Organiser ICHF Events and event management company Latch Events have announced a new joint venture partnership.

The partnership will create new opportunities for the Clean and Tidy Home Show and Home, Life and You brands, while enabling visitors, exhibitors, partners and collaborators to connect across the businesses’ complementary audiences and event portfolios.

As the first step in the partnership, the Clean and Tidy Home Show will return, with a new home at the NEC Birmingham in March 2027. It will join The Creative Craft Show, Sewing for Pleasure, and Fashion and Embroidery. This move will create a major destination event bringing together leading brands, makers and home enthusiasts under one roof.

The partnership will also see ICHF Events and Latch Events explore synergies across their wider portfolios, bringing together complementary audiences, brands and communities, as well as exploring the potential for new launches and collaborations in the future.

Penny Moyses, founder and CEO of Latch Events, said: “Collaboration has been at the heart of what we do from the outset. As our events have evolved, so has our recognition that our homes, wellbeing and the way we live are all interconnected, and this partnership feels like a natural extension of that.

“ICHF brings incredible experience, scale and established communities, which complement our brands and audiences brilliantly. I’m really excited about what we can create together and the opportunities this partnership will open up for everyone involved.”

Simon Burns, CEO of ICHF Events, said: “Both The Clean and Tidy Home Show and Home, Life and You brands have established strong connections with their audiences and have significant potential for future growth. We look forward to working with the teams, exhibitors, partners and communities behind the shows to build on that success and create even more compelling experiences for visitors and brands.”

The partnership forms part of ICHF Events’ continued strategy to develop a diverse portfolio of high-quality consumer events and deliver valuable platforms for brands to connect directly with engaged audiences.