First Protocol rebrands

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The events agency, First Protocol, has rebranded the company and introduced a new name, logo and brand identity to become FIRST.

The change aims to cement the agency’s growth and position. To coincide with the rebrand, FIRST launched its website, reflective of the new brand and visual identity.

“We are thrilled to announce our rebrand, which reflects our agency mantra that clients’ needs come first,” said Chris Hobbs, global CMO for FIRST. “We have built a dynamic, industry-leading agency that is uniquely positioned to work with clients on every aspect of their events – the depth of experience and talent across creative strategy, production, and global execution throughout the team is truly compelling.”

Mark Riches, managing director for FIRST London, added: “Over the past 20 years we have consistently stayed ahead of trends and market changes by offering new capabilities such as advisory services, resourcing solutions, creative content solutions and technology that expand our market reach and build our expertise. We will continue to provide the high-touch services our clients have come to expect from our teams around the world.”


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