Hyde Park Winter Wonderland ice rink to be sponsored by Ice Age 4

The ice rink at Hyde Park Winter Wonderland is to be sponsored by Ice Age 4: Continental Drift,  PWR Events has announced, to celebrate the DVD release of the film on December 10.

The Ice Age 4 Ice Rink, will surround the historic Victorian bandstand, and measure 1,600 square metres. In the evenings the ice rink will be transformed by 108,000 pea-lights suspended above the rink that will illuminate the ice.

This sponsorship deal was introduced and brokered by sponsorship agency brandmeetsbrand.

Jon Rogers, director of PWR Events, the organisers of Hyde Park Winter Wonderland, said: “We are thrilled to be working with Twentieth Century Fox to create the Ice Age 4 Ice Rink, it is the perfect brand fit! The ice rink will undoubtedly take centre stage at year’s Hyde Park Winter Wonderland event and we’re looking forward to welcoming thousands of skaters.”