BRUT Man Up with new Super League deal

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BrutIconic male grooming brand BRUT has agreed a sponsorship deal with rugby’s Super League Europe (SLE), which will see it activate a range of assets including hospitality, ticketing and exclusive promotions.

BRUT will become the league’s official aftershave and official deodorant, and in exchange it will benefit from extensive in-ground advertising through perimeter boards, match-day programme advertising, interview backdrops and referee sleeve patches.

Throughout the partnership, BRUT will also be activating the sponsorship through a series of activities, through digital and social media outlets, as well as reaching out to the rugby league community through event and experiential activity across all 14 Super League Clubs.

Eoin Mullen, BRUT Marketing Manager, explained: “We are excited to partner such an iconic brand as BRUT, with Super League. BRUT has always defined the ‘real man’, and the synergy between us and Super League is instantly recognisable. We are very much looking forward to working with the clubs in our first season of the partnership.”

Added James Mercer, commercial director at SLE, commented: “We are delighted to have a brand with such history and heritage associated with Super League. BRUT is a brand that sits perfectly with Rugby League, and we look forward to working with them, further immersing BRUT within Super League over the term of the partnership. There are lots of opportunities that we look forward to working together on, during the course of the season, and beyond.”