Free entry to Plasa London for first 5,000 to register

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PlasaLondonThe first 5,000 people to register for Plasa London at London’s ExCeL will gain free entry. That’s the latest news from the show’s organiser, as it officially launched today the annual event for audio and lighting professionals.

Taking place on October 6-9, 2013, the new name, new venue, and new autumn dateline aren’t the only changes afoot for the industry-owned event.

Explained Matthew Griffiths, chief executive officer, PLASA: “This year marks the first stage of the show’s long-term strategic development. ExCeL is located just five minutes from London City Airport, which handles 350 flights a day from 40 international destinations, and ExCeL’s seven on-site hotels provide thousands of rooms within walking distance. With increased connectivity to Europe and beyond, as well as new, world-class facilities, we hope to send a clear message about the show’s plans for future international growth.”

In addition, Plasa Events has announced the AudioLab, a major new development of pro audio content.

Jen Barratt, show manager, added: “The AudioLab is exactly that, a huge pro audio laboratory that incorporates an arena, a theatre and a third interactive space that allows visitors to experience the cutting-edge of pro audio, and watch it being pushed to its limits.”

With a 45-metre throw, the AudioLab Arena takes up one whole module of the ExCeL and will feature large-format and mid-range line-array demonstrations, shoot-outs of club sound and PA systems, and private purpose-built and sound-proof demo rooms.

“The AudioLab Arena at Plasa London is the place to experience the best sound systems that the world has to offer,” continued Barratt. “We’ve created a space where visitors can fully immerse themselves in sound. The 2,000 square metre venue has been designed in consultation with the industry and has two goals. The first is to give exhibitors a world-class facility in which to demonstrate their products, and the second is to make the hairs on the back of your neck stand-up.”

The AudioLab Arena is only one part of the show’s new pro audio story, which also includes the new AudioLab Theatre.

“Last year, we provided free education to over 6,500 people from 65 countries worldwide. The new AudioLab Theatre will continue our commitment to free education, but this year it will feature three distinct programmes of content, Live Sound, Installed Sound and The Sound Business,” she concluded. “Plasa London and AudioLab Interactive will facilitate experiments to further our knowledge and understanding of key issues and push technology and test its limits. Plasa London 2013 is the only pro audio show in the world to attempt to do what we are doing. Whether you’re an engineer, installer, consultant, rental house or manufacturer, register for free today and be the first to find out more.”

In addition to new pro audio content, organisers Plasa Events promise a raft of announcements in the following weeks, including two major new partnerships and a new programme of after-hours activities and events.

The first 5,000 visitors to register via the website will receive a free visitor badge.