Badminton Horse Trials Freemans Event Partners

Badminton Horse Trials appoints Freemans Event Partners

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Badminton Horse Trials has appointed Freemans Event Partners as its new food and drink partner across its public catering offering ahead of the 2023 event.

The Gloucester-based event specialist is now the major provider of the Badminton Horse Trials public catering including food, ice cream, hot drinks, confectionery and bars. Under the new partnership, the business will also be deploying cutting-edge POS payment solutions, seating and dining infrastructures across the food courts.

Jane Tuckwell, event director at Badminton Horse Trials, explained: “The Freemans Event Partners team has proved time and time again that they can create bespoke food and beverage offerings, which perfectly fit an event and its audience. This was a crucial factor for us when selecting a partner for the Badminton Horse Trials as we have a very specific demographic.

“Equally, we were impressed by their history of delivering high volume in live environments while maintaining exceptional quality and service levels. As we look ahead to what promises to be a momentous 2023, we’re incredibly happy to have Freemans Event Partners with us on this journey.”

The 2023 Badminton Horse Trials, presented by Mars Equestrian, timetable has been scheduled to compliment the upcoming coronation of King Charles III and the Queen Consort, with the dates being shifted to May 4-8. There will be a break in the middle of the second day (May 6) so everyone can watch the Coronation on the big screens situated in the catering areas.

Tuckwell continued: “With this year’s event coinciding with the Coronation, it will be a celebration of the best of British in the most wonderful and historic way. This will be represented across the event.”

Badminton Horse Trials is one of just seven five-star equestrian events in the world, with more than 180,000 people attending over the five days. Five-star is the highest level of eventing competition, where the very best horses and riders in the sport compete against each other in three phases: dressage, cross-country and show jumping.

Stephen Freeman, CEO of Freemans Event Partners, said: “Here at Freemans Event Partners, we’re proud to partner with the UK and Europe’s most iconic events and venues, and thrive to deliver outstanding customer experiences that are bespoke to each event. We’re incredibly thrilled to be starting on this journey with the Badminton Horse Trials.

“Not only is it one of the leading events of its kind anywhere in the world, with thousands of attendees and the highest level of competition, but it’s right here in our home county of Gloucestershire in the glorious grounds of Badminton Park.”