Coventry Building Society (CBS) Arena has introduced a venue-wide sustainability initiative ahead of Coventry City’s first home game on August 12.

New packaging, food suppliers and recycling stations are being introduced at the venue. It is part of a new sustainability initiative which aims to reduce CBS Arena’s impact on the environment.

The stadium is working with Event Cup Solutions to implement the ONE Planet ONE Chance Reusable Cup System. There will be no deposit or extra cost to fans, but there will be designated collection points throughout the arena to dispose of cups, which means they can be washed and reused at future fixtures.

CBS Arena has also partnered with Notpla and Vegware to introduce new disposable packaging for food and drink.

New signs regarding sustainability policies and practices have been put up around the venue, while an additional 34 new bins have been installed with recycling compartments.

As part of the long-term sustainability, the venue has also partnered with Go Green to record and track all its waste.

The partnership ensures waste is being disposed of correctly, while the stadium is also collecting sustainability data from all core suppliers to monitor their performance.

In the last three months the stadium has recycled 70.245 tonnes of waste, which accounts for more than 95 per cent of all waste at the arena.

The venue is also exploring long term carbon off-setting projects and will be working with local communities to support their own sustainability projects too.

Paul Michael, managing director at Coventry Building Society Arena, said: “We have been working throughout the off-season to introduce new initiatives across the stadium which will enhance fan experience and reduce the impact we have on the environment.

“We’re looking at all aspects of our operations to reduce our environmental impact, and from this season fans in the concourse, hospitality and outside the venue will see evidence of changes we have made.

“This is a venue-wide commitment to be sustainable, reduce our carbon emissions and have a positive impact on our local community.”