AnyBrand COVID-19 face mask

COVID-19 barrier face covering aims to bring people back into events

AnyBrand has launched a COVID-19 barrier face mask that it says significantly counteracts the airborne transmission of the virus.

The AnyBrand face mask is treated with HeiQ Viroblock technology, a tested and proven COVID-19 barrier.

HeiQ Viroblock NPJ03 Swiss based technology has been tested effective against SARS-CoV-2 (COVID-19) in the laboratory and the ISO tested 18184, which is added to the fabric during the final stage of the textile manufacturing process.

It is hoped that the mask will instil confidence in consumers and visitors and will encourage people to visit events. For example, event organisers and promoters could add a small fee on top of a ticket and include an AnyBrand mask with a ticket purchase.

Colin Graham, founder of AnyBrand, said: “The new every-day problems we face need high tech and sustainable solutions. Partnering with HeiQ allows us to do this with a unique and invaluable edge.

“We don’t have the cure all solution, but we do have a ‘silver bullet’ that could make the all-important difference to minimise the social distancing requirement that has decimated the live events sector.

“We believe our brandable face coverings present live events with a better chance of accelerating the reopening of its doors with higher capacity audiences, when used alongside other COVID-19 safety measures.”

HeiQ Viroblock treated materials destroy viruses on contact, significantly reducing the chance for re-transmission through touch, also increasing the effectiveness of face coverings by a factor of 20.

Carlo Centonze, CEO of HeiQ Group, commented: “We are pleased to partner with AnyBrand in the UK to develop life-saving products and applications for our technology.”

The first face coverings have arrived in the UK and AnyBrand is geared up to deliver large quantities of a variety of specifically branded, reusable face coverings within weeks.