BEcause strengthens management team with senior appointments

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Brand experience agency BEcause has strengthened its senior management team with the appointment of Katie Penfold (pictured) as business director and Carl Bowler as commercial manager.

Penfold has been with BEcause for almost 12 years and is promoted from senior account director. Over the years, she has worked on many of BEcause’s award-winning campaigns for brands such as Pampers, Heineken and Warburtons. Most recently, she helped the agency win the “Best Corporate Experiential Marketing” category at the IVCA Clarion Awards for its British Gas Sustainability Café roadshow.

Bowler was formerly finance manager at Momentum Services, the onboard service provider for Eurostar, prior to that he worked at McKinsey & Company for three years.

Sharon Richey, CEO of BEcause, comments: “Katie and Carl will both play a crucial role in driving our business forward in 2013 and beyond. Katie’s extensive client account servicing experience and commercial acumen will be a great asset to our new business efforts, whilst Carl’s sound financial expertise will enable us to grow in a measured and effective manner.”