Liverpool Cathedral has appointed Alissa Koopal, formerly the CEO of Pennine Events, as director of enterprises.

Koopal has a breadth of experience and joins the cathedral from the event management company, which supported the organisation with its Light Before Christmas events and charity abseils.

The director of enterprise role is a crucial senior position for the cathedral. Koopal will be at the heart of strategic planning and operational delivery, having a particular responsibility around income generation and innovation, as well as maintaining external relations with key stakeholders.

She will also be leading the events team and supporting the cathedral’s cultural, artist and event programming and commissioning.

On her appointment, Koopal said: “I am thrilled and humbled to be joining Liverpool Cathedral in September.

“My journey of working alongside the incredible teams at Liverpool Cathedral started around seven years ago, and to now officially join Liverpool Cathedral within the role of director of enterprises during their centenary year is a true honour.

“I have been extremely fortunate to have been able to play a small supporting part in the successes Liverpool has seen through my previous tenures and I am thrilled to return within a championing role for both our city and Liverpool Cathedral as a world-class destination. I very much look forward to continuing the brilliant work and achievements made, and focusing on the next 100 years.”