Ex Gyro head of live heads up inVNT expansion into Europe

The former head of live events at Gyro, Dina Green has been appointed managing director of the new London office of US brand communication agency inVNT.

inVNT is expanding into the UK market with Green spearheading the European division.

The award-winning agency has an impressive portfolio of global clients including PepsiCo, General Motors, News Corporation, Merck, and Subway.

Green will draw on over 15 years years of experience running PR and live events businesses, latterly as head of live at Gyro, working closely with clients such as Virgin Atlantic, Fedex, HP, Shell and American Express.

inVNT’s founder and managing partner, Scott Cullather, explains: “We recognise that there remains an unmet need in the global marketplace for strategic, creative solutions that are compelling, disruptive and cut through the clutter. So we are keen to boost inVNT’s momentum as an agency, and enhance our level of service to existing clients by having a strong talent base in London from which to expand our offering across Europe. We are also looking at other key strategic opportunities in Asia and Latin America.”

inVNT will operate from Soho offices and inaugural client projects are soon to be confirmed, as will the addition of an industry leading non-executive chairman for the rapidly expanding business.