BEcause tours autumnal British Gas experiential campaign

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BEcause has toured an experiential campaign and roadshow for British Gas, which has seen the energy company partner with other utility businesses to provide energy and water advice within separate regions.

The autumn roadshow in partnership with regional water companies is part of the brand’s on-going mission to promote energy-saving products and techniques for the home.

Designed by BEcause, the “Working Together to Save Money” shipping container visited town centres, retail parks and garden centres in Bristol, Enfield, Bicester and Kingston throughout October.

At each location, British Gas teamed up with Thames Water and Bristol Water to provide relevant regional support and advice.  The roadshow acted as a platform for consumers to discuss their needs with experts and find out about new products.

Brand ambassadors were on hand to promote British Gas’ “Free insulation for all” initiative, where new and existing customers can have loft insulation fitted free of charge until the end of this year.

Said Sharon Richey, CEO BEcause: “British Gas understands the value of having face-to-face conversations with consumers in order to inspire changes that can make a real difference. By partnering with regional water companies in a comfortable and welcoming setting, British Gas wanted to make this campaign highly relevant to local people in targeted areas around the country.”