Grass Roots reveals plans to join events divisions

GrassRootsJust over one week since Grass Roots announced that it is to restructure its Marlow-based events and comms division, and the company has now revealed a strategy to join all four divisions, which sit within the events arm.

Grass Roots Live, Grass Roots HBI, Grass Roots DMS and Grass Roots EventCom will become a single entity – the move will “seek to capitalise on synergies to better serve Grass Roots’ clients”.

The amalgamation of the various divisions will not involve any office location changes, but joint EventCom leadership roles will no longer exist. Warren Hillier, divisional director for events is currently “at risk” and undergoing a period of consultation whilst Jon Shilling, divisional director for communications will manage the operation until a new leader is appointed to assume sole responsibility and continue to drive the business forward. Through redeployment and resignations, the business has been able to reduce the number of anticipated redundancies to a total in the low-teens, which affect roles across the breadth of the business.

Explained David Hackett, deputy chairman – events: “It is regrettable to have to reduce headcount but as we re-define our go-to-market proposition we must be fit to compete. We will build on our legacy, enhance our services and continue to deliver industry-leading solutions for the events and meetings market. It is unfortunate that Warren finds himself in this position, which is not of his making and does not reflect on his performance or capability. We will be supporting him through this process in any way we can.”