Elephant Parade to tour the UK

Hundreds of colourful elephants are to make a return to the UK, touring 12 cities and towns across England, Scotland and Wales. The Elephant Parade, which has previously been found on London’s streets, are to visit other UK locations for the first time, and top artist creations are to be joined by UK school designs too.

The Elephant Parade will tour in the summer, raising awareness and funds for elephant conservation.

The elephants have also chosen to go indoors. The UK tour will be presented by tour sponsor intu, and will be visible in regional shopping centres with other venues to be confirmed.

Joris Linders, managing director at Elephant Parade, commented: “This is our biggest project to date: our first country tour, an event that will run for six times longer than a usual parade and will allow us to connect with more people. Having visited 11 cities around the world, we wanted to do something different for our return to the UK and moving most of the tour indoors opens up exciting opportunities to do things we have never been able to do before.

“Given the massive space requirements for an indoor tour, intu were a perfect fit, in terms of having the floor-space, national reach and resources to accommodate our ambitions and needs. Their new digital programme for UK shopping centres will also enable the public to get involved in new ways through social and mobile media.”

The tour schedule and dates will be announced at the end of March 2013 and artist discussions are already underway. Artists, celebrities and brands that wish to register interest in getting involved in the 2013/14 UK tour should register here.