Brands offered rising experiential opportunities at Bristol Balloon Fiesta

Listen to this article

BristolBalloonFiestaThe organiser of the Bristol International Balloon Fiesta is inviting brands to reach an audience of over 500,000 visitors by using the event as an experiential platform when it takes place from August 8-11, 2013.

The event has revealed two marketing themes for 2013 – Breakfast and Balloons and Arrive Early, Stay Late.

The festival’s strategy of Breakfast and Balloons is inviting brands associated with the first meal of the day to maximise on the thousands of visitors attending for the early morning ascents as the sun rises across Bristol’s Ashton Court Estate.

Explained Chris Hathaway, chairman of the Bristol International Balloon Fiesta Committee: “The Bristol International Balloon Fiesta is one of the UK’s best loved events with thousands turning out at 6am to see the balloons take flight from the estate. This is a prime opportunity for FMCG and breakfast brands to target our audience either though sampling or a more experiential brand experience.”

The Bristol International Balloon Fiesta has a huge regional and national audience each year, visiting for multiple days with visitors across all age ranges and from a primarily ABC1 demographic.

The event, which is a not-for profit venture run by an organising committee is also launching an Arrive Early, Stay Late campaign to encourage visitors to stay longer on site and create more of a festival feel for the event.

The organisers are keen for brands to create experiential activities, which will improve the visitor experience, through entertainment, creating engaging spaces or education.

Any brand with a feature experience is invited to get in touch to partner with the event to be part of the campaign to increase the visitor’s time on site and keep them entertained once the balloon ascents are complete.

Interested brands and agencies should get in touch with Ben Hardy, senior project manager – call 0117 904 6509 or email ben@rem-events.com