Europalco transforms Portugal’s biggest venue into a spectacular sound show

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Europalco, the largest provider of solutions for events and shows in Southern Europe, once again demonstrated its ability to create unforgettable experiences with the recent transformation of Lisbon’s iconic MEO Arena into a realm of sensory delight for the Generali Tranquilidade (one of the largest non-life insurers in the Portuguese market) annual meeting event. Europalco deployed the L-ISA system from L Acoustics for the first time in Portugal to create an immersive sound experience.

The event was organised by the agency Desafio Global and marked an important milestone in the rebranding of the Tranquilidade brand under Generali Tranquilidade. Europalco implemented an impressive range of audio-visual technologies, scenography and furniture, turning the MEO Arena into an immersive sanctuary for the 3,000 attendees, including employees and business partners from across the country. In collaboration with Desafio Global, the aim was to create an event where sound played a key role in captivating the audience.

Europalco has organised the Generali Tranquilidade event on several occasions; for this year’s event, the Portuguese company deployed a colossal 80m x 12m main screen that was the centrepiece of the event and used 12 x Christie Boxer projectors. To manage the display and handle multiple signals, the company used a Christie Spyder X80 video processor.

Taking advantage of the most advanced audio-visual technology, Europalco deployed the L-ISA system from L Acoustics, for the first time in Portugal, to create an immersive sound experience, transforming the country’s largest concert hall into a true sonic spectacle.

The immersive journey did not stop there. Europalco installed a total of 144 L-Acoustics speakers (72 Kara, 48 Kiva, 12 SB18 and 12 KS28), strategically distributed (11 front clusters, 2 ceiling clusters and 3 rear clusters) to deliver a captivating audio experience from all angles. The use of L-ISA technology enabled precise spatialisation, ensuring that attendees were fully immersed in the audio-visual spectacle.

One of the highlights of the event was the integration of LED wristbands, synchronised by radio frequency, which changed colour to reflect the transition from the old green colour to the new Tranquilidade red brand image. In addition, Europalco’s innovative approach extended to the furniture, with 240 tables illuminated and controlled via the lighting desk, perfectly complementing the visual compositions.

Europalco’s team of 60 professionals worked tirelessly to bring the event to life, spending two days on meticulous preparation and set-up. Plus another five days in the studio to test all connections, networks and redundancies to prepare the equipment for any failures that might occur, with AVB, MADI and analogue audio protocols. The team set up a small system to simulate what was going to be in the Meo Arena, with speakers, amplifiers and a Yamaha Rivage PM7 desk with an integrated L-ISA system; in order to detect and reduce possible errors so that the set-up would be accurate and flawless.

The implementation of the L-ISA system was undoubtedly a unique challenge for Europalco. However, through meticulous planning and rigorous testing, the team overcame this obstacle and delivered a flawless experience that exceeded the client’s expectations.

The client’s comments speak for themselves. Generali Tranquilidade expressed immense satisfaction, noting that the event exceeded their expectations and perfectly encapsulated the essence of the renewed brand.

Pedro Magalhães, founder and CEO of Europalco, was very pleased with the outcome: “At Europalco, we like to turn ambitious visions into impressive realities. The success of the Generali Tranquilidade event exemplifies our commitment to excellence in every detail. Seeing our team’s expertise and dedication translate into a truly immersive experience for our clients and their audiences is incredibly rewarding.”

Please note: This is a promotional feature