Grass Roots to drive Jaguar experiential programme for next three years

Grass Roots Live has been appointed by Jaguar to run its experiential programme for the next three years.

The programme which covers some 350 events in total gives the brand valuable time with its core AB target audience ­– over 15,000 existing and potential customers.

The mix of events include track experiences at venues such as Thruxtron, Rockingham and Oulton Park, and Dealer Ride and Drive days, covering a national network of 90 dealers. It also includes Salon Prive at Syon Park in September and the Motorexpo at Canary Wharf and Cholmondeley Pageant of Power, both of which take place in June.

Marcus Wall, Jaguar’s experiential marketing manager, commented: “We’re delighted to continue our partnership with Grass Roots Live as we build and develop the experiential calendar over the next three years. From a client’s perspective I appreciate the way the team has fully immersed itself with the Jaguar brand, their attention to detail and the high quality of production that they bring to the programme.”