#EventProf of the week: Natassha Evans, Collaborate Global

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Each week we will focus on a StandOut individual who has been extraordinary within the events industry. This week it is Natassha Evans, senior project manager at Collaborate Global Ltd.

How did you get into the events industry? Where has your career taken you and what roles have you enjoyed? 

My journey into the events industry was a bit serendipitous, to be honest. I stumbled upon a part-time job in a wedding shop looking after the bride from start to finish. What started as a way to earn some extra cash quickly became a passion. As my career progressed, I found myself drawn to roles that allowed me to blend my organisation skills with my creative instincts. Looking back, I’m grateful for the experiences that have shaped my career and the relationships I’ve built along the way. While the events industry can be demanding and unpredictable, it’s also incredibly rewarding, offering endless opportunities for creativity, growth, and connection. I’m excited to continue pushing the boundaries of what’s possible in event planning and to see where the next chapter of my journey takes me.

What is it about your job that you love doing?

Working in events opens so many doors, sometimes the craziest ideas are the best. I recently worked on bringing a 60’s TV set to life, which was all about dancing aliens living in space wanting to bring disco dance to Earth ( random I know). Watching it come to life from paper design to reality was incredible fun. The only way to do great work is to love what you do.

What’s been the stand out moment of your career so far?

For me, one of the highlights must be when I lead the team to launch three cars on the same day for Aston Martin. This was the first time in its 111-year history, that they had done this. So, it was a pretty special event to be part of. I was also lucky to have an incredible team and suppliers that helped add to the sparkle.

What’s been your biggest achievement? Equally, what have you done that you can now look back on and be super proud of due to its challenges?

When working at Goodwood I was lucky enough to be part of the core team that delivered the Magnolia Cup. Which is a horserace on ladies’ day run by 12 inspirational women – some have never ridden before – all to raise money for a chosen charity. The event – which was won by Khadijah Mellah in 2019, when she became the first jockey to race in Britain wearing a hijab – brought attention to another cause as she led the 12 riders in taking the knee before the race. It was a moment that will stay with me forever and the emotion behind it was out of this world. You felt like you had been part of that full journey right up to the finish line.

What key pieces of advice would you give to someone starting in events?  

The best advice I could give someone would be the following:

  • Put yourself in your attendees’ shoes
  • Communicate, then communicate again. There is no such thing as over commutating
  • It’s okay to not be an expert in everything
  • By failing to prepare, you are preparing to fail

What career goals do you have and where do you see yourself heading? For example, is there an event that you would love to work on but haven’t?

Overall, my career in the events industry has taken me on a fulfilling journey filled with creativity, collaboration, and unforgettable experiences. I’m excited to continue growing and exploring new opportunities in this dynamic field. I would love to mentor the next generation and share my skills and learning along the way.

If you would like to nominate someone for #EventProf of the week, please email marketing@standoutmagazine.co.uk.