Bold new era: Lana Elworthy on Boomtown and that mammoth “radical redesign”

Boomtown 2026 featured major site changes. Lana Elworthy, head of production, walks StandOut through the process and lessons learned "I’m trying to remember who I was before the event,” laughs Lana Elworthy, head of production at Boomtown. She has returned to work after a well-earned holiday and is now reflecting on the mammoth site transformation at this year’s festival. A “radical redesign” of t...