Event Buyers Live 2024 preview: All you need to know including how to register
The 2024 edition of Event Buyers Live is set to be the best yet. Find out what you can learn and discover…
When things go wrong, site management, perfecting family-friendly events, designing the perfect queue, sustainability and how to have a good event cancellation. These are just some topics to be discussed at this year’s Event Buyers Live (EBL) when it returns to Carden Park, Cheshire (November 11-13).
When things go wrong and the vital lessons learned from incidents on-site will be the focus of EBL24’s only workshop, providing event professionals with a rare opportunity to sit alongside each other and share the honest realities of event life. Claire Drakeley, programme leader at the University of Northampton, who recently completed her PhD on decision-making within event management, will lead the session alongside Sam Watkins, operations director at Vision Nine, Serena Varley, director of Chaos Management, and Judy Bec, freelance festival manager and event control specialist.
Drakeley said: “Being in the midst of my PhD, which focuses on how we make better decisions, I can’t wait to get in a room with organisers, to be honest and share our experiences from event and festival sites. Let’s face it, despite the best plans, things do go wrong and so I think it’s important that we use opportunities like these at EBL to share best practices.”
PRODUCTIVE ROUNDTABLES
EBL is also respected for its informal roundtable sessions, which provide attendees with even more opportunities to open up
and have productive discussions around event challenges. Wimbledon’s Roz Combe, Threshold Sport’s Tariq El Kashef, APL Event’s Phil Ludford, and the UK Crowd Management Association’s Oliver Gardiner will deliver roundtables on queueing, mass participation events, site management and dealing with protestors respectively. Whilst London Marathon Group’s Kate Chapman, LS Events’ Zoey Benjamin, Gloworm’s Richard Walpole, and Major Impact City Events’ Tim Owen will facilitate discussions on sustainability, brand partnership activation and delivery, nailing the customer experience at family-friendly events and working effectively with SAGs.
PERSONALISED EXPERIENCE
Currently, organisers from some of the most respected events and agencies in the UK are preparing to gather at Carden Park for three days of productive meetings, engaging content, and unrivalled networking.
Following a jam-packed year, marred by horrendous weather conditions, budget pressures and event cancellations, events professionals are keen to connect at EBL24 and talk about plans for 2025.
“Our attendees are poised and ready to discuss their needs for 2025 and beyond,” said Neil Fagg, co-founder of EBL, the leading hosted buyer event for the live events industry. “EBL provides organisers with the platform to discuss procurement needs and supply chain requirements in pre- arranged one-on-one meetings.
“This year, it’s been hard. Many organisers have cancelled their events because of rising costs and they say that they are no longer financially viable to run in their current format. This is why we have decided to host a panel session on the topic of event cancellations and the impact they have on the wider event eco-system.”
John Rostron, CEO of the Association of Independent Festivals, will chair the session which includes Towersey Festivals’ Joe Heap, Underneath the Stars’ Emma Hollings and Highest Point Festival’s Rich Dyer. Together, they will talk about how to have a “good” event cancellation, if you decide your event or festival can no longer go ahead.
Fagg continued: “It’s an important issue and unfortunately, something that could happen to anyone so we feel that EBL is the right vehicle for people to sit down and have an honest discussion.”
He added: “What’s amazing is that all of this incredible content is on top of unrivalled networking, the return of our NetWalks, and the opportunity to nail down your supply chain ahead of 2025.
“That pre-Christmas procurement window is vital and so EBL with its personalised itineraries and pre-arranged procurement meetings, which sit at the heart of the event, are second to none.”
INCLUSIVE
The 2024 edition of EBL will be the event’s tenth outing. The hosted buyer event will welcome only 100 of the live event industry’s most influential organisers and 47 respected event suppliers/venues for pre-qualified face-to-face meetings. Event Buyers Live – supported by event partner Visions Group – will be the place to focus, plan, and look forward to 2025 in an inclusive environment that is relaxed, informal and conducive to doing business.
EventWell is working with Event Buyers Live to provide a supervised and fully- functioning mental wellness hub and quiet room, Silent Noize is delivering a silent yoga session and EBL has partnered with Mental Health UK and Bridge Creative, a social enterprise that supports adults with learning disabilities and autism by removing barriers to employment. Bridge Creative – led by Ben Tinkler – is providing crew members to EBL24, which is building on the event’s promises to improve and promote diversity, equality, and inclusion (DEI) within its own event and the wider live events industry.
Fagg explained further: “Like any event organiser, we want to build on our achievements and make improvements – even the smallest – to improve the experience of everyone who comes into contact with our event.
“I am ecstatic that we will be working with the Bridge Creative team again, introducing the EBL audience to Ben and his team, and encouraging other organisers to provide employment opportunities in the events industry to people with learning disabilities and autism.”
GENUINE
“The event industry’s desire to reconnect is evident from the organisers and suppliers that have signed up to attend,” Fagg said. “Organisers are ready to have serious conversations about procurement and want to book infrastructure for next season.”
He concluded: “There’s a lot of buzz for EBL24. An event of this nature has never been more needed. The networking will be genuine, the pre-arranged meetings will be authentic, the content sessions will be fantastic, and this year, as it is our event’s tenth anniversary, there will be a few surprises too.”
More than half of the 100 places have been allocated. If you would like to attend EBL24, REGISTER NOW.
Image: Aniseed Photo/Jonathan JT Taylor
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