Cube International sets sights on growth with new HQ

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Cube International officially opened its new 45,000 sqft facility in Worcester, in response to the group’s national and international business growth.

The facility was opened jointly by the Mayor of Worcester, Councillor Stephen Hodgson, Perry the Bull, the Birmingham 2022 Commonwealth Games mascot, and Cube International’s CEO, Ed Boardman, supported by a host of local, national and international business representatives.

The new facility will bring together several areas of the business, providing for a far better integrated and co-ordinated solution for clients and partners, and offering a “more efficient model of working”.

Ed Boardman, Cube International’s CEO, said: “The opening of our new HQ in Worcester is an important development in the growth of the Cube International business and an important step in delivering our ambitious growth plans. Our new facility will also allow us to enhance our efficiency and sustainability within the sports industry and enable us to integrate our group more effectively. It is a big step forward as we grow our national and international footprint to best serve our clients and partners.”

The Mayor of Worcester, Councillor Stephen Hodgson, said: “It was a real pleasure to be part of the opening of Cube’s headquarters. It was great to come to their new facility in Worcester and see what they do. I wish them the greatest success for the years to come.”

The Commonwealth Games, to be held in Birmingham this year, has been a major catalyst in the decision to move to Worcester, where the warehouse element will be used to manage the on-event retail programme for the Games, providing stock management and logistics. As a business Cube has recently trebled its head count and will, during the Games, employ more than 50 Megastore employees from June to the end of the Games, as well as 1,000 event retail staff across all the Games venues and villages.

David Leather, CEO of CGF Partnerships, a joint venture between the Commonwealth Games Federation and Sportfive, said: “Seeing the impact of the Birmingham 2022 Commonwealth Games through the attraction of new business to the region, local business growth and enhanced jobs and skills opportunities in the West Midlands, truly demonstrates the legacy hosting the Commonwealth Games can have on a region. With less than 150 days to go until the Games, it is wonderful to see Cube, our Official Master Licensee, bring even greater benefits to the region for Games time and beyond.”