cinch to headline sponsor five Live Nation festivals

Cinch, the online used car marketplace, has signed a multi-year deal with Live Nation UK to be official headline partner across five festivals. The partnership marks the first time one brand has headlined across five Live Nation UK festivals, including Latitude, Creamfields, TRNSMT, Isle of Wight Festival and Edinburgh Summer Sessions.

The e-commerce business will present “entertainment, fun and faff-free” festival experiences to people right across Britain with approximately one million fans anticipated to attend the five live music experiences, which will see acts such as David Guetta, The Chemical Brothers and Snow Patrol take centre stage.

On top of faff-free experiences at each festival, those lucky enough to win or receive a ticket from cinch to one of this summer’s gigs will enjoy a birds-eye view of all the acts via a specially erected viewing platform. For those fans who can’t attend, cinch will be sharing highlights and behind-the-scenes action from its social channels.

Robert Bridge, chief customer officer at cinch, said: “Brits have foregone their summer festival experiences over the last year while we all worked as one to stay apart. Now it’s time to get together and have fun. cinch couldn’t be more excited to team up with Live Nation to help make possible the most memorable summer of music for years to come. We’re all about making life easier for motorists; letting them find and buy the used car that’s just right for them, completely online, and totally faff-free. So, it makes sense that we’ve got plenty of faff-free experiences and treats lined up for customers and ticketholders going to the festivals, as well as helping some lucky customers have the festival experience of a lifetime. For everyone who can’t be there, we’ll be backstage sharing exclusive content and behind-the-scenes action across all of our social channels.”

Jim Campling, president of marketing partnerships at Live Nation UK, said: “We are hugely excited about working with cinch across many of our UK festivals in 2021 and 2022. As a new and painless way of buying cars online, cinch’s business is smartly addressing changes in consumer behaviour while delivering a physical product that empowers people to explore and create amazing memories. We’re going to see a tremendous boom in domestic travel this summer and we’re all ready to hit the road again to create new memories together. Whether it’s getting to and from festivals, exploring a new part of the country or finding a new way to commute, cinch can provide our fans with a revitalised sense of independence and exploration via car ownership.”

cinch’s investment in partnership with Live Nation builds on an impressive roster of high-profile sponsorship deals with some of the country’s best-loved sports brands, including Tottenham Hotspur, Northampton Saints, the LTA for the cinch Championships, The British Motor Show, and most recently with the ECB, as principal partner of England Cricket.