EDF showcases “magic of electricity” in Olympic Park pavilion

EDF Energy has revealed what its pavilion will look like inside the Olympic park. The energy company will showcase “the magic of electricity” with visitors having the opportunity to picture themselves next to a virtual Victoria Pendleton, just one of 36 athletes EDF sponsors.

Visitors will also be able to power thousands of LED lights which form part of a light installation by using hand pedals or by showing off their best dance moves on a special dance floor.

The latest augmented reality technology allows visitors to the EDF pavilion to have a souvenir photograph with British cycling champion Pendleton or French swimming champion Yannick Agnel. The same app, downloadable onto smart phones or tablet computers, will also bring to life EDF innovations in research and development and marine turbines.

Meanwhile a “Tomorrow’s World”-style zone will showcase futuristic energy saving products.

Olympic and Paralympic stars will pop into the pavilion to talk to fans about their London 2012 experience.

Hubert Blanquefort, director, responsible for the EDF pavilion project, said: “The EDF pavilion is intended to be a real visitor attraction that will entertain, inform and inspire people. We have designed the building to be modern and sustainable and throughout the experience we have tried to make the best use of up to date, energy efficient technology.”

The pavilion will open to the public on July 27, between 9am and midnight through the Olympic and Paralympic Games.