Blast has announced a strategic partnership with Match. The one-year agreement will see the hospitality provider work alongside Blast to deliver premium fan travel experiences and commercial opportunities across the company’s global esports events portfolio, with an immediate focus on the upcoming Blast Premier Hong Kong Rivals in November.

Match, and its associated group of companies, deliver hospitality and accommodation programmes at some of the globe’s biggest and more commercially successful sports events, including four consecutive FIFA World Cups™ between 2010 and 2022, multiple Ryder Cup tournaments, Formula 1 Grand Prix, and ATP tennis tournaments.

The partnership comes amid continued global growth and demand for elevated live esports events. In 2025 alone, Blast delivered 15 arena shows across 10 countries spanning five of the world’s leading esports titles, selling 194,421 tickets to fans worldwide as esports continues to establish itself as one of the fastest-growing sectors in live entertainment.

James Woollard, VP of destinations and market development for Blast, said: “We’re thrilled to partner with Match, a company with an unrivalled track record in delivering top-tier fan travel experiences at the biggest sporting events in the world. As Blast continues to grow globally and attract growing numbers of travelling fans, this partnership represents an exciting opportunity to further elevate the live event experience for fans and audiences across esports.”

Richard Parker, director of UK events and business strategy for Match, said: “Esports is one of the most exciting growth frontiers in live entertainment, and Blast stands out as a world-class platform with incredible potential. At Match, we see a tremendous opportunity to bring our expertise in creating premium fan experiences into the esports arena. We are very enthusiastic about the possibility of working together with Blast to deliver innovative, unforgettable experiences for esports fans worldwide.”

The collaboration will leverage Match’s proven technology, infrastructure and operational expertise that has supported some of the world’s largest sporting events, creating scalable fan travel solutions tailored for esports audiences and commercial partners.