Generate Events and Piccadilly Live deliver FA football centre launch

Generate Events has been selected by the FA to manage today the opening of St. George’s Park, the FA’s new national football centre.

The Duke and Duchess of Cambridge will officially the new facility, which was completed in July.

The launch event will be attended by 700 guests including iconic sportsmen, celebrities and politicians, who will be granted a tour of the venue.

Guests and press will also witness Roy Hodgson’s England squad train at St. George’s Park for the very first time, ahead of their 2014 World Cup qualification game against San Marino later this week.

Generate Events has appointed Piccadilly Live to manage and deliver the AV elements of the event. It will supply live AV equipment and technical set up for the opening ceremony, which is to be televised.