycle to get that knowledge and they weren’t wrong. For me, next is getting fully rooted into the events here, and seeing how I can bring my knowledge and expertise to help better what is already here! Beyond that, who knows what the future holds, the event industry is forever rapidly changing with new opportunities that come and go all the time! Silverstone was always my goal, so now I am here I want to enjoy it whilst I can before focusing on what comes next!
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#EventProf of the week: Clare Holmes, Super League Basketball
Each week, we spotlight a StandOut individual who has made an extraordinary impact within the events industry. This week, we’re featuring Clare Holmes, head of events at Super League Basketball.
When did you realise that events were “your thing” and the career for you?
I don’t think there was one single lightbulb moment – it was more of a slow realisation. Every time I worked on an event, no matter how long the days were or how stressful the build‑up became, I loved the feeling of seeing everything come together. I realised pretty quickly that while some people dread the chaos of live events, I actually feel most alive in it. The buzz, the people, the problem‑solving – it just felt right.
Looking back over your career, what’s been the biggest lesson you have learned?
You can plan absolutely everything, but something will always change. The biggest lesson for me has been learning to stay calm and trust myself when things don’t go to plan. How you react in those moments matters far more than the issue itself. People look to you for reassurance, and I’ve learned that composure is one of the most valuable tools you can have.
What are you working on at the moment?
Right now, I’m working on large‑scale live events that bring together sport (basketball in my case), entertainment, and fans in a really meaningful way. A big part of my focus is on the experience beyond what happens on the court – fan engagement, atmosphere, hospitality, accessibility, and making sure people feel genuinely looked after. Those details are often what people remember most.
What trends in the events world are you most excited by right now?
I love how events are becoming more about the experience as a whole. It’s no longer enough to just put on a game or a show – people want energy, connection, music, and moments they can take away with them. I’m also really encouraged by the increased focus on accessibility and inclusion. Events should work for everyone, and it’s great to see that being taken more seriously.
What’s your go‑to “event day survival kit”?
A power bank (or two!), printed schedules, water, snacks, painkillers, lip balm, and a notebook. I always say you can cope with almost anything if you’re fed, hydrated, and prepared. Comfortable shoes are also absolutely essential – glamour can wait until after the show.
When you’re going on‑site, what three things do you not leave home without?
My phone, my accreditation, and my running order. If I’ve got those three things, I know I can deal with whatever the day throws at me.
Do you have any on‑site bugbears? What drives you mad on‑site?
Poor communication is probably the biggest one. When people haven’t been properly briefed, it creates confusion that’s completely avoidable. I also struggle with the “not my problem” mentality – events only succeed when everyone pulls together and takes a bit of shared responsibility.
Do you have any on‑site rules that you live by?
Never panic in public, always be solution‑focused, and treat everyone with respect – whether it’s a headliner, a venue steward, or a volunteer. The tone you set filters through the entire team.
What do you do on site to keep morale high and your team motivated?
I try to stay visible and positive and let people know their efforts are genuinely appreciated. A quick thank‑you or check‑in can really lift someone on a long day. I also try to keep perspective – reminding the team that what we’re creating is something people have been looking forward to for months.
What’s the next chapter in your events journey?
I want to keep pushing standards higher – creating events that feel well‑run, inclusive, and exciting from the moment people arrive. I’m really motivated by the idea of shaping experiences that leave people feeling looked after and wanting to come back again. If I can do that consistently, I know I’m doing the right thing.
Nominate your #EventProf of the week or sponsor an #EventProf and align your brand with the best in the industry by emailing marketing@standoutmagazine.co.uk
#EventProf of the week: Lucy Dixon, House of Lemon
Each week, we spotlight a StandOut individual who has made an extraordinary impact within the events industry. This week, we’re featuring Lucy Dixon, founder of House of Lemon.
When did you realise that events were “your thing” and the career for you?
I don’t think there was one single moment. I grew up around hospitality as my mum and uncles owned and ran hotels, so bringing people together always felt natural. I was obsessed with live music from my early teens and was always at gigs. At school I managed to turn a Young Enterprise assignment into a party planning company. The penny really dropped in my early twenties when I ended up booking artists for London venues. I became fascinated by what happens when a room shifts from watching to feeling. Seeing how live music could transform an atmosphere and create a shared experience made me realise that live events were where I wanted to be.
Looking back over your career, what’s been your career highlight and the biggest lesson you have learned?
There have been lots of highlights, from working with artists such as Ed Sheeran and Paolo Nutini before they became household names, to curating festival stages around the globe and, more recently, building House of Lemon into a business that delivers experiences for incredible private and corporate clients across the UK and Europe.
But if I'm honest, some of the biggest highlights have been the people I've met along the way. Working with exceptional talent, travelling to places I might never otherwise have seen and sharing in so many meaningful moments with clients has been a privilege. One thing that never gets old is watching people's faces change and seeing emotion in those moments when everything comes together. That's still the magic for me.
The biggest lesson I've learned is that success is rarely about one big break. It's about relationships, consistency, and showing up well for people. Opportunities come and go, but reputation, trust and genuine connection are what endure.
What are you working on at the moment?
There's always plenty going on! Alongside House of Lemon, I'm currently close to launching a new physical product and working towards introducing a few exciting new live bands and concepts to our portfolio.
I'm also continuing my research into the experience economy, speaking and writing about the growing value of experiences and human connection, and exploring how these ideas apply across different industries.
Most recently, I've started lecturing at the University of Westminster, which has been a real joy. Having spent more than 16 years in the industry, it's incredibly rewarding to share some of that experience with the next generation of event professionals. If I can pass on even a little of the enthusiasm and curiosity that this industry has given me, I'll be very happy.
What trends in the events world are you most excited by right now?
I'm most excited by the move towards more meaningful experiences. After years of bigger and louder, people are increasingly seeking connection, authenticity and moments that genuinely mean something.
I'm also fascinated by the cultural moment live experiences are having right now. In a world where so much of life happens through screens, gathering together has become more valuable than ever. We're seeing a greater focus on personalisation, multi-sensory design and creating environments that people remember not because they were extravagant, but because of how they made them feel.
What’s your go-to “event day survival kit”?
First of all - coffee (double espresso or an oat cappuccino if you’re asking). And then a fully charged battery pack, snacks, water, a positive mindset and a sense of humour. No event has ever been improved by a dead phone, a hungry supplier, or someone taking themselves too seriously.
When you’re on-site and someone wants a favour, what will win you over?
Being kind and understanding that everyone is working towards the same outcome. Events are collaborative by nature, and a smile and good attitude go a long way. If someone approaches with a genuine problem and a positive attitude, I'll always do what I can to help. Genuine appreciation and treating everyone with respect, from the musicians to the catering team, will always win me over. And if you arrive with a coffee in hand, I certainly won't complain!
Do you have any on-site bugbears?
Frustratingly, I think good hospitality is becoming harder to find. The basics matter: kindness, anticipating people's needs and simply looking after one another. Often, it's the small acts of care that people remember most, and I find myself disappointed when basic hospitality is missing from an experience.
Another bugbear is suppliers pointing out problems without being willing to help solve them. The best people roll up their sleeves, stay calm under pressure, and come with solutions rather than simply highlighting issues.
Oh, and a very important one: turning up late. As my grandad used to say, "It's better to be an hour early than a minute late!
What on-site rules do you live by?
Stay calm. Be kind. Over-communicate. Arrive early. No one performs at their best in a panic, so I try to bring a sense of calm to every event, whatever is happening behind the scenes. I also live by the idea that no task is beneath anyone. Whether it's moving chairs, carrying equipment, or solving last-minute problems, we're all there for the same reason: to create a brilliant experience for our clients and guests.
What do you do on-site to keep morale high and your team motivated?
I try to make sure people feel appreciated. Events are demanding, the hours are long, and the pressure is real, so genuine care for the people around you matters more than most people realise. Energy is contagious too. If the person leading stays calm, positive and solutions-focused, it tends to spread. The tone at the top sets the tone in the room.
If you could name three event icons you would love to meet, who would they be?
Joe Pine would definitely be in there. His work on the Experience Economy has had a huge influence on my own research and thinking around the value of experiences and transformation. I was actually fortunate enough to meet him at London Experience Week earlier this year (so I'm cheating a little with this one , rebel!) and his advice on something I was struggling with left a lasting impression. That said, our conversation wasn't nearly long enough, and I'd happily spend an afternoon over tea and cake talking all things experiences, transformation and meaning with him.
Bill Graham would be in there too. I've recently started getting to know more about his work and his impact on live music and concert culture is fascinating to me. I love his belief that people weren't simply buying a ticket, they were investing in an experience. As someone who started out in live music and deeply believes in the power of shared moments, I think we'd have plenty to talk about.
And finally, Will Guidara. His book Unreasonable Hospitality and his philosophy of creating thoughtful moments that make people feel truly seen resonates deeply with me. I firmly believe it's often the small, unexpected acts of generosity and care that people remember most, and I suspect we'd have a lot to discuss about how hospitality and human connection can elevate any experience.
What’s the next chapter in your events journey?
I'm still as passionate about live music and bringing people together as I was in my twenties, but I'm increasingly excited by writing, speaking and teaching alongside growing House of Lemon and launching new creative projects. Whatever the next chapter looks like, I hope it involves plenty of interesting people, meaningful experiences and a lot of live music.
Nominate your #EventProf of the week or sponsor an #EventProf and align your brand with the best in the industry by emailing marketing@standoutmagazine.co.uk
#EventProf of the week: Gemma Bechervaise, Enable
Each week, we spotlight a StandOut individual who has made an extraordinary impact within the events industry. This week, we’re featuring Gemma Bechervaise, creative events director at Enable.
When did you realise that events were “your thing” and the career for you?
I actually started out in the film and television industry and absolutely loved it. But I quickly realised that you tended to fit into one of two camps – you were either in a department where you could be hugely creative or one where you could be highly organised. I wanted both. My brain has always worked equally on the creative and logistical sides, and I was looking for a career that would let me use them together.
When I left that industry, a few people suggested I’d make a good project manager, and others mentioned events. At the time, though, I pictured conferences or weddings and neither particularly appealed.
Then I landed a project management role on an incredible programme of live events and was completely hooked. Suddenly I’d found an industry where I could dream up ideas, solve complex logistical problems and watch those ideas come to life in front of thousands of people. It scratched every itch I had.
Since then, it’s been a complete love affair. I genuinely can’t imagine doing anything else. The long hours, the pressure and the inevitable stressful moments staring at a lightening app? They’re just part of a slightly toxic relationship that I’m far too in love with to walk away from.
Looking back over your career, what’s been the biggest lesson you have learned?
I’ve learned that you can spend months meticulously creating plan A… but you almost never end up executing plan A.
Live events have a habit of throwing curveballs at you – weather, suppliers, artists, transport, technical issues – and before you know it, you’re making decisions that weren’t in the original plan. The irony is that the reason you’re able to adapt so quickly is because you planned so thoroughly in the first place. Good planning gives you the confidence and understanding to be flexible when you need it most.
I’ve also learned that you’re only ever as good as the team around you. No event is built by one person, and the best ideas in the world are worthless without brilliant people to bring them to life.
And perhaps the hardest lesson for me, as a perfectionist, has been knowing when to let go. There comes a point where an event has to stop being perfected and simply happen. It’s still something I’m working on, but I’m getting better at recognising that sometimes “ready” is better than “perfect”.
What are you working on at the moment?
One of the things I love most about my role as creative events director at Enable is the variety. I’m fortunate to work across a portfolio of very different events, so there’s never really a quiet moment.
We’ve just launched our newest event, Battersea Park Comedy Festival, so I’m currently pulling apart all the data to understand what worked, what didn’t and how we make year two even better.
At the same time, I’m about to head on-site for the second year of Country on the Common, while finalising plans for Battersea Park in Concert in August and developing the creative for Battersea Park Fireworks in November.
And because event planning never really stops, I’m also shaping a potential new show for 2027 while laying the strategic foundations for 2028.
So, in one word? Busy. But I wouldn’t have it any other way.
What trends in the events world are you most excited by right now?
I think audiences are becoming much more intentional with how they spend their money. They’re no longer buying tickets just because an event exists – they’re buying experiences that feel unique and emotionally rewarding.
That’s pushing organisers to think beyond a line-up and create complete worlds, stronger storytelling, and more reasons to come back year after year. I also love seeing events becoming more community-focused, rather than trying to be all things to all people.
When you’re going on-site, what three things do you not leave home without?
First, my bumbag full of mini essentials – a torch, power bank, hand sanitiser, tissues, sharpie, hair band and all the little things that somehow become indispensable when you’re on-site.
Second, a clean pair of socks in my backpack. It might sound odd, but after a long day in wet boots, nothing lifts your mood quite like dry socks. No one needs trench foot at a festival.
And finally, waterproofs. It’s England. Experience has taught me that if you leave them at home, that’s the day you’ll spend 12 hours standing in torrential rain. You'd be surprised what you can achieve if you are dressed appropriately.
When you’re on-site and someone wants a favour, what will win you over?
Come with a solution, not just a problem.
I’ll always make time for someone who’s thought through the issue and can explain what they need and why. Events are built on teamwork and flexibility, but everyone’s juggling priorities, so making it easy to say yes goes a long way.
That said… I can also be very easily persuaded by something sweet. Turn up with a brownie or a packet of Haribo and your chances of getting my attention definitely improve.
Do you have any on-site bugbears?
People walking past problems because “it’s not my department”.
We are only here because of our audience. We don’t create festivals for ourselves – we create them for the people who have chosen to spend their time and money with us. So, I hate seeing someone ignore an issue because they think it belongs to another team.
If you spot a trip hazard, a queue building, an overflowing bin or a customer looking confused, own it. Deal with it if you can or find the person who can. Guests don’t see departments or organisational charts; they just experience the event as a whole.
For me, the best event professionals are the ones who are constantly looking at the site through the eyes of the customer and asking, “Would I be happy with this?” If the answer is no, fix it.
Do you have any on-site rules that you live by?
Never ask your team to do something you wouldn’t be prepared to do yourself.
Whether that’s picking litter, moving barriers, or helping reset furniture in the rain, leadership is visible on-site. If people see you mucking in, they’re much more likely to go the extra mile themselves.
What do you do on site to keep morale high and your team motivated?
I make a point of saying thank you, celebrating the small wins and making sure people know why their work matters.
When everyone is tired, stressed and running on caffeine, a bit of recognition can completely change the atmosphere. I also believe that keeping people well fed is one of the simplest ways to keep spirits up – good snacks can solve an astonishing number of problems on-site.
And whenever possible, there should be music. It lifts the energy, breaks the tension and reminds everyone why we’re there in the first place.
Events are serious business, but they’re also meant to create joy. I think the best teams are the ones who can work incredibly hard while still finding reasons to laugh along the way.
What’s the next chapter in your events journey?
I feel incredibly lucky to have reached a point in my career where I’m genuinely in my dream job, so right now the focus is on making the most of it.
I want to keep learning, keep innovating and keep creating experiences that surprise people. I never want to become complacent or think I’ve got all the answers – our industry moves too quickly for that.
One of the biggest sources of inspiration for me is experiencing other forms of entertainment. I make a conscious effort to go to as many festivals, theatre shows, immersive experiences, concerts and attractions as I can, because the best ideas often come from outside your own corner of the industry.
Ultimately, I hope the next chapter is simply more of what I love: building brilliant teams, trying bold new ideas, and creating events that people remember long after they’ve gone home.
Nominate your #EventProf of the week or sponsor an #EventProf and align your brand with the best in the industry by emailing marketing@standoutmagazine.co.uk
#EventProf of the week: Hailey Golding, The Ryder Cup
Each week, we spotlight a StandOut individual who has made an extraordinary impact within the events industry. This week, we’re featuring Hailey Golding, event operations manager at The Ryder Cup.
When did you realise that events were “your thing” and the career for you?
When I was 15, the charity Oxfam was running the Oxjam/Gigmaker programme, where they send you some resources to organise your own music event locally in aid of Oxfam. I took on that project over the summer, raised a good amount of money and had the best time running the event! I remember having a conversation with my mum about how much I loved it and how I wish I could just do this for a living instead of getting a “real job”. She said, “You can, it’s called event management and it can be a whole career”. From that moment on I was hooked. I finished up my GCSE’s, A-Levels, went to university to do my degree in event management, and haven’t looked back.
Looking back over your career, what’s been the biggest lesson you have learned?
Every single person, team and project is different, and often what might be right for one situation doesn’t always work for another. This might seem obvious, but it’s also very applicable to team dynamics and how you approach individuals and their personalities. Events is an industry made for people, by people, so there is an extremely wide scope of characters you’ll interact with. Not every person will have the same level of directness, tact, pace, conflict resolution, sensitivity, tolerance, humour, or contextual knowledge that you do. It may be higher or lower on varying scales. Just because you don’t immediately click with one team, doesn’t mean you or they are falling short or you don’t belong in events – maybe that just isn’t the most compatible environment for you. That doesn’t mean you can’t thrive! Learning to adapt your approach is an extremely valuable skill, taking the time to understand how different people work, what motivates them, and how they prefer to collaborate, is a trait that will serve you extremely well throughout your career.
What trends in the events world are you most excited by right now?
Excited to see a real uptake in more integrated off-site fan engagement for major events. Particularly with satellite/pop up fan zones becoming a much bigger part of how organisers engage audiences beyond ticket-holders. One or two of the biggest hallmark events in global sport have done this for a while, but historically it has felt like an afterthought, whereas at the moment it seems like organisers and agencies are paying attention to the potential benefits of these types of activations and fan-centred events. Utilising these adds to the main events’ commercial viability in regions external to its immediate location; it pushes innovation in technology for guest/customer benefit; it opens up possibilities for much more inclusive events – from mobility to financial barriers; and it cultivates an invaluable sense community and cohesion around the event.
When you’re going on-site, what three things do you not leave home without?
For greenfield sites: noise cancelling headphones, sweet treats, and wellies – can’t ever rely on the great British weather!
Do you have any on-site bugbears?
Badly parked (abandoned) buggies!
Do you have any on-site rules that you live by?
A buggy ride a day keeps the doctor away. Getting out on site regularly, checking in with people, spotting issues early, and staying involved.
What do you do on site to keep morale high and your team motivated?
I make a “brew list”. I write down the members of my immediate team’s go to tea/coffee order, how they drink it and their favourite snack/chocolate bar/meal deal. Always comes in handy when you’re doing a drinks run, or if someone is particularly busy or in need of a little pick me up. I find the little things like knowing someone’s coffee order or favourite treat without them having to ask can bring a little bit of comfort to someone when they need a little boost. Depending on the project I’ll print it out and put it up in the site office somewhere so that we’ve all got access to it.
What’s the next chapter in your events journey?
For the next two years or so I’ll be with the Ryder Cup Team, working on the 2027 Adare Manor event, with a few other smaller events potentially along the way. It’s such a privilege to get to work on hallmark events like these, especially with such a great team around you. Extremely excited about this one!
#EventProf of the week: Emily Marlow, freelancer
Each week, we spotlight a StandOut individual who has made an extraordinary impact within the events industry. This week, we’re featuring Emily Marlow, freelancer.
When did you realise that events were “your thing” and the career for you?
I first realised events were “my thing” when I put on my first gig aged 15 with my best friend, though at the time it definitely wasn’t a career plan. I kept organising things purely for the joy of it, including co-running a community events organisation called Girl Gang Leeds. We created fun, safe and empowering spaces for women and people of marginalised genders, and as those events grew, so did my confidence. Somewhere along the way, it clicked that the thing I was doing for fun could actually be work, and that’s when I started taking it seriously as a career.
Looking back over your career, what’s been the biggest lesson you have learned?
That people are generally happy to share knowledge if you ask. I didn’t take a traditional route into events. I learned by being curious, building strong relationships, benefiting from other people’s generosity, and having the space to try things out.
What are you working on at the moment?
I’m currently working as front of house manager on the Turner Prize exhibition, which this year is hosted at Cartwright Hall as part of Bradford 2025. I started in September, straight off the back of the summer festival season, and initially balanced the role alongside working in production at Light Night Leeds. It’s been a lovely winter project, overseeing all the additional elements brought into the venue – including F&B, the box office, cloakroom, volunteers, and the playful space.
What trends in the events world are you most excited by right now?
I’m excited by the move toward more immersive and participatory moments that encourage curiosity and play. Seeing how people engage with interactive and welcoming spaces really highlights how powerful it can be when audiences are invited to be part of the experience.
When you’re going on-site, what three things do you not leave home without?
- A metal lunch box and spork that I get all my takeaway meals in. I find eating at my desk much more enjoyable without the throwaway container and cutlery.
- Proper earplugs, for both sleeping and being near speakers, essential whether I’m working or lucky enough to catch some of the show.
- Waterproof socks – if you have to work out in the rain, having dry feet makes all the difference.
When you’re on-site and someone wants a favour, what will win you over?
Food-based treats, preferably from off-site, for a bit of variety from the norm. The way to my heart is definitely through my stomach!
Do you have any on-site bugbears?
Ego on site. People who act like exhaustion or overworking is a badge of honour, or who make others feel small for asking questions. Clarity, generosity, and openness always make things run better.
Do you have any on-site rules that you live by?
I try to do something every day that isn’t work: a walk, a trip to the local town (particularly on longer shows), a call with a friend back home, or a few pages of a book. Even on the busiest shows, there’s usually time for something small, and it’s a good reminder that there’s life outside the job.
What do you do on site to keep morale high and your team motivated?
I prioritise getting the basics down: proper rest, decent food, plenty of water, and sleep. Nobody does their best work on an empty battery, and there’s no glamour in burning out. Feeling looked after goes a long way.
What’s the next chapter in your events journey?
I’m keen to do more advancing and to work on projects with longer run-ups. I really enjoy getting my teeth stuck into a show and having the time to make a meaningful impact, whether that’s shaping an arts programme, improving operations, or strengthening the overall experience for audiences and teams alike.
Nominate your #EventProf of the week or sponsor an #EventProf and align your brand with the best in the industry by emailing marketing@standoutmagazine.co.uk
#EventProf of the week: Jack Lamacraft, The Park
Each week, we spotlight a StandOut individual who has made an extraordinary impact within the events industry. This week, we’re featuring Jack Lamacraft, global MD at The Park.
When did you realise that events were “your thing” and the career for you?
I think from an early age I was always really interested in events and how they functioned. I reckon the moment I realised I could possibly make it a career rather than just a passion was when I started working at Cake in the early 2000s and learned more about experiential marketing. This combined my passion for brands with events. Although I was working in the PR team at the time, I was always looking longingly at the events team and plotting my move to join them.
Looking back over your career, what’s been the biggest lesson you have learned?
The industry is all about people and the power of collaboration to create the extraordinary. I think the biggest lesson is to make sure that you’re harnessing that power and getting the right people together and giving them what they need to make the seemingly impossible possible.
What are you working on at the moment?
We’ve always got lots going on at The Park. We’re currently working on a few World Cup projects, which is super-exciting, and we recently won a pitch for an incredible tech brand, so we’re just starting to plan a campaign for them.
What trends in the events world are you most excited by right now?
Being a festival guy, I am loving the fact that many events, especially those in the B2B world, are now realising that no two people are the same and, therefore, no two people should have the same linear experience. We need to allow people to shape their journey and have multiple options of where to be and what to do, as they would at a festival.
What’s your go-to “event day survival kit”?
Haribo Tangfastics.
When you’re going on-site, what three things do you not leave home without?
Comfortable running shoes, my leatherman, and my laptop.
When you’re on-site and someone wants a favour, what should/can they bribe you with?
A well-made cup of tea in a big mug and I am yours.
Do you have any on-site bugbears? Or What drives you mad on-site?
Senior people that think they are above certain tasks. We’re all in it together, striving for the same outcome, and if you see something that needs doing then just do it. I am at my happiest sweeping, dusting, or picking up rubbish just before going live.
Do you have any on-site rules that you live by?
Be nice to everyone, treat everyone how you would like to be treated. Don’t be a dick.
What do you do on site to keep morale high and your team motivated?
Keep the Haribo Tangfastics flowing, offer to help them, and let them know that we’re all in this together.
What’s the next chapter in your events journey?
My own area at Glastonbury Festival (One day, hopefully).
Nominate your #EventProf of the week or sponsor an #EventProf and align your brand with the best in the industry by emailing marketing@standoutmagazine.co.uk
#EventProf of the week: Judith Manson, Goldline Events
Each week, we spotlight a StandOut individual who has made an extraordinary impact within the events industry. This week, we’re featuring Judith Manson (middle), managing director at Goldline Events.
When did you realise that events were “your thing” and the career for you?
Before events, my background was in newspapers and publishing. In 2004, I was contracted to produce a magazine for two local Brighton events, and it gave me my first real insight into what happens behind the scenes of a large, multi-venue operation. I loved it.
What hooked me was the mix of logistics, people, problem-solving, and creativity, and the satisfaction of seeing months of work come to life. I wanted to learn everything, so I got involved across operations, finance and community engagement, and eventually became festival director for one of the events.
Then in 2012, like 7,000+ others, I joined the London Organising Committee of the Olympic and Paralympic Games. That’s when I knew for sure: sporting events were “my thing”. The rest, as they say, is history.
Looking back over your career, what’s been the biggest lesson you have learned?
That you can plan brilliantly and still need to be ready to adapt fast.
Like most of the industry, COVID-19 was a defining moment. We had months of planning behind us, and suddenly events were postponed or cancelled due to circumstances completely outside our control. It was incredibly tough, but it reinforced something I still carry into every event: never take delivery for granted, and build resilience into your plans, your comms, and your team.
It also strengthened the community in our sector. Race directors and event teams supported each other in a way I’ve never seen before and that spirit has stayed with us.
On a practical level, I’ve learned that whether you’re delivering an event for 500 people or 50,000, the fundamentals don’t change: attention to detail, safety, and participant experience are everything. And the more prepared you are before you arrive on site, the more capacity you have for the inevitable curveballs. I usually arrive five days out, those days fly by, but it gives me breathing room to handle the unexpected without compromising standards.
What are you working on at the moment?
We’re gearing up for the Robin Hood Half Marathon and Mini Marathon on Sunday, September 27, 2026.
Alongside delivery planning, we’ve also got some exciting announcements coming up that will strengthen the event experience and support the causes our runners care about, so it’s a busy and very positive time.
What trends in the events world are you most excited by right now?
The growth in Gen Z participants and women runners. The momentum in both has been incredible, and it’s still building into 2026, which is brilliant for the sport and for events.
It’s exciting because many of these participants are newer to running, which challenges organisers to think differently: how we welcome people, how we communicate, what we offer on event day, and how we make sure everyone feels represented, not just the traditional “serious runner” audience.
I’m also really encouraged by the wider push for accessibility and inclusivity — from first-timer-friendly experiences to the rise of community running groups, which is helping events feel more open, supportive, and representative of the people taking part.
When you’re going on-site, what three things do you not leave home without?
- My event bag — my mobile office. Batteries, stationery, torch, hi-vis… the things that save time when you’re on a live site.
- A measuring wheel — in road running, measurements matter. The course is measured and certified, but we still check key areas every year, especially the final straight and finish gantry positioning. If anything’s off, runners will tell you, loudly.
- My pillow — it sounds odd, but if I’m away for a week, it’s non-negotiable. Hotels aren’t as glamorous as people think, and good sleep is performance-critical when you’re delivering long days.
When you’re on-site and someone wants a favour, what will win you over?
A simple one: ask nicely. Everyone’s under pressure, but kindness and respect go a long way and they set the tone for the whole site.
Do you have any on-site bugbears?
Yes: people ignoring the rules. Site rules exist for safety and fairness. “No vehicle movement before 16:00” doesn’t mean “it looks quiet at 15:00 so I’ll chance it”. And beyond safety, I want every runner, from the first finisher to the final finisher, to have the same quality experience. If half the site has packed down when the last runner crosses the line, they don’t get what they’ve trained and paid for.
If someone breaks the rules, I will stop it and if needed, they won’t be back next year.
Do you have any on-site rules that you live by?
Follow the rules. Lead by example. Don’t do anything you wouldn’t want someone else to do and treat people the way you’d want to be treated.
What do you do on site to keep morale high and your team motivated?
I’m lucky, we’ve had the same core site team for years, some for over a decade. We come together twice a year and genuinely look forward to it. We’re like a brilliantly dysfunctional family, and everyone cares about doing a great job.
I’m big on making sure we’re one team, office and site, with no dividing line. I check in with people constantly: what’s on track, what’s worrying them, what support they need. If there’s a problem, we talk it through and solve it quickly.
And on tough weeks, like the snow in Reading in 2018, you shift into a more human, hour-by-hour mindset: keep people safe, keep them warm, keep communication clear, and focus on what matters most.
What’s the next chapter in your events journey?
We started Goldline Events in October 2015, and I’ve got no plans to slow down. I want to keep improving what we do and keep learning – even in areas where we’re already strong.
It’s a crowded sector, so I’m always looking for ideas that help us stand out and genuinely improve the runner experience. My goal is simple: deliver events that make people leave thinking, “That was amazing, I have to do it again, and I’m telling my friends”.
Nominate your #EventProf of the week or sponsor an #EventProf and align your brand with the best in the industry by emailing marketing@standoutmagazine.co.uk
#EventProf of the week: Tom Blake, Excel London
Each week, we spotlight a StandOut individual who has made an extraordinary impact within the events industry. This week, we’re featuring Tom Blake, waste manager at Excel London.
When did you realise that events were “your thing” and the career for you?
I hadn’t set out to work in events—my focus has always been waste management. But when the opportunity at Excel came up, I quickly saw the scale of the challenge behind the scenes. The volume of waste, the complexity, and the opportunity to drive real change made it clear this was where I could make the biggest impact. That’s when I knew this was the right fit.
Looking back over your career, what’s been the biggest lesson you have learned?
Progress beats perfection. Making something a little better every day delivers far more than waiting to get everything right in one go. Consistency is what drives lasting change.
What are you working on at the moment?
We’re planning significant upgrades to our waste management infrastructure at Excel. It’s about improving efficiency, increasing recycling quality, and future-proofing the operation. The next few years will bring some genuinely exciting innovations.
What trends in the events world are you most excited by right now?
There’s a growing focus on what happens after the event—what’s left behind and how it’s managed. The shift towards modular stand builds and more circular design thinking is a big step forward, and it’s already having a tangible impact on reducing waste.
When you’re going on-site, what three things do you not leave home without?
A power bank—because the phone never stops. A reusable coffee mug. And strong, comfortable shoes.
When you’re on-site and someone wants a favour, what will win you over?
We’re all here to make the event a success, so if it’s possible, we’ll help. But if you get me talking about recycling, you’ll definitely have my attention.
Do you have any on-site bugbears?
When back-of-house services aren’t considered early enough. Waste and cleaning aren’t afterthoughts—they’re critical to delivering a successful event.
Do you have any on-site rules that you live by?
Never say, “It’s a quiet day.” It never is.
What do you do on site to keep morale high and your team motivated?
Waste teams don’t always get the spotlight, but they should. I make sure my team knows the value of what they do—they’re essential to the success of every event, and I treat them accordingly.
What’s the next chapter in your events journey?
We’re entering a phase where waste management in events needs to be more visible, more strategic, and more influential. For me, the next chapter is about continuing to raise the profile of what we do—embedding it into event planning from day one and developing teams that take real pride in delivering it.
Nominate your #EventProf of the week or sponsor an #EventProf and align your brand with the best in the industry by emailing marketing@standoutmagazine.co.uk
#EventProf of the week: Anna Thompson, The Great Run Company
Each week, we spotlight a StandOut individual who has made an extraordinary impact within the events industry. This week, we’re featuring Anna Thompson, event manager at The Great Run Company.
When did you realise that events were “your thing” and the career for you?
Events, in particular mass participation running became my accidental passion during my time as an event management student at Leeds Metropolitan University. Being given the opportunity to work with and shadow other experienced event managers in the field set this passion alight – realising a career that takes me into the great outdoors and where no two days are the same. I’ve never looked back since!
Looking back over your career, what’s been the biggest lesson you have learned?
Throughout my career, the biggest lesson I have taken away is the importance of developing strong professional relationships. Whether that is with venues, stakeholders, or suppliers, being able to pick up the phone with an industry friend/peer when you need support is priceless, especially when delivering events in multiple cities across the country.
What are you working on at the moment?
As a team, we have just delivered the London Landmarks Half Marathon. Leading on the operational delivery of a half marathon in Central London took up a lot of my time. This is whilst preparing for another big year here at The Great Run Company, working on the development of events such as The AJ Bell Great Manchester Run, AJ Bell Great North 10K, AJ Bell Great North Run, leading into The AJ Bell Great South Run in October – all of which are surpassing entry target expectations and require operational development to cater for the uplift in runners. I am also currently working with several junior event managers in the department, upskilling, mentoring, and handing over projects for the year which I am really enjoying.
What trends in the events world are you most excited by right now?
A big trend in the events world that excites me right now is the rise of running. People are choosing a healthier lifestyle and certainly signing up to Great Run Events on mass. As an operative, this is driving creativity and new concepts to increase capacity and grow within our current portfolio across the country. As well the challenge this creates, it certainly ignites my spark for planning and development.
When you’re going on-site, what three things do you not leave home without?
When travelling to an event I will always bring a full set of waterproofs, hi-vis, moulded earpiece, anemometer, and head torch. More importantly, Birkenstocks – after a long day in steal toe capped boots! That was definitely more than three!
When you’re on-site and someone wants a favour, what will win you over?
I don’t need to be won over to support someone on-site with a favour but I will always bank it for when I need something in the future.
Do you have any on-site bugbears?
Leading by my on-site rules, my biggest bugbear is someone who walks past a problem. At the Great Run Company, I am proud to be part of a team that works together to deliver such high-quality events. This means being vigilant and meticulous when onsite – no problem is too big or small to fix.
Do you have any on-site rules that you live by?
Never walk past a problem
Eyes on your team/colleagues – support each other
Always ask the question
A tidy site is a safe site
Importantly, enjoy yourself, take a step back, and witness what is being delivered in front of you and the hard work that has gone into creating the event.
What do you do on site to keep morale high and your team motivated?
Getting stuck in myself – I will never stand back and watch. We are in the trenches together!
Making sure my team are well fed and considered throughout the day. Rolling out into a city centre at 3am can always be made bearable with a hot coffee and a smile.
What’s the next chapter in your events journey?
The next chapter in my events journey is very much here at The Great Run Company. I look forward to developing my position as a senior member of the operations department, providing support and guidance to the next generation of future event managers.
Also, the running market is very exciting right now, and I look forward to further developing and growing our product here at The Great Run Company.
Nominate your #EventProf of the week or sponsor an #EventProf and align your brand with the best in the industry by emailing marketing@standoutmagazine.co.uk
#EventProf of the week: Dan Gibson, Carden Park Hotel
Each week, we spotlight a StandOut individual who has made an extraordinary impact within the events industry. This week, we’re featuring Dan Gibson, director of sales at Carden Park Hotel.
When did you realise that events were “your thing” and the career for you?
From the age of 16, when I started my career at Carden Park! I was working in the restaurant as a breakfast waiter and I was drawn to the energy of the busy events departments and the buzz surrounding these big events. And then, the first time I saw an event go from a proposal and site visit to a fully executed experience for hundreds of people, I knew I’d found the right industry. There’s something incredibly rewarding about helping shape moments that people remember and creating customer experience.
Looking back over your career, what’s been the biggest lesson you have learned?
The biggest lesson I’ve learned is that relationships are everything! You can have the best product and the most beautiful hotel in the world, but people buy from people they trust. Whether it’s clients, partners, or internal teams, investing time in understanding their needs and building genuine rapport always pays off. Strong relationships are what turn challenges into solutions and first‑time clients into long‑term clients.
What are you working on at the moment?
Aside from EBL 2026 of course, I am focused on a number of large high profile events as far out 2028. We’re lucky to have the offering we have, which means we’re able target a variety of different market segments. This really does make every day very different. We have some exciting developments to the estate happening this year so I am busy working alongside colleagues to get these into action.
What trends in the events world are you most excited by right now?
I’m most excited by the rise of experience‑driven events. Clients are looking for immersive, personalised elements that go beyond the traditional 9-5 meeting. Wellness‑integrated events, outdoor, and the creative use of technology are becoming more the thing — and as a luxury resort ,we are perfectly positioned to bring those to life.
When you’re going on-site, what three things do you not leave home without?
- My phone
- The Event Banquet Event Order
- And some good old customer service training
When you’re on-site and someone wants a favour, what will win you over?
A positive attitude goes a long way. If someone approaches me respectfully, shows they’re working hard, and is genuinely trying to create the best guest experience, I’ll always do whatever I can to support them. We’re all on the same team.
Do you have any on-site bugbears?
My biggest on‑site bugbear is avoidable surprises – issues that could’ve been flagged earlier. Clear communication prevents 90 per cent of last‑minute stress.
Do you have any on-site rules that you live by?
- To be visible
- Be one step ahead
- Never assume – Always double check
- Stay calm, your energy sets the tone for others
What do you do on site to keep morale high and your team motivated?
I make sure the team feels supported and valued. That means clear briefings, celebrating the small wins, and keeping humour alive where possible. I believe in leading from the front: if the team sees you calm, organised, and positive, it lifts the entire room. And some good old banter!
What’s the next chapter in your events journey?
We genuinely work in the best industry with the best people, I’m excited to continue to help grow Carden Park’s presence and help develop the amazing individuals who make this industry the best!
Nominate your #EventProf of the week or sponsor an #EventProf and align your brand with the best in the industry by emailing marketing@standoutmagazine.co.uk
#EventProf of the week: Izzy Connell, freelance event operations
Each week, we spotlight a StandOut individual who has made an extraordinary impact within the events industry. This week, we’re featuring Izzy Connell, freelance event operations and site management.
When did you realise that events were “your thing” and the career for you?
I knew the traditional route into work wasn't for me. I started as a freelancer between film, TV, events and even windsurf instructing! Then I got asked to organise a school day for Village Green Festival, which I had been helping with for a few years. I jumped at the chance and it just clicked! Even for a project like that, something about taking all the different elements, the teamwork, and most of all watching it come to life, brought me so much satisfaction. Shortly after, I was offered a six-month role at Vision Nine and I ended up being there for over five years.
Looking back over your career, what’s been the biggest lesson you have learned?
Create your own village. I have been lucky enough to work with amazing people over the years, many of which are now friends both on and off-site. But that phonebook of support and knowledge is the most valuable tool, along with the podger. Whether it's that person who you can lean on during the quiet period, that person who can get a convoy of woodchip to you in 24 hours, or the person you call for guidance on how to get an arctic out of a sinkhole. Expect the unexpected and don't be afraid to ask for help.
What are you working on at the moment?
I am starting to advance summer shows and get fully stuck into the planning. I have a few shows I’ve been working on for a number of years, which is allowing me to look at where we can improve the offering, whether that be the products or the practices on-site. I’m giving the site plans a refresh and reaching back out to suppliers. I still keep some gaps in the summer though in case interesting new projects come up.
What trends in the events world are you most excited by right now?
Over the past few years, I feel like there has been more of an emphasis on better working hours and increasing staff welfare both on and off-site. Hopefully, gone are the times where people celebrate having worked an 18+ hour day. We are now looking at that and asking why the right resources were not in place to prevent that. How do we improve things for staff? Whether that's better staff facilities, day rates or support.
When you’re going on-site, what three things do you not leave home without?
My cafetiere, multiple coats for any form of weather, and my notebook.
When you’re on-site and someone wants a favour, what will win you over?
Snacks always win me over. If you're coming to the office with bad news, good news, or just to say hi, bring snacks or if it’s early a black coffee! If you have lost a key, you better turn up with a whole cake.
Do you have any on-site bugbears?
Bad radio etiquette. Please keep the messages short and concise.
Do you have any on-site rules that you live by?
Don't be a dick and don't drive too fast.
What do you do on site to keep morale high and your team motivated?
Snacks. Can that be the answer to all the questions? In all seriousness though, if it’s a cold day, making sure the brew station is always topped up, if it’s wet how can we make a temporary drying room. In the middle of summer, making sure there are a few ice-cream runs. It always puts a smile on people's face. Making sure everyone has the right information, whether that’s where and when they can access accommodation, what’s going on across the site, and what the expectations are. Making sure we all have the right information makes everyone’s lives easier.
What’s the next chapter in your events journey?
I’m trying to take on projects that challenge me. I have recently started working on more conferences; it's nice to be inside sometimes. Or taking on new roles or challenges within my current comfort zone. Looking back over the past few years, I’ve already had opportunities that pushed me in ways I never expected – from helping to develop new sites and shows from scratch, to writing COVID event plans for pilot shows. Then supporting a Royal visit and even taking part in a live radio interview. I’m excited to see what the next few years have in store.
Nominate your #EventProf of the week or sponsor an #EventProf and align your brand with the best in the industry by emailing marketing@standoutmagazine.co.uk
#EventProf of the week: James Gibson, Grow Team
Each week, we spotlight a StandOut individual who has made an extraordinary impact within the events industry. This week, we’re featuring James Gibson, director of Grow Team.
When did you realise that events were “your thing” and the career for you?
My family owned a dance music/ punk record shop at the inception of the rave scene and helped organise raves in warehouses, fields, and venues. The combination of the dance music culture and attending music events and big raves gave me a passion for the excitement surrounding the events themselves. This led me to become a successful DJ, playing raves, free parties, and festivals. From behind the decks, I learned about stage and lighting, and then I started organising my own events and club nights. However the whole festival and events management element really kicked in with the Big Chill Festival, knowing and working with the team there. Foremostly, helping to manage and bring to life the first real festival tent hire company – Tangerine Fields – who I would say where the people who coined the term boutique camping!
Looking back over your career, what’s been the biggest lesson you have learned?
After holding many different roles within the music, festivals, and events and then the fact we know event managers wear many hats, that’s a hard question! I would say the biggest lessons I have learned are about people and how we all work differently and how working together creates the magic. Working on numerous projects with diverse teams over the years has shown that mastering the four Ps is essential: Patience, positivity, preparedness and proactivity.
What are you working on at the moment?
Growing the Grow Team!
Grow Team now has three main divisions:
- Event and festival consultancy and management (strategy, forecasting, programming, planning and operations)
- Event creation: Design and creation of creative events/festival and experience concepts. B2B event business consultancy and white labelling.
- Event health and safety: Event site safety and crowd design. Also health and safety for events in difficult or unique locations that provide potential adverse safety issues.
Announcing here! The Grow Team is officially launching Grow Safety as a dedicated event and festival health and safety provider in 2026. Separating itself out from Grow Team’s event consultancy and live operations management arm.
As a combined team, I have been working with a partner in Sheffield who owns and manages a 2000-capacity outdoor venue, providing both event consultancy and health and safety too. Furthermore, on an exciting note, I have helped the same client win a new licence for a separate, yet-to-be-announced multi use venue in the city.
Grow Team’s sister company At The Rave is also embarking on a new journey with a host of new partners for events in 2027. Working as a group on an exciting secret project series, hatching a new format of multi-stacked touring events and experiences in 2027! We are on the hunt for four unique venue locations across the UK for 2027, from cathedrals to tops of buildings or carparks to greenfield sites, and anything interesting in between.
Besides that! We are working with a series of promoters on provisions for expanding their events and creation of another new festival for 2027/28.
What trends in the events world are you most excited by right now?
I am personally loving the day raves or daytime events in unique locations like warehouses, disused industrial buildings, churches, or museums. The younger generation is also taking to these types of events which are helping to sustain venues and elements of the nighttime and music economy. Another trend or growing element of festivals which I love is closer interactions and involvement with attendees, asking the audience to play decision making roles within what actually happens during the festival programme. For me the future of all festivals will be closer engagement with the audience, garnering their joint involvement in the event.
A huge and brilliant event I went to in 2025 was Event Buyers Live: There needs to be more connectivity outside of the live shows between event organisers and the service providers. Events like these are critical for joined-up, longer-term thinking in our industry. EBL brings that in bucket loads. I say, more of the same, and welcome more events that celebrate our broad industry and bring us all together.
What’s your go-to “event day survival kit”?
In no particular order but starting out with:
- Sleep: Getting enough sleep on the build-up to an event and really importantly the night before event day is a number one weapon for keeping in control of event day madness!
- WhatsApp: Having all your teams looped into respective WhatsApps and or a master notification WhatsApp. A great comms tool when on-site, especially for the opening/event launch go moment!
- The four Ps: Patience, positivity, preparedness and proactivity. Giving the team and yourself reassurance that you have done everything reasonably practicable to have a safe and exciting event day.
- Calmness: Staying calm, especially when everyone on-site is working extra hard to pull the final pieces together. Being the ever calm and approachable smiley character helps others soak up the same calm behaviour. Often getting the important work done far safer and better!
- Coffee: Always a favourite but I am now finding 100 per cent cacao and nootropics like lions mane and reishi mushroom are keeping me more alert and clear minded.
- Quality event clothing and footwear: After years in the game, I love nothing more than a bit of decent event gear. Waterproof/hiking or ski style jackets and decent boots or shoes for the right occasion and weather!
- Electric bikes, buggies or rickshaws: Electric bikes and rickshaws are a great way for your team to get across a festival or large outdoor event site. Electric buggies have also come a long way too, so having these really helps with reducing the diesel use.
- Smile: When all else fails or the event production around you is not quite going as planned, SMILE! Remembering to smile and keep your teams energy up with a supporting attitude is so easily lost within the stress of live event day. Keep that smile on and soon enough you will notice everyone is doing it!
When you’re going on-site, what three things do you not leave home without?
Apart from the office kit and fresh site plans!:
- My water bottle: Stay hydrated out there folks!
- All weather event boots and coat: The essentials and the clothing that gets the most use!
- The mobile! Everything can be managed from a device. The tool that gets the most use at an event!
Do you have any on-site bugbears? Or What drives you mad on-site?
Bugbears: People with bad attitudes! There is no need. Leave it at home people! It’s not wanted on-site!
What drives me mad: Apart from drivers not returning buggy or telehandler keys! Probably bad parking or driving! People who park across access points or those just drive straight across the middle of main arena in wet conditions! However, drivers speeding on-site are probably in the top spot.
Do you have any on-site rules that you live by?
I have a few to be fair:
- Read the site rules! So many people take each next event for granted and don’t look at the site rules! Ensuring everyone, including me, does this is paramount.
- Work as a team not as a single entity. Together we are stronger!
- Site safety is a must for me: Nothing worse than those delivering events doing so in an unsafe manner. As I am at the forefront of safety and ops, making sure the safety rules are adhered to is number one for me!
- Good comms: Strong, polite, helpful and thoughtful coms.
- Sense of humour: Often not a site rule but it should be up there at the top of the list. Having a decent sense of humour will help us all get through whatever is thrown at us!
- Site meetings and briefings: Making sure there is time and space for quality group and departmental meetings and attending them is a must for all ( unless an incident or urgent job takes primacy)
What do you do on site to keep morale high and your team motivated?
Biscuits and coffee: Beyond the basics of plenty of biscuits and coffee in the production and site office, I think keeping the team morale up is all about sharing the excitement of the event and the ongoing progress and success of where you are within the build, live, or break of an event. Reminding people on their small and big achievements and celebrating individual and team achievements through the day goes a very long way to act as the glue in the team machine.
Working with the whole team, departments, and individuals to remind them of how much they are shining and the good work they have done is paramount.
Also making sure that when one or more departments or teams is up against it, that the call goes out to show support for them. Even better, a call for those who can offer help (safely) to do so and rally around those teams otherwise normally left to their own devices. When everyone knows we are all in it together it brings the level of event fear down and the good vibes up!
I think also there is something to be said for production office/ site office comedy tongue and check signage! Nothing better on a rainy day to see a sign that says “don’t forget your sun protection!”
What’s the next chapter in your events journey?
Lots of new horizons and safe fun events. We have just started to build a new podcast series focusing on elements of the festival industry. Filming has started and we are looking to launch the series in 2026! I am working with another new event/film-based podcaster who is looking into doing backstage impromptu podcast moments with prolific artists or people of interest from our industry.
As mentioned, we are working on a new series of events brands and event experiences to be launched in 2027.
I think after many years working across the festival, events and exhibitions environment, I am now finally finding the rhythm to build more projects designed to give more enjoyment to those who work on them. There is a strong focus on creating projects and events that integrate health, mindfulness, and playfulness into the programming too!
Nominate your #EventProf of the week or sponsor an #EventProf and align your brand with the best in the industry by emailing marketing@standoutmagazine.co.uk
#EventProf of the week: Lulu Beasley, LOCK5
Each week, we spotlight a StandOut individual who has made an extraordinary impact within the events industry. This week, we’re featuring Lulu Beasley, designer at LOCK5.
When did you realise that events were “your thing” and the career for you?
I’m a chef by trade, but my first dip into events came with Create Food and Party Design, where I had the gloriously OTT job title of food design and event creative. It was the perfect balance: one foot firmly in the kitchen, the other designing experiences across some of London’s most incredible venues and events. If the old saying is true, I’ve never worked a day since. It hasn’t always felt like that though. It’s been hard, exhausting, and littered with uncertainty and self-doubt. But, as with anything worth doing, the mistakes are where the learning happens and the self-doubt is where you build yourself up from.
I think I always knew events were my thing, but I clearly remember the moment I realised I was actually good at it, and that’s the important bit.
After three truly dreadful interviews for a six-month role at Ascot Racecourse, Joanna Wales, then head of operations, invited me back on a race day to “see the lay of the land”. We sat on Level 4 of the grandstand, freezing, overlooking the winning post. She turned to me and said: “You could be really good at this. You just have to believe in yourself”. That moment was the catalyst for my career on a very prominent world stage with some of the very best in the industry.
Seven years later, I left Ascot without a fixed plan. I was introduced to Rob Mackay at Lock5. Rob wanted to explore design within major sporting and social events; I was looking for someone brave enough to take me on. Rob said on our first meeting: “You can’t ride on the coat tails of Ascot forever” and he was right. Whilst it has certainly helped, I needed to forge my own way and having the freedom to pour everything I’d learned about people, experience, and events into work at that scale was a turning point and it’s shaped everything I’ve done since.
Looking back over your career, what’s the biggest lesson you’ve learned?
Experience is everything, not just for the audience, but for the client and the entire ecosystem we operate within. Deliver an exceptional experience at every level, and the future tends to take care of itself, especially in such a cyclical events industry as mine.
People don’t remember what you made, they remember how you made them feel.
The work isn’t about us. It’s about the people who experience us, the clients who trust us, and the memories we can create to ensure a great return of investment and customer retention.
What are you working on at the moment?
So much – and that’s exactly how I like it.
This year, we’re repositioning Lock5 as a temporary event specialist, building on our strong relationships with temporary structures companies, our fit-out expertise, and the launch of a new design and experience division. By bringing these elements together, we’re able to collaborate with industry experts to create stronger propositions, win more business collectively, and deliver genuinely exceptional experiences.
The industry has shifted dramatically, and both our work and our position within it need to reflect that. It’s the perfect moment to reassess, refine and shake things up, and I’m incredibly excited about where this next chapter is taking me.
What trends in the events world are you most excited by right now?
I actively try not to follow trends. Trends have a habit of making everything look the same or worse – like a Pinterest board had a meltdown.
Good design doesn’t shout. It whispers, through detail, intention, and moments only a small percentage of people will consciously notice. That’s who I design for: the one per cent.
I don’t want someone to walk into a space and immediately know we did it. I’d much rather they say: “Wow… who did this? Give me their number immediately”.
When you’re going on-site, what three things do you not leave home without?
Cable ties – obvious, indispensable, life-saving, even better if they are reusable.
Sunglasses – years of staring at white tents has made me marquee blind!
Lip balm – the only thing guaranteed to send me into a mild panic if I can’t find it.
When you’re on-site and someone wants a favour, what will win you over?
If I had a pound for every time someone asked me to “Just put a tree” in front of something ugly, I would be retired by now.
I’m a flirt and being posh occasionally helps. But truly, a please, a thank you, and a good sense of humour usually gets that tree exactly where it needs to be.
And if all else fails… Reese’s Pieces.
Do you have any on-site bugbears?
Oh, plenty. Having been both client and contractor, these remain universally irritating:
- Bad parking on-site with no contact number
- Terrible forklift drivers
- Land grabbing
- The “I’m just going to borrow this” mentality
- Damaging something and not owning up
- Poor staff welfare – there is absolutely no excuse
- And not to single anyone out, but men in hi-vis with no top on and corners tied up
Do you have any on-site rules that you live by?
Golden rule: don’t be a dick. Seriously. Most on-site problems would vanish overnight if everyone just followed that.
Also:
- Leave the site better than you found it
- Don’t let the job become bigger than you
- Never hold a clipboard, it just screams “I don’t know what I’m doing”
What do you do on-site to keep morale high and your team motivated?
Always be two steps ahead. Keeping a team motivated is about confidence: redirect when schedules change, handle curveballs calmly, and lead decisively. When you move with certainty, people stay calm, focused and motivated. Confidence is contagious.
What’s the next chapter in your events journey?
The next chapter is about repositioning the status quo and reshaping perception.
I’m focused on redefining how design and experience is understood in events, not as window dressing, but as strategy. Design that challenges default thinking, solves real problems, elevates emotion, and deliberately shapes how people move, feel and remember an event.
There’s also a clear commitment to legacy: setting higher standards, understanding the limitations on sustainability, mentoring talent, building strong relationships, and actively helping move the industry forward.
If I can continue to create exceptional work while challenging industry thinking, raising the bar and leading change rather than following it, then that feels exactly right and infinitely more fun than playing it safe.
Nominate your #EventProf of the week or sponsor an #EventProf and align your brand with the best in the industry by emailing marketing@standoutmagazine.co.uk
#EventProf of the week: Barry Treasure, DHP Family
Each week, we spotlight a StandOut individual who has made an extraordinary impact within the events industry. This week, we’re featuring Barry Treasure, head of live production at DHP Family.
When did you realise that events were “your thing” and the career for you?
During my law degree at Nottingham Trent, I got a job flyering for the students’ union. Instead of studying as I should have done, I spent most of my time promoting and working on our club nights. I stayed on after my degree and eventually ended up as entertainments manager. After I moved to London, I worked for a book publisher for a while, but the role didn’t excite me and luckily afforded me a lot of spare time so when DHP dropped me a line to ask if I wanted to rep some shows I jumped at the chance. Fast forward a year and I was repping most nights of the week working in venues all over London. I moved to DHP full time in 2014.
Looking back over your career, what’s been the biggest lesson you have learned?
You never stop learning. I have worked in events for over 20 years but I’m still learning. There’s lots of different terminology (especially when dealing with touring teams from around the world), shorthand speak and acronyms – it can be handy to bookmark a theatre terminology webpage or a marked up drawing of a stage plan for reference. I think it’s important to remember that no one knows the minutiae of every aspect of the event industry but if you ask the right questions, are prepared to listen and take on board advice then you can’t go wrong.
What are you working on at the moment?
January tends to be relatively quiet so it’s a good chance to get the shop in order after a busy end to the year. I took the opportunity this month to update and automate a load of our templates and processes ready for a fresh gig season, making sure our production managers can focus on more important things than paperwork. My attention is also starting to turn towards our summer festivals – Bearded Theory and Splendour – which seem to come around quicker each year.
What trends in the events world are you most excited by right now?
I’m really excited to see how AI tools will help propel the industry by allowing creative people just get on with being creative instead of spending time on admin etc. In my own corner of the events world, I’ve started to make efficiencies by using AI to write codes to automate a lot of my admin – something that was previously beyond my skillset – and the tools are only going to get better and more specialised.
I’m also excited to see the how the use of holograms and AR progresses. Hopefully usage will become more widespread if and when the cost comes down, so these technologies can be used at grassroots level and up, instead of just at higher budget level events.
When you’re going on-site, what three things do you not leave home without?
Apart from the absolute essentials (laptop/phone/chargers), I always carry multiple Sharpies, ear plugs, and paracetamol. Outdoor site essentials for me are a black-out eye mask, notepad, and production office snacks! Comfy shoes are a must as we tend to walk at least 20,000 steps or more on a festival day.
When you’re on-site and someone wants a favour, what will win you over?
Simply asking for help will generally work especially if the request is delivered politely. A fresh cup of coffee will also get my attention!
Do you have any on-site bugbears?
Parking outside of designated parking areas. Not only does it create access issues but it can eat up so much time trying to get vehicles moved.
Do you have any on-site rules that you live by?
To make sure everyone in my team eats. It’s easy to miss a meal on event days when working to tight schedules.
What do you do on site to keep morale high and your team motivated?
I regularly check in with my teams and make sure I go to see them wherever they’re working so that communication isn’t just over a radio or WhatsApp. It’s also so important to tell people when they’re doing a good job. Such a small detail that is forgotten surprisingly often.
What’s the next chapter in your events journey?
Well I’ll have been with DHP for 12 years in February and the company is in a really good position to push on and grow – something I’m excited to be part of. Everyone here is dedicated to putting on incredible events where the focus is on doing the right thing for our artists and audiences alike and that fits my ethos on how events should be produced.
Nominate your #EventProf of the week or sponsor an #EventProf and align your brand with the best in the industry by emailing marketing@standoutmagazine.co.uk
#EventProf of the week: Bethan Lowe, Seen Presents
Each week, we spotlight a StandOut individual who has made an extraordinary impact within the events industry. This week, we’re featuring Bethan Lowe, senior project manager at Seen Presents.
How did you get into the events industry?
My mum has always worked in the events industry, and I used to help her pack gift boxes after school – it ignited a passion. Before I knew it, I found myself working in events too.
I landed my first role when I was 16, working after school and on the weekends as crew on various events – everything from team building days to incentive trips. I took on almost every on-site role you could imagine to gain as much hands-on experience as possible. Alongside full-time work, I also volunteered as artist liaison at Rhythms of the World, a local music festival in Hertfordshire that united diverse communities through music and the arts. It was very much a passion project, but one that taught me a huge amount.
Where has your career taken you and what roles have you enjoyed?
I’ve always made a point of getting stuck into as many roles as possible because I live by the motto of not asking someone to do something that you haven’t done yourself. From car-park management to client lead, I learned from a very a young age not to underestimate any job role. Everyone working on an event is an essential cog in the wheel, and it truly takes a team to make it a success.
It sounds cliché but I’ve truly enjoyed every role I’ve taken on – they’ve all helped get me to where I am today. Gaining experience across all areas of events has naturally helped me develop a calm approach which has benefited me as I’ve progressed into more high-pressure roles.
What is it about your job that you love doing?
I’m not going to lie – I love being on-site. It’s the part of the process that the team have been building up to for many months: seeing the renders become reality and watching all the hard work come to life. I think sometimes we forget to pause and soak it all in. We’re in a fast-paced industry, so ensuring the team and our clients have a chance to celebrate the wins and discuss learnings is something that I think is very important.
And dare I say it… I also love is problem solving. I really enjoy finding solutions, thinking outside of box, and eventually looking back and thinking… what problem?
What’s been the standout moment of your career so far?
Being part of Seen Presents and watching its growth has been amazing. I joined in 2023 when the agency was only 18 months old and I’ve loved being part of so many “firsts”, including leading back-to-back projects for our first automotive client, Volvo, and our first F&B brand McDonald’s – both are still two of my most memorable projects. It’s also been great witnessing the team’s hard work getting noticed – either through winning amazing new clients or bringing home awards.
Being part of “firsts” continues into one of my career highlights, pre-Seen Presents. I was once part of a team that hosted a private client event at Leadenhall Market in London. We worked closely with the market’s businesses and vendors to transform the venue into a fully immersive experience – from actors bringing the history of the market to life and pop-up performers, to market food and beverage stalls and a main stage hosting live music. It was a great moment standing in the middle of the bustling market watching The Bootleg Beatles sing Let It Be on the main stage! It was one of my first large-scale events, and I thoroughly enjoyed being part of the team that produced such a standout event.
What’s been your biggest achievement? Equally, what have you done that you can now look back on and would have done differently?
In my mid 20’s, I was promoted to senior project manager, which felt like a massive achievement for me given I’d left school after year 11 and didn’t go on to higher education. It’s proof that you don’t necessarily need a degree to get where you want to be.
Another thing I’m really proud of was having the courage to leave a job that wasn’t quite right for me. It’s ok to admit when something isn’t working for you and not every career path is going to be straight forward. I look back on that moment with real pride – having the courage to leave and try something new was a difficult decision but I firmly believe it helped shape my future today!
What key pieces of advice would you give to someone starting in events?
Don’t be afraid to get your hands dirty! In events, we pull off some almighty shifts and find ourselves doing pretty obscene jobs at times – jump in with both feet and get involved. You’ll soon realise why we all love this crazy lifestyle and will reap the rewards from it!
What career goals do you have and where do you see yourself heading? For example, is there an event that you would love to work on but haven’t?
I would love to become a well-known and trusted name within the industry – someone people feel confident working with, knowing the job will be delivered to a high standard with lots of fun and enjoyment along the way.
I’d also love to look back on my career and know that I’ve worked on some of the biggest events out there – not just in the UK but globally. Working with major brands at events like Cannes Lions, Glastonbury, and The Super Bowl would be incredible – the more creative, the better!
Nominate your #EventProf of the week or sponsor an #EventProf and align your brand with the best in the industry by emailing marketing@standoutmagazine.co.uk
#EventProf of the week: Rick Latham, Superstruct Entertainment
Each week, we spotlight a StandOut individual who has made an extraordinary impact within the events industry. This week, we’re featuring Rick Latham, operations director at Superstruct Entertainment.
When did you realise that events were “your thing” and the career for you?
My first job in the industry was as an accreditation assistant for in Hyde Park in 2005, a summer job whilst I was at college. Spanning shows such as Hard Rock Calling, the first ever Wireless Festival and Live 8, I was hooked, and the work hard play hard way of life struck home with me instantly.
At college I was studying law, accountancy, business management and Spanish. There was some vague dream of being a corporate lawyer/accountant in Miami. However, after that summer, I knew I wasn’t destined to spend all my time in an office, and it was going to be predominantly fields for me for the rest of my career. Much to the displeasure of my old man might I add.
Looking back over your career, what’s been the biggest lesson you have learned?
You can’t do it all by yourself. Surrounding yourself with not just well qualified but more importantly like-minded and good/nice people makes the job and the hours so much easier. Therefore, making it easier to ask for help if you need it. It’s not a sign of weakness. It’s a sign of collective strength.
What are you working on at the moment?
I have been fortunate to work on some great events across the world over the last six years in a freelance capacity. For the last 18 months I have been the event director on Boardmasters in Newquay, a role I am really enjoying. It’s a unique festival with a diverse fan base and passionate local community that will hopefully continue to go from strength to strength in the coming years.
In addition to continuing working on Boardmasters, I have recently taken up the role as operations director for Superstruct UK, which will see me work alongside, learn from and hopefully be able to provide support to the amazing festival teams within the group.
What trends in the events world are you most excited by right now?
As disposable income becomes tighter for a lot of people audiences are becoming more demanding of the level of service and quality of product they receive. Where demand and expectations grow, it gives great opportunity for innovation and new thinking of how we deliver things in new ways and to better standards.
When you’re going on-site, what three things do you not leave home without?
- Travel fan – I’m a big guy, I get hot easily.
- Custom made ear plugs/ in ear monitors – having the ability to be able to hear radio calls clearly when in loud locations is invaluable. Protecting my hearing isn’t a bad thing either.
- Travel fridge – as much as possible when driving to a site I take a small travel fridge with me with cold drinks. Small luxuries on a hot day can really make the difference.
When you’re on-site and someone wants a favour, what will win you over?
I would like to think that I’m very approachable/affable enough and would help someone if they asked for help. A cold Diet Coke never goes a miss though.
Do you have any on-site bugbears?
Bravado and fake valour gained from working later than everyone else. If your tasks are done and no one else needs any help, then get yourself off-site and get some downtime or go and enjoy yourself. There is nothing to be gained by being on-site longer than you need to be, in fact quite the opposite. It can be very counterproductive to your overall health and wellbeing.
Do you have any on-site rules that you live by?
This will sound a bit preachy – but treat everyone as you would want to be treated by them. Regardless of the role you do on-site and whether talking to a member of casual staff or the CEO – treat everyone the same, be kind and be mindful that you don’t know what people are going through.
What do you do on site to keep morale high and your team motivated?
Cakes/ sweet treats – I find a sugar boost and things not easily procured on-site often provides a lift during long days. I am also extremely vigilant on ensuring people take time off and get rest when they can. It isn’t always possible during shows to get the appropriate breaks but in the lead up to shows and in the pre-planning, scheduling and sticking to scheduled down time is extremely important for everyone’s mental health.
Living by the mantra that you must be serious about your job, but you don’t always have to be serious while you do it. We are in an industry that is built off delivering amazing experiences and giving people a fun time. There is no reason we shouldn’t have fun while we do that.
What’s the next chapter in your events journey?
I’m really just at the start of the next chapter in my events journey which as mentioned is going to be working full time as operations director with Superstruct UK, a role I am really excited about.
Coming out of the down period during COVID I made the decision that I only want to work on projects that I want to work on, ones that excite me and with people I want to work with, and this role ticks those boxes for me.
Nominate your #EventProf of the week or sponsor an #EventProf and align your brand with the best in the industry by emailing marketing@standoutmagazine.co.uk