Ecover appoints Closer for festival activation

Ecover has appointed live media agency Closer to handle a major live marketing drive in 2012. Closer will develop live marketing activity on the “Feel Good” theme to run across the biggest family-focused festivals this year.

Closer’s group account director, Aimee Okafor explained: “Ecover is a fantastic brand which is taking on the biggest giants in the sector with the new ‘feel good’ theme. Closer is delighted to be able to play a role in bringing Ecover to British families with festival activity reinforcing the fact that Ecover products are kind to the home, family and environment.”