GES signals interest in live events market as new ExCeL office opens

GESGES, formerly Melville GES, has revealed that it is looking to develop its business further into the live events arena – the announcement came yesterday afternoon at the official launch of GES’ ExCeL London office, as international event organisers also gathered at UBM’s International Confex and Live Experience exhibitions.

Justin Squires, director international live events, EMEA, at GES, (pictured) told Stand Out that the company, which recently rebranded, plans to expand its operations into the live events market, as it recognises key areas of growth and market opportunities.

Squires said that live events are important to GES, and also confirmed that the company is pitching for Glasgow 2014.

The company, which is now being officially recognised for its work at London 2012, is keen to extend its work with temporary structure businesses as well as associations, federations and organisers of large-scale events that require fit-out and infrastructure services including media centres, back of house operations and temporary overlay.

Squires said: “In the UK, we have rebranded from Melville to GES. We’ve been part of GES for six years and we’ve been able to invest in our service offering, but we can now look outside of our core areas.

“We’ve worked on the G8 summit, the G20 and the Tour de France – we’re known for putting in carpets and mains power. Now, we want people to know that we can create great acoustic environments and hospitality areas.

“Ask people what they know us for and they’ll say we do shell and carpet but really there’s stuff we do that no one has any idea of,” Squires continued. “Going forward, we will look at where our focus is and where we think we can offer our clients the most compelling proposition.”

The news comes as GES also revealed three key appointments. Nick Marshall has been promoted to executive chairman of the GES EMEA operation. This role recognises Marshall’s increasing involvement in GES’ activities outside the UK, including the expansion of the European contracting business in Amsterdam, the establishment of an EMEA-wide logistics operation led by Phil Powell, and the continued growth of the Middle East business.

GES has also appointed Andy Gibb to the role of managing director of the GES UK business. He takes on this role after serving as chief operating officer at Melville GES for the previous year. Gibb will assume the day-to-day management of the UK operation.

The final appointment is the addition of David O’Connor as managing director of GES’ European Contracting business based in Amsterdam. O’Connor was previously a principal at Resource Creative, which was acquired by GES in February.