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Viewpoint
  1. Home
  2. Archive by Category "Viewpoint"

19th August 2026

Hanwha Vision Europe on delivering a safe visitor experience with AI-powered video security


Sledge trends report

14th July 2026

Sledge’s Sarah Yeats on the four trends that will impact marketeers in Q3


Chris Booker TRO experiential

18th March 2026

TRO’s Chris Booker on experiential’s explosive comeback and why live can’t be ignored in 2026


Will Lardner

12th March 2026

Respect the festival scene or get out, says freelance event production specialist Will Lardner


Claudia Stephenson INVNT

2nd October 2025

INVNT’s Claudia Stephenson: Go big or go home – why fan engagement can’t wait


The Remarkables Kerry Parkin bereavement leave

16th September 2025

The Remarkables’ Kerry Parkin on why the events industry must rethink bereavement leave


Helen Nurse Capture 1 WhatsApp

29th May 2025

Capture 1’s Helen Nurse: Five smart ways to use WhatsApp for maximum impact


Millie Devereux The Fair

24th April 2025

Millie Devereux, production director at The Fair, on the advantages of working with your “competitors”


Joe Gilliver, founder of The Chameleon Agency

20th February 2025

Insight: Joe Gilliver, founder of The Chameleon Agency, on AI in events


Rick Stainton The Power of Events

12th February 2025

Two years of The Power of Events – Rick Stainton on lessons learned and achievements


Joe Gilliver Chameleon Agency

19th December 2024

Joe Gilliver, founder of Chameleon Agency, predicts how events will shape up in 2025


Electric Cat Productions Cat Kevern on freelancers

2nd December 2024

Putting freelancers first: Electric Cat’s Cat Kevern on why freelancers’ needs must be considered


Victoria Eaton director of public health Leeds City Council

30th October 2024

Leeds City Council’s Victoria Eaton discusses how organisers can work with public health teams


Rob Murrell TRO

27th September 2024

TRO Rob Murrell on how event production elevates ideas to extraordinary heights


Chris Johnson Vision 2025

16th September 2024

Vision 2025’s Chris Johnson on why a materials policy is key to sustainable waste management


Ronnie Traynor Riot Noise

4th September 2024

Riot Noise CMO Ronnie Traynor on how you should create an innovative festival line-up


Olly Galvin Acumen Safety

24th April 2024

Acumen Safety’s Olly Galvin: How to judge whether an event can continue after doors have opened


Ian Hayne and James Hogben, Playmaker Experiential

8th April 2024

Playmaker Experiential: Brands must combine AI with human interaction to fully engage consumers


Helen Webb International Airshow Marketing

27th March 2024

Helen Webb: What outdoor events can learn from the airshow industry


Ryan Soper Medirek Martyn's Law

30th January 2024

Medirek’s Ryan Soper: Martyn’s Law – It doesn’t exist yet


Laura Chalcraft Sledge

9th January 2024

Sledge: Five meaningful ways to give back through events in 2024


Michael Hirst UKEVENTS

17th November 2023

UKEVENTS Michael Hirst on funding and treating events equally


Dan Keam-George KGA

2nd October 2023

KGA founder Dan Keam-George on storytelling and experiential events


Sarah Yeats, MD of Sledge

13th September 2023

Is it a date? Sledge MD Sarah Yeats on evolving event dates


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