Havas Media acquires Ignition

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Havas Media has expanded its Havas Sports and Entertainment operation with the acquisition of experiential marketing agency Ignition.

Ignition brand will join the Havas Sports and Entertainment and Cake Group agencies in delivering experiential campaigns in markets complementary to the network’s existing local footprint, which now spans 34 offices in 20 markets.

Ignition will continue to be managed by Mike Hersom, who will report into Havas Sports and Entertainment’s global president and CEO Lucien Boyer.