London’s largest event venue, ExCeL London, has signed a new contract with AV and entertainment technology company, Anna Valley. The new deal not only extends the organisations’ preferred partnership agreement, but also grants Anna Valley exclusive AV provider status in key parts of the venue – a move designed to strengthen ExCeL’s global congress and conference offering.

Anna Valley was first appointed as ExCeL’s preferred AV provider in December 2020. Despite the devastating impact of the COVID pandemic on the industry at the time, the AV company invested in the staff, infrastructure and support network necessary to provide a hybrid event solution at ExCeL, and to support the return to live events over the following months. Since then, Anna Valley has delivered several international conferences and congresses at ExCeL and has recently demonstrated its commitment to this market by joining the International Congress and Convention Association.

“Over the last two years Anna Valley has demonstrated our capabilities in delivering world-class events at ExCeL by providing exceptional wholistic services,” says Dan Orchard, Anna Valley’s venue director. “Now, we’re looking forward to supporting ExCeL’s changing requirements as the venue expands and to collaborating with the venue team to grow their business in the global congress and conference markets.”

The desire to attract international congress and conference organisers to ExCeL is a key factor in the decision to appoint Anna Valley as the exclusive AV provider for the venue’s Platinum Suite and Gallery Rooms. As the exclusive supplier to these areas, Anna Valley will invest in more equipment and resources on-site – providing logistical efficiencies and expanding the creative options available to visiting event organisers using these spaces. In addition to the unrivalled experience of the existing onsite team, Anna Valley has made a number of key hires to support the venue across all markets and to better service clients. Mark Jennings has joined Anna Valley’s dedicated ExCeL team as venue manager and John Humberstone has been appointed senior account manager. The team has also moved into new on-site offices that provide both an operational hub and client meeting facilities.

“Everything we do is designed to put London at the forefront of the global events industry,” says Simon Mills, CCO at ExCeL. “We’re in the midst of a major expansion which is set to increase our existing world-class conference and exhibition facilities by 25 per cent, we’re one of the world’s most connected venues, and we’re leading the way in event sustainability. Expanding our partnership with Anna Valley is part of this strategy. Over the last two years, they’ve proven their ability to provide world-class services to international event organisers and we’re excited to develop this relationship further over the coming years.”