Chicago Town kicks off festival experiential campaign

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Chicago Town has launched an experiential campaign across the festival scene this summer. For the first time, the frozen pizza brand will be taking Chicago-inspired Deep Dish to four different festivals across the UK, the first of which was Tramlines Festival in Sheffield.

Chicago Town showcased its Deep Dish range at Kendal Calling, and will now head to Boardmasters and Victorious.

As part of the campaign, there will be 75,000 samples of Chicago Town’s Deep Dish pizza given out to pizza and music lovers alike, across 15 days. Festivalgoers will be able to choose from four different flavours – Four Cheese, Pepperoni, Cheezeburger (vegan), and a special, festival exclusive flavour, and Sausage and Blueberry, inspired by the brand’s trips out to Chicago.

Along with the Deep Dish pizza samples, Chicago Town will issue free pizza vouchers to festival attendees.

Rachel Bradshaw, marketing manager from Chicago Town, said: “Festivals are such a big attraction during the summer months, with millions of the British public attending a range of different festivals every year.

“Whilst they enjoy the music and everything else that comes with the festival experience, we really wanted to introduce festival goers to the great taste of Deep Dish and a chance to offer them an exciting festival exclusive flavour, sausage and blueberry, alongside the favourites we know our customers love. With each Deep Dish pizza fully loaded with toppings and lashings of our signature tomato sauce, we know festival-goers are going to love tucking in.”