BEcause Plans awareness campaign for charity
Plan UK, the global children’s charity, has teamed up with BEcause to launch a year-long programme of consumer-facing events, aimed at boosting sponsorship and awareness levels.
The national roadshow is designed to give Plan ambassadors a platform to talk directly to potential sponsors about the work the charity does to help children in the world’s poorest countries.
The campaign kicked off at The Adventure Travel Show at Olympia, London, and will visit other shows in the coming months including The Times Destination show on February 4 and The Malvern Spring Show and The Vitality Show.
Show visitors are invited to spend some time in the Plan Base Camp where they can watch videos of the charity in action. Guests are also invited to learn how to create their own Paper Batik – one of the craft skills that Plan teaches to help lift people out of poverty.
Plan’s activity also features a small café with free cups of tea and coffee where brand ambassadors talk to consumers about the charity work including education, health, water, sanitation and economic stability for people who need it the most.
