Big Kick founder launches Incahoots

Debbie Simmons, founder of The Big Kick, (pictured right) has launched an integrated agency with her former Big Kick colleague Nicola Rodrigues (formerly known as Nicola Ee and pictured left). Incahoots will specialise in brand activation, sales promotion, shopper marketing and experiential campaigns supported by social media platforms.  And the independent and privately-owned agency opened its doors with blue-chip clients already on board – Mars Petcare and Heineken.

Rodrigues will run Incahoots as managing director, Simmons will act as the agency’s chairman and executive creative director. In addition to its core specialisms, the Incahoots offering will include concept generation, partnership negotiation and management, event management and design and artwork.

Rodrigues explained: “Debbie and I have worked on dozens of campaigns for some of the world’s largest and most successful brands. Our respective careers have taken us in different directions over the past few years but when it came to launching my own business, there was nobody I’d rather work with than Debbie.

“We have a totally fresh approach and a fundamental belief in working in partnership with our clients to deliver strategic solutions with creativity and passion. Our team of carefully-selected, talented individuals will be at the heart of our agency and central to our success.”