Coca Cola reveal Torch Relay Beat Fleet vehicles

Listen to this article

Coca-Cola has unveiled its fleet of hybrid support vehicles that will lead over 8,000 Olympic Torchbearers along the 70-day Olympic Torch Relay route.

Setting out from Land’s End on May 19, the five-strong fleet will travel between 30 minutes and eight hours ahead of the Olympic Flame. The Beat Fleet and Coca-Cola team will whip up excitement, handing out special edition, commemorative Coke bottles and memorabilia, and encourage crowds to line the relay route.

The Beat Fleet feature the latest in green technology. Coca-Cola’s Beat Box and Beat Bus have each been converted to diesel-electric hybrid power, which is estimated to save 1.6 tonnes of carbon dioxide over the course of the relay and Recycle Beat, a cutting-edge mobile recycling unit, is fitted with an advanced exhaust cleanup system and low emission auxiliary generator to dramatically reduce air pollution. Recycle Beat will follow in close pursuit behind the Olympic Torch Relay, sweeping the route and surrounding areas to ensure all waste is collected for recycling.