Former Grass Roots producer launches agency

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A former senior producer at Grass Roots Live has created a new production agency. Headed up by Ben Cole and based in Bury St Edmonds, Inspired Live Experience produces brand launch activities, conferences, award ceremonies and consumer events.

Cole said: “As the world embraces an uncertain economic future, it is more important than ever for companies to continue to engage their audiences by the most effective means. I’ve spent the majority of my career within live communications and I remain convinced that they offer a proven method of delivering business messages successfully. Running my own business has been a long‐held ambition and I feel that now is the right time to begin a new chapter.

“When launching Inspired, my intention was to provide a genuine point of difference for clients seeking a partner in live communications. By combining the creative vision and operational excellence of a large events business with the flexibility and cost effectiveness of a small one, we’ve created a boutique agency which will work closely with its clients to deliver real value.”